SocialButterfly.

Is everything going 2.0?

Health, Science, Museum, Birding, Philanthropy, Reputation, Enterprise, Food and more! Feel free to add to the list.

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• Museum 2.0 is a blog itself by Nina Simon that talks about how Web 2.0 can be applied in museum design. Nina paints her vision for the revitlization for museums and future possibilities here, and in her video.

• Health 2.0: SocialButterfly’s own post sparked by recently released research studies, regarding the developments in the growing Health 2.0 field, offering numerous examples and resources.
  

• Science 2.0: SocialButterfly’s own post on Science 2.0, including a mini-case study on the OpenWetWare project, voicing both concerns and future possibilities.
  

• Birding 2.0: Michelle Riggen-Ransom as Social Media for Social Change wrote a great piece on Birding 2.0, about how Science 2.0 and technological developments are advancing great hobbies such as bird watching in the bird watching community.

• Phianthropy 2.0: New Voices on Philanthropy shares a quick observation while live blogging at a Philanthropy 2.0 event sponsored by the Case Foundation, EPIP and 3rd Wave.

• Reputation 2.0: Jeff McCord looks at the importance of one’s online reputation when entering the trenches of the job search in his post titled, Reputation 2.0.

• Enterprise 2.0: Business Technology Leadership looked at Enterprise 2.0 - What Good is it? the other day by offering a 12-step guide on how to get the most out of web 2.0 tools.

• Food 2.0: The LA Times posted an online book review on Charlie Ayers’ book Food 2.0, Secrets From the Chef Who Fed Google.

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Other topics I Googled with a ‘2.0′ added that found results include Love 2.0, Crafts 2.0, Education 2.0, Music 2.0, Church 2.0 …What others can you find?

Last week, I published a post on Health 2.0, based on a couple research studies that were recently released.

Also last week, another report was published by the Scientific American Magazine that looked at the concept of Science 2.0, titled “Is Open-Access Science the future?“

About

Before this article was published, the author put the draft version of the article in a wiki, and encouraged readers’ comments and edits…to help formulate the articles final version.

In this article, the author looks at the increasing use of social media within marketing, journalism, and politics - and how it can spread to the field of science, as more researchers increase their use of web 2.0 tools within their research. Some critics think that this new process to scientific discovery curbs the traditional institutional lines and poses danger. Advocates see Science 2.0 as a way to increase openness and collaboration across studies - furthering progress

Science 2.0

Science 2.0 refers to the growing movement of integrating social media into the scientific process and its promotion. Science 2.0 is a component of the broader Open Science movement according to the author of the article, M. Mitchell Waldrop. This Open Science Movement includes other topics such as open-access scientific publishing and open-data practices.

Case Study

The article points to a success project named OpenWetWare at MIT, which:

“OpenWetWare is an effort to promote the sharing of information, know-how, and wisdom among researchers and groups who are working in biology & biological engineering. OWW provides a place for labs, individuals, and groups to organize their own information and collaborate with others easily and efficiently.”

OpenWetWare now hosts more than 15 labs, 6100 web pages and is edited by 3000 registered users. To learn more, gain access, or get involved, you can contact the project at admin@openwetware.org or join here.

Concerns

Due to the content of this budding use of technology, in that it is labeled ’science’ brings many concerns to critics minds. These include:

• Privacy Concerns
• Authorship and Copyright
• Looking ‘unprofessional’
• Undermining the field of ’science’
• Trust-worthiness of information and hackers

Future

Despite concerns, advocates see Science 2.0 as still in its launching point. Future ideas for implementing Science 2.0 include:

• Collaborate for scientific articles and ideas
• online lab journals
• Developing internet-friendly lab equipment
• Virtual scientific conferences
• Virtual Labs
• Updated Lab ‘feeds’
• Data-Sharing
• Truth-Based Social Marketing
• For more information regarding these ideas and more visit here.

