Posts tagged ‘health’

The Social Marketing Blogosphere Continues to Expand: Welcome Mike Newton-Ward

I am excited to announce the addition of a great social marketing voice to the blogosphere, Mike Newton-Ward at Social Marketing Panorama, where he hopes to offer a 360-view of social marketing.

My first encounter with Mike was when he graciously helped me with my graduate project this past Spring. Though we’ve only ‘met’ through phone, email and now blogging, he is a very knowledge, helpful and passionate voice for the social marketing field.

Mike outlines a few reasons why he entered the blogosphere:

  • Exchange ideas about social marketing
  • Extend the discussions from Georgetown’s social marketing list serv
  • Create community
  • Share resources, as well as his personal observations in the field

Mike’s addition to the blogosphere is a special treat for all of us as he invites us to:

to observe the world around you, listen to what people are saying, reflect on your experiences, and share them.”

Social marketing’s presence in the blogosphere continues to expand and gain traction. Join the metamorphosis. Come fly with us in this growing movement called social marketing.

For more social marketing-related blogs, my links page offers many more resources and listings!

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September 24, 2008 at 11:38 pm 2 comments

The Changeblogger Meme Continues

After allowing some time for reflection, I want to respond to the Changeblogger Meme that the wonderful Qui Diaz began over at the Buzz Bin.

Qui, while highlighting the changeblogger movement, also created mapped out a great way to further spread the word, while also allowing us to learn more about each other and what motivates us in our work. She asks us three important questions. Thus, these questions not only continue the changeblogger mantra, but lets us know more about our community.

  • What is one change – big or small, local or global – you want to see in your lifetime?
  • I love to champion for people to own their education. It’s my number one advice to any student or colleague. Education, being defined as increasing one’s willingness to learn – about life, people, a neighbor, a stranger’s circumstance, a country’s predicament, and about oneself. From this, I feel so much else flows. =)

  • Who is already working this issue that you think others should support?
  • Many people. This being both an Olympic year and an election year, I am seeing it more sources for inspiration than ever. Journalists are working towards this goal. Teachers, communicators, athletes, social tech friends, lawyers, youth, social workers, non-profits, repairmen, grandmothers, and more. I’m just blessed to be working among these people…and learning from them along the way! =)

  • How are you going to use your Web/tech/marcom skills to further this cause? (Or, what are you already doing that work?
  • Through this blog, I hope I am inspiring others to continue learning and growing. I hope that in you, there is a root that’s taken hold that is growing infectiously within you and being spread among others, that when you believe in something, when you work hard, and settle for nothing less than your utmost best, anything truly is possible. It’s just easier when we have a community to support us, and healthy influencers amongst us. Thus, thank you.

    **********

    Before you think I am being a cop-out from the meme. This is honestly how I feel. And, I feel the beginning for positive change around oneself, begins within oneself.

    Beyond this, I do have a personal interest in finding a cure for multiple sclerosis. Much of my volunteer efforts have gone towards this issue, as well as other health-related issues. I’m also a strong believer in mentors and role-modeling programs, individual empowerment as a route against alcohol and drug abuse. As a female and past gymnast, I am well aware issues like anorexia due to many beloved friends battles. The issue that has been increasinly on my mind most recently is access to healthy drinking water.

    However, this is why I love social marketing! It goes beyond awareness, beyond fundraising, and looks to develop long-term programs and initiatives to address these challenges. I can’t wait for the future of this field. But that’s a whole ‘nother rant. For now, join the journey. It’s going to be rad. Check it, =)

    Tagging: Kivi Leroux Miller, Mike Kujawski, Tera Wozniak, Thursday Bram, Leyla Farah, Jeff Brooks, Katya, Rosetta, Rebecca Leaman

    photo cred: flickr, carfs

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    August 29, 2008 at 4:40 am 1 comment

    Health Promotion Policy is 20/20

    As they say, ‘Hindsight is 20/20.’ However, social marketing thought leader extraordinaire and fellow social marketing blogger at On Social Marketing and Social Change, Craig Lefebvre, is hoping that the future of health policy will be ahead, rather than behind the curve. Lefebvre launched a new blog series titled ‘Healthy People 2020,’ and invites you to participate. Lefebvre writes:

    If you haven’t heard, the process of developing the nation’s health objectives for the next decade has started – and you and your readers could become part of the conversation. Healthy People 2020 is the next update of the objectives that have guided our country’s health promotion and disease prevention efforts for the past 25+ years.

