Creative, Relevant, Modern, Insightful, Targeted Ads from…the Library of Congress?!?
April 7, 2008
Yes, it’s true.
If you are a resident of the Washington D.C. area and frequent the GalleryPlace-Chinatown Metro stop, you can’t help but notice the new ads for the Library of Congress…at every turn, corner and wall.
According to the Library of Congress blog, the ads support the new Library of Congress Experience, opening April 12 by purchasing ads through private funding and placing the ads in the DC Metro System:
“We know that once people are in DC and they learn about what we’re all about, they are much more prone to visit,” excerpt from the Library of Congress blog.
The ads illustrate what the library offers ‘At Your fingertips‘ through four distinct ads, each featuring one of four historically famous people who represent a common good. ‘Imagination‘ for Thomas Jefferson, ‘Integrity‘ for Abraham Lincoln, ‘Fame‘ for Marilyn Monroe and ‘Courage‘ for Jackie Robinson. The tagline featured on each advertisement is ‘Explore. Discover. Be Inspired.” And inspired we are! The Washington Post also recently featured the campaign as a larger story found here
Images from Washington Post.com
Entry Filed under: Back to School Monday Minutes, Blog Talk, case study. Tags: Abraham Lincoln, creative, fingertips ad campaign, government advertising, inspiring, interactive experience, Jackie Robinson, library, Library of Congress, Marilyn Monroe, moving, Thomas Jefferson, Washington D.C., washington Post.
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1.
Nick Lipkowski | April 15, 2008 at 5:41 pm
thank you for featuring this clever ad campaign. I wanted to share these images with my sister in Chicago and this is the only place I’ve been able to find them.
2.
socialbutterfly4change | April 15, 2008 at 7:05 pm
Not a problem! Glad I could help. =)
3.
Kris | April 16, 2008 at 1:42 am
Thanks to my brother Nick for sharing these with ME. Nice going, LC — can we expect more? Surely, you have an ABUNDANCE of virtues to offer beyond these four, compelling as they are. You’ve made me curious about further possibilities…