More

• Duncan Hull wrote up an insightful blog post about science 2.0 by interviewing scientist and researcher Dave DeRoure. DeRoure mapped out what he thinks is a widening gap between scientists and the web infrastruture. You can read the post here.
• For those who like reading how trends relate, the Columbia Journalism Review wrote up a great article about web 2.0 and its evolution to Journalism 2.0 and Science 2.0, and how the two concepts relate. The author demonstrates how concerns towards the two fields are similar and the implications this has for science journalism 2.0.

What are your thoughts on Science 2.0?? A ‘yay’ or a ‘nay’ …share with us your thoughts

According to a January 2008 study titled How America Searches, Health and Wellness:

• In the past 12 months, 59% of adults reference the internet to find or access health and wellness information.
• 67% of adult searchers use general search engines as an online tool or resource for health information and only 7% referred to online drug advertisements.
• 36% of adult searchers use online health information to see what other consumers say about a medication or treatment

Because of statistics like those above, the concept of ‘Health 2.0′ has increased its usage and importance. Simply, Health 2.0 = the merging of social media into healthcare. However, others see the movement of Health 2.0 as something much wider and farther reaching. Even Google image searching shows a variety of more complex definitions. I’d be interested to see how you all define it for yourselves or for your practice.

Examples of Health 2.0

Websites

• Carol.com , started in 2006, is the marketplace for care, allowing hospitals and providers to ‘bid’ for consumers’ care
• Vitals.com, allows patients to review their current doctor’s or a potential doctor’s reviews and ratings
• DoubleCheckMD, allows consumers to check for potential drug interactions quickly and easily
• American Well , creates a healthcare marketplace where consumers and physicians come together online to acquire and provide convenient and immediate healthcare services

Wikis

• Wikipedia
• FluWiki
• WiserWiki, a medical and healthcare information wiki edited exclusively by physicians
• Clinfo Wiki, a wiki devoted to clinical informatics
• Ask Dr. Wiki, allows those with a medical background to publish review articles, clinical notes, pearls and/or medical images to the wiki. The main focus has been on Cardiology and Electrophysiology, but they have expanded to other areas.

Blogs

• DiabetesMine, a blog all about diabetes
• HealthMatters (Healthline), a collection of weblogs by professionals, covering different aspects of health, wellness, treatments, and recent advances
• WebMD, provides health and health-related information

Social Networks

• OrganizedWisdom, the first human-powered search service for health information
• PatientsLikeMe, find patients who are receiving the same or similar treatments
• DailyStrength, helps one find support groups
• Sermo, a community for physicians to share information, questions and observations amongst themselves, encouraging collaboration
• ReliefinSite, helps with pain managemnt
• NursesRecommendDoctors
• TheHealthCareScoop

Video-Sharing

• ICYou, the source of healthcare videos and videos related to health information
• Cleveland Clinic on Google Video
• TauMed, a virtual health community where one can search and share information on a variety of health topics

Online Forums

• Revolution Health Groups
• Google Health Groups, find support and community groups
• iVillage

Podcasts

• Johns Hopkins Medical Podcasts
• NIH Podcasts
• NY Times Health Pocasts
• CDC Travelers Health
• dLife podcasts for diabetes, information and inspiration for those with diabetes

Caution

Health 2.0 researchers warn that patients should be cautious about posting personal health-related information through unsecured social media as health insurance providers could gain access to this information, as well as potential employers.

Future

Social Media combined with health information, patients and user-generated content can be used for:

• User-generated health ratings for hospitals and doctors
• Bridge the gap between doctor and patient
• Bring communities together in new, innovative ways
• Establishing patients as opinion leaders
• Managing health and managing community health in new ways

For specific case studies and more information, view this report titled: The Wisdom of Patients: Health Care Meets Online Social Media prepared for the California Healthcare Foundation by Jane Sarasohn-Kahn.

Questions to Ponder

• Is Health 2.0 helpful or harmful?
• Is the content trustrworthy? Does it matter? Will consumers take the information at face value?
• Why are patients labeled as consumers? What does this mean/say about how health 2.0 is being approached?
• What are the ethical concerns?
• What are the privacy concerns?

Can’t wait to read your insights in the comments. =)