    As part of my work with ODPHP, I am hosting a series of guest blogs on how people envision the interactions of health communication, social marketing, and health information technology - including social media – in improving the Nation’s health in the next decade.. The first topic is Information Rx for Healthy People in 2020 by Joshua Seidman from the Center for Information Therapy.

    Due to the limited resources to take HP 2020 to a greater level of participation, Lefebvre hopes to garner participation through the use of social media to help spread the word and generate the conversation. For more information and to see the latest post in the series contributed by Cynthia Solomon titled Personal Health Records for All, and add in your thoughts.

    Lefebrve said he welcomes inquiries, post contributions, and cross-post opportunities. Lefebrve’s blog is where talking about health and inspiring people to get involved in national health promotion and disease prevention policy meet.

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    August 6, 2008 at 3:47 am Leave a comment

    Bulletin: Updates in the Social Marketing Field

    Word is – developments are on the move…

    • According to Craig Lefebrve’s recent blog post, we should expect to hear more about a social marketing association at the CDC’s 2nd Annual National Conference in August and also at the World Social Marketing Conference in late September. This. is. very. exciting. =) Comments, ideas, suggestions, feedback, (you get the picture)…are encouraged on the social marketing wiki.
    • The NSMC in the U.K. has announced that it’s developed the 1st set of occupational standards to apply to the social marketing field. These will also be formerly introduced during the World Social Marketing Conference in September.
    • As of Friday, July 18th, Prof. Alan Andreasen announced that there are currently 1,758 subscribers to the social marketing listserv.
    • The summer 2008 issue of the Social Marketing Quarterly has been released with some amazing content including a cover story about “Talking with Your Teen About Drugs,” as well articles about an integrated model for social marketers, survey results regarding international social marketing trainings, commentary from Stephan Dann, Nancy Lee, Michael Rothschild and Alan Andreasen regarding the new adopted definition of marketing by the AMA, and an in-depth look at the issue of flu vaccination.
    • For those in Washington D.C., there is a new exhibit being shown at the National Academy of Sciences titled “An Iconography of Contagion,” which is displaying public health posters since WWII.
    • Emerson College recently announced a new tenured-track faculty position in health communication and social marketing, starting for the 2009-2010 school year. Job description posted here.

    Stay tuned for the next edition of The Bulletin!

    photo credit: jceddys
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    July 25, 2008 at 12:46 pm 2 comments

    Social Marketing Blogger Neighbor Hailing All the Way from Argentina

    Meet Vanessa Mason. She’s living purposefully, making a difference, doing what she believes in …and working in Mozambique!

    Currently, a small number of social marketing (true SM) bloggers exist. Two of the greats, Nedra Weinreich and Craig Lefebrve are both amazing, but I was thrilled to also learn about Vanessa’s passion and knowledge for public health and social marketing as well. Thus, I nominated her for this week’s Blogger Neighborhood, as she is new to the block, and we need her help!

    *****************

    Blog/Site Name: Subject to Change

    Blog Topics: social change, public health and observations about my experiences abroad

    About the Author: After graduating from Yale University in 2006, Vanessa headed to DC, searching for a job that would allow her to be of service to disadvantaged populations. After working for a government contractor in health communication, she packed her bags and volunteered in Mozambique, assisting in a capacity building program for Mozambican NGOs working in HIV/AIDS. She currently lives in Argentina as a volunteer with a community health center that treats HIV patients.

    Vanessa is passionate about public health, especially in developing countries, which is the perfect outlet to feed her love of travel and social change. Her blog features observations about social change through the prism of public health.

    If you could live on any street, what would that street be named and why?

    Sustainable Change Lane. The more I learn about social change, both through reading and my volunteering experiences abroad, the more I see the need to implement social change that can be sustained within the community without the continued intervention of outside funds and staff.

    Who would be your dream real-life neighbor?

    Dr. Paul Farmer. I just finished reading his book Pathologies of Power. I was amazed at the level of dedication that he has to helping the poorest of the poor have access to adequate health care. His organization, Partners in Health, does some amazing work all over the world.

    If you customized your own license plate, what would it say and why?

    TRY AGN. If you are working in social change, it is easy to get discouraged by the numerous obstacles. It is hard to see the faults in the world and know ways to correct them, yet still not be able to bring about change. I think that the license plate is encouragement that we need to keep trying because that is the only way that we will see any changes.

    What would you gift to a new neighbor as the perfect welcoming gift?

    I think plants are always good; they make white walls seem less sterile. Paper whites are good because they are easy to take care of and smell nice.

    What’s your favorite blog post and why?

    I think that it is a pair of them. The first, Meet Sylvia, was my attempt to talk about the wonderful people who I have met here and well as sharing my personal challenges with my work. The second post, Give Life 101 – Organ Donation, was inspired by my desire to make something positive out of the sad situation that I faced.

    What’s one lesson you’ve learned from blogging?

    I have been amazed at the possibility to make personal connections through blogging. It has been an unanticipated yet wonderful benefit.

    *************

    Past Blogger Neighbors Include:

    *************************

    This continuous weekly series highlights different blogs and their respective bloggers in the blogosphere neighborhood. Following the great Mr. Rogers, who tells us to ‘Get to know your neighbor,’ this series introduces us to our blogger neighbors, making for a more unified, collaborative voice for the social sector. Like to nominate someone or be featured yourself? Contact me @ socialbutterfly4change@gmail.com.


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    July 10, 2008 at 1:48 am 2 comments

    New Blogger Neighbor Andre Blackman @ Pulse and Signal, both online….and off!

    Well, you can! Andre and others will be attending HealthCamp MD in Owings, Maryland on Saturday, June 14, 2008. HealthCamp MD is being hosted by Mark Scrimshire at EKIVE. To learn more about the event, check out its wiki here. Sign up now while delegate and sponsorship spots are still available.

    I recently got the opportunity to meet Andre through a Social Marketing Meetup he planned in Washington D.C. with Nedra Weinreich of the blog Spare Change. Thus, I nominated him for this week’s Blogger Neighborhood, as he too values both online and offline exchange. Enjoy!

    photo credit: the woodstove

    ***************

    Blog Name: Pulse and Signal

    Blog Topics: Health Communication, Health Education, Social Media, Personal Technology, Consumer Behavior

    About the Author: Andre Blackman graduated with a degree in Public and Community Health in 2005 but has had a passion for science/technology ever since he could remember. He loves to meet new, interesting people and think about ways to make the world just a little better. He is a firm believer in the power of people coming together for a common good and is interested in using social technologies to improve the health of others through better health communications. I use Twitter a lot (follow me @mindofandre).

    If you could live on any street, what would that street be named and why?

    Changemaker Lane, I want to live on a street that continually reminds me of what I should have done that day as I leave and as I come home.

    Who would be your dream real-life neighbor?

    I have a few but at the moment, Tiger Woods. He is focused, a family man and he runs an awesome foundation that I hope to emulate.

    What first prompted you to blog?

    After nearly 2 years of reading blogs and thinking about both health and technology, I decided to take the leap and start writing those thoughts down. Not too long into the blogging, I started making great friends through online communication tools and that continued to fuel my excitement for blogging!

    If you customized your own license plate, what would it say and why?

    URWRLD – in this day and age more than ever people have the opportunities to fulfill their dreams and achieve their personal goals…it’s your world.

    What would you gift to a new neighbor as the perfect welcoming gift?

    A REAL list of best places to eat and attractions in the town/city to visit. You know the corporate ones lie sometimes!

    What’s your favorite blog post and why?

    It would probably be when I wrote “The Importance of Sleep in the Wired Generation.” This was one of the first posts I wrote that got decent attention and even the Sleep Foundation chimed in on the comments section. It was important to me because of what I saw happening to a couple people I knew (including myself!) when trying to keep up with all the social media buzz and Web events. You barely get sleep! And lack of sleep has some detrimental effects.

    What’s one lesson you’ve learned from blogging?

    The importance of interacting with others – the more you comment and make genuine relationships with others, the more you get back, probably even more so.

    Past Blogger Neighbors Include:

    *************************

    This continuous weekly series highlights different blogs and their respective bloggers in the blogosphere neighborhood. Following the great Mr. Rogers, who tells us to ‘Get to know your neighbor,’ this series introduces us to our blogger neighbors, making for a more unified, collaborative voice for the social sector. Like to nominate someone or be featured yourself? Contact me @ socialbutterfly4change@gmail.com.


    Bookmark and Share

    June 5, 2008 at 12:47 am 2 comments

    Social Marketing | Nonprofit: Conferences, Events and More

    This week I’ve noticed numerous announcements events, so I’m sharing them. If you would like an event you know about or are hosting, let me know and I’ll add it here and on my SM Events page (currently in progress), please let me know. =)

    Perhaps we could get more social marketing and social change themed initiatives integrated into more events…anyone else see this call for a Humanitarian Lion at the Cannes Festival this summer? Thoughts?

    Conferences

    June 2-4, 2008
    Social Marketing University:

    Objective: Train, teach and engage social marketing practitioners
    Host: Weinreich Communications Location: Washington D.C.
    Registration Contact: Nedra Weinreich, training@social-marketing.com

    June 15-21, 2008
    Cannes Lions International Advertising Festival

    Extra: The Cannes Festival is wider than social marketing and nonprofit, but it’s the Cannes, and thus, must be included. Anybody see this YouTube message to the big dogs at the Cannes, calling for a Humanitarian Lion?
    Location: Cannes, France
    Registration Contact: Online Here

    June 18-21, 2008
    18th Social Marketing in Public Health Conference

    Theme: Translation * Dissemination * Change
    Host: University of South Florida Location: Clearwater, Florida
    Extra: The first half of the conference is a social marketing training academy, while the second half is the main conference event.

    June 22-24, 2008
    Social Tech Training

    Theme: Building New Leaders. Supporting Social Change. Harnessing Web Thinking.
    Host: Web of Change and MaRS Location: MaRS Center, Toronto, CAN
    Registration Contact: Sarah Pullman, info@webofchange.com

    July 14-16, 2008
    2008 International NonProfit and Social Marketing Conference

    Theme: Partnerships, Proof and Practice
    Host: Center for Health Initiatives, University of Wollongong Location: New South Wales, AUS
    Registration Contact: Kelly Andrews, kellym@uow.edu.au

    July 14-16, 2008
    2008 AMA NonProfit Marketing Conference

    Theme: Telling Your Story: From Vision to Results
    Host: AMA and the AMA Foundation Location: Washington D.C.

    August 12-14, 2008
    2nd Annual National Health Conference on Health Communication, Marketing and Media

    Theme: Engage and Deliver
    Host: CDC, National Center for Health Marketing Location: Atlanta, Georgia
    Registration Contact: Lisa McBride, lisamcbride@conferencemanagers.com

    September 29-30, 2008
    1st World Social Marketing Conference

    Objective: Bring delegates, speakers, and exhibitors from around the world together to discuss the application of social marketing.
    Host: International SM Organizations Location: Brighton, England
    Application Deadline: February 29, 2008 Time: 2 days
    Contact: srm@uleth.ca

    December 1-3, 2008
    Australian and New Zealand Marketing Conference 2008

    Theme: Shifting Focus from the Mainstream to the Offbeat (has a social, not-for-profit and political marketing streat)
    Host: ANZMC, SONY and MONASH University Location: Sydney, AUS
    Contact: ANZMAC2008@uws.edu.au

    Workshops

    July 10-12, 2008
    2008 Montana Summer Institute for Social Norms Practitioners

    Objective: Develop and refine social norms messages and projects through interactive workshops by bringing together a community of practitioners.
    Host: Most of Us Location: Bozeman, Montana
    Application Deadline: April 7, 2008 Time: 3 days
    Contact: Jeff Linkenbach, Ed.D

    July 13, 2008
    4th Annual Summer Institute for Social Marketing & Health Communication

    Objective: The goal is to bring communication and creative professionals together to work in interdisciplinary teams that apply social marketing theory and principles to some of the biggest social issues of our time. Includes interactive lectures and discussion sessions, case study presentations, group exercises and networking with guest lecturers.
    Host
    : Emerson College Location: Boston, Massachusetts
    Application Deadline: May 1, 2008 Time: 5.5 Days
    Contact: Tim Edgar @ 617.824.8743 or at timothy_edgar@emerson.edu

    More

    • Kivi Leroux Miller from Nonprofit Communications, is launching a series of a dozen new webinars covering topics from nonprofit story writing, annual reports, e-newsletters, social media strategy and more. Kivi’s webinars also feature fellow expert guests as well!
    • Mark Scrimshire over at EKIVE is putting together HealthCampMD on June 14, 2008 in Owings Mills, Maryland to discuss issues related to Health 2.0. Visit the event’s Wiki site here.
    • The University of South Florida is also hosting its 2008 7-Day Social Marketing Field School from June 13-17, 2008 in Tampa, Florida.
    • Britt Bravo and fellow BlogHer editors are attending the “Blogging Birds of a Feather Meet-Up: Green/Social Change” on Friday, July 18th at the BlogHer Conference in San Francisco, CA.

    May 23, 2008 at 4:51 am Leave a comment

    Social Marketing | Nonprofit: Conferences, Events and More

    This week I’ve noticed numerous announcements events, so I’m sharing them. If you would like an event you know about or are hosting, let me know and I’ll add it here and on my SM Events page (currently in progress), please let me know. =)

    Perhaps we could get more social marketing and social change themed initiatives integrated into more events…anyone else see this call for a Humanitarian Lion at the Cannes Festival this summer? Thoughts?

    Conferences

    June 2-4, 2008
    Social Marketing University:

    Objective: Train, teach and engage social marketing practitioners
    Host: Weinreich Communications Location: Washington D.C.
    Registration Contact: Nedra Weinreich, training@social-marketing.com

    June 15-21, 2008
    Cannes Lions International Advertising Festival

    Extra: The Cannes Festival is wider than social marketing and nonprofit, but it’s the Cannes, and thus, must be included. Anybody see this YouTube message to the big dogs at the Cannes, calling for a Humanitarian Lion?
    Location: Cannes, France
    Registration Contact: Online Here

    June 18-21, 2008
    18th Social Marketing in Public Health Conference

    Theme: Translation * Dissemination * Change
    Host: University of South Florida Location: Clearwater, Florida
    Extra: The first half of the conference is a social marketing training academy, while the second half is the main conference event.

    June 22-24, 2008
    Social Tech Training

    Theme: Building New Leaders. Supporting Social Change. Harnessing Web Thinking.
    Host: Web of Change and MaRS Location: MaRS Center, Toronto, CAN
    Registration Contact: Sarah Pullman, info@webofchange.com

    July 14-16, 2008
    2008 International NonProfit and Social Marketing Conference

    Theme: Partnerships, Proof and Practice
    Host: Center for Health Initiatives, University of Wollongong Location: New South Wales, AUS
    Registration Contact: Kelly Andrews, kellym@uow.edu.au

    July 14-16, 2008
    2008 AMA NonProfit Marketing Conference

    Theme: Telling Your Story: From Vision to Results
    Host: AMA and the AMA Foundation Location: Washington D.C.

    August 12-14, 2008
    2nd Annual National Health Conference on Health Communication, Marketing and Media

    Theme: Engage and Deliver
    Host: CDC, National Center for Health Marketing Location: Atlanta, Georgia
    Registration Contact: Lisa McBride, lisamcbride@conferencemanagers.com

    September 29-30, 2008
    1st World Social Marketing Conference

    Objective: Bring delegates, speakers, and exhibitors from around the world together to discuss the application of social marketing.
    Host: International SM Organizations Location: Brighton, England
    Application Deadline: February 29, 2008 Time: 2 days
    Contact: srm@uleth.ca

    December 1-3, 2008
    Australian and New Zealand Marketing Conference 2008

    Theme: Shifting Focus from the Mainstream to the Offbeat (has a social, not-for-profit and political marketing streat)
    Host: ANZMC, SONY and MONASH University Location: Sydney, AUS
    Contact: ANZMAC2008@uws.edu.au

    Workshops

    July 10-12, 2008
    2008 Montana Summer Institute for Social Norms Practitioners

    Objective: Develop and refine social norms messages and projects through interactive workshops by bringing together a community of practitioners.
    Host: Most of Us Location: Bozeman, Montana
    Application Deadline: April 7, 2008 Time: 3 days
    Contact: Jeff Linkenbach, Ed.D

    July 13, 2008
    4th Annual Summer Institute for Social Marketing & Health Communication

    Objective: The goal is to bring communication and creative professionals together to work in interdisciplinary teams that apply social marketing theory and principles to some of the biggest social issues of our time. Includes interactive lectures and discussion sessions, case study presentations, group exercises and networking with guest lecturers.
    Host
    : Emerson College Location: Boston, Massachusetts
    Application Deadline: May 1, 2008 Time: 5.5 Days
    Contact: Tim Edgar @ 617.824.8743 or at timothy_edgar@emerson.edu

    More

    • Kivi Leroux Miller from Nonprofit Communications, is launching a series of a dozen new webinars covering topics from nonprofit story writing, annual reports, e-newsletters, social media strategy and more. Kivi’s webinars also feature fellow expert guests as well!
    • Mark Scrimshire over at EKIVE is putting together HealthCampMD on June 14, 2008 in Owings Mills, Maryland to discuss issues related to Health 2.0. Visit the event’s Wiki site here.
    • The University of South Florida is also hosting its 2008 7-Day Social Marketing Field School from June 13-17, 2008 in Tampa, Florida.
    • Britt Bravo and fellow BlogHer editors are attending the “Blogging Birds of a Feather Meet-Up: Green/Social Change” on Friday, July 18th at the BlogHer Conference in San Francisco, CA.

    May 23, 2008 at 4:51 am 1 comment

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