SocialButterfly.

Continuing my weekly “Blogger Neighborhood Series” and in honor of the great Mr. Rogers, who called us to “Get to know our neighbor,” Beth Dunn over at Small Dots shares her wit, personality and journey as the third neighbor in our series. Dunn was nominated by previously featured blog neighbor, Beth Kanter.

Blog Name: Small Dots

Blog Topic: Social media and other useful technology tools for nonprofits and the people who love them

About the Author: I am the Director of Communications and Technology for the Arts Foundation of Cape Cod. After graduating from Mount Holyoke College, I pursued graduate studies in geology at Syracuse University. When I was 28, I bought a nightclub, euphemistically known as a “live-musicvenue,” in upstate New York and operated that for several years before returning to Cape Cod in 2002. I then worked for several years as a freelance editor for Random House Publishing, Sterling Publishing, and several scientific academic journals, and served as the Director of Communications for the Harwich Junior Theater before joining the Arts Foundation of Cape Cod in 2006.

I’ve been in communications since 1997, nonprofit communications since 2004, and I’ve been blogging since about 2003. I started blogging on a personal blog, and quickly branched out into writing weekly columns for several humor blogs (all of which are now sadly defunct). I’m a darn good public speaker, an enthusiastic baseball fan (but not for the team you would expect), and an ex-professional chef. I am also an expert sock-knitter. Yes, expert.

What’s one lesson you’ve learned from blogging? Be yourself. You can be no other.

If you could lived on any street, which street would you live on and why? Perry Lane. It’s the dirt road on which my great-grandfather’ s house still sits — an 1840 farmhouse on Cape Cod, only a few miles from where I live now. My grandfather had to sell it a few years ago, and none of us had the scratch to buy it from him at the time. I’d love to buy it back from the (very nice) folks who bought it, and then settle there. I mean, those ghosts are MY ghosts.

Who would be your dream real-life neighbor? Annie LaMott. She’s one of my favorite writers; she writes great fiction AND great non-fiction on the subject of writing, and I think we would make terrific neighbors. We have a lot in common, including a certain level of neuroticism, and a peculiar sense of humor.

Why do you blog? I’m a compulsive blogger, and I have been since I first started in 2003. I love to write, and I love how blogging keeps my writing skills sharp. I love the community of people that I have met through writing a blog and reading blogs. Blogging makes me global.

What’s your favorite blog post and why? The one where I compared CEOs (those who are averse to social media) to the Tiv tribe in Africa: Lost in Translation - Social Media and Hamlet. I was remembering that old Intro to Anthropology essay that we all had to read, about the young anthropologist who believes that Hamlet is universal and transcends cultural differences, and she faces hysterical obstacles in her quest to translate it to the indigenous population she is working with in Africa. I like it because it’s typical of the way I think, drawing strange metaphors and parallels from seemingly unrelated disciplines. It’s what we liberal arts college graduates are best at, I think.

Look out next week to see who else has been nominated in the neighborhood!

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This continuous weekly series highlights different blogs and their respective bloggers in the blogosphere neighborhood. Following the great Mr. Rogers, who tells us to ‘Get to know your neighbor,’ this series introduces us to our blogger neighbors, making for a more unified, collaborative voice for the social sector. Like to nominate someone or be featured yourself? Contact me @ socialbutterfly4change@gmail.com.

“If I traded it all
If I gave it all away for one thing
Just for one thing
If I sorted it out
If I knew all about this one thing
Wouldn’t that be something?”

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This may not be the one thing the group Finger Eleven was singing about, but Rosetta Thurman of the blog Perspectives from the Pipeline asks about a certain one thing….

***

“If (we) knew all about this one thing……wouldn’t that be something?!?”

I recently overheard a conversation that got me thinking. Here’s a clip from the conversation:

Person 1: With the rise of a third sector, defined as the non-profit sector, how will this affect both the private and public sectors? And, what are the relationships between the three and what will that mean for the future?

Person 2: Well, what is non-profit? Non-profit means merely a tax break. You have two kinds of non profits. Those that are genuinely good and advocate for their cause efficiently and effectively, but then you have those that don’t. So, when you say non-profit, you’re merely talking about a tax break.

Needless to say, this conversation got me wondering, and I’m still pondering. What is a non-profit? And, say the word ‘non-profit’ is a brand….how do current consumers perceive this brand?

I feel these questions are important because whether you are a political organization, grassroots, religions, a charity, professional organization, foundation, community oriented, advocacy organization, special interest group, etc… how the broad term non-profit is ‘branded’ and perceived could have large implications for your success.

Graduate student from Case Western Reserve University, Kate Luckert, provides a great outline on the definition of non-profits and various examples, including why they may/are important.

About. com’s definition tends to support Person 2’s definition of a nonprofit:

A nonprofit organization is one that has committed legally not to distribute any net earnings (profits) to individuals with control over it such as members, officers, directors, or trustees. It may pay them for services rendered and goods provided.

The European research Network states that there is no universally accepted definition to the term: non-profit sector. There is also no universally accepted social marketing definition. My view though is…. if the term non-profit lacks in credibility and reputation, the term social marketing should be used more often to describe certain effots.

Many organizations practice social marketing, but they don’t know it or realize it. Some people say that the term social marketing is too limiting, however, I see it more as an umbrella term backed with credible research.

Thoughts?

• nonprofit.
• social marketing.
• private sector.
• public sector.

How do they relate?

Acranyms run beyond the entertaining Cingular cellphone commercial, ‘my bff, Jill.’

They run rampant in every sector, no matter where you work. For example…

“I got an MPH after my B.A. from my NCAA accredited school. Now working towards my Ph.D., joined the AMA, volunteering with BBBS and the PHS. This weekend I’m attended the annual AMA dinner. I work UNICEF, but hope to switch to UNESCO.”

Does this not sound glaring close to… omg, like nbd, text-speak? I deem both these: acranymsia. This made up condition shows symptoms of broken up language, when short, choppy phrases carry long meanings. Side effects include weariness, fatigue, total work obsession or when you’re trapped in a glass case of emotion (thank you Ron Burgandy…).

I find this especially true when working in the non-profit and social marketing arena. Since social marketing and non-profit marketing often involve collaboration among NGOs, government clients and partners, education institutions and more. NGO itself is even an acranym!

So for fun. Try this brain teaser activity. At work on Monday when you find yourself embarking towards a case of acranymsia…

1. Chuckle to yourself.
2. Make the word acranym into an a.c.r.a.n.y.m. that may apply to your job.
3. Share it with the rest of us to share the fun.

Here are some examples:
(Warning-This activity is harder than it seems and may cause prolonged amusement.)

a.c.r.a.n.y.m.s. - A crisis rampant among new your many sectors
a.c.r.a.n.y.m.s. - All chapters revolve around new young mindbending spells (Author)

Social networking gains momentum everyday. My latest find includes the beta Razoo. Razoo is a New Zealand word for a small coin. Founder J. Sebastian Traeger likes to think that a lot of something small good can turn into something great. According to the website:

Razoo is a community united around making a positive difference in the world. Where passion leads to action, and a whole lot of collective good comes from individual contributions.

Razoo is a for-profit online community where members can create profiles, join groups, create groups, post comments, share blogs, support causes and keep updated on new events in the non-profit world. Causes include a full range from saving the ocean to aiding the homeless to international development. In turn, Razoo then donates grant money to the causes who host the most members. I encourage you to check the site out. The best past about the site is that you do not have to be a member to browse.

Razoo has recently been featured in the Washington Post. Both articles come from December 07:

1. Social Networking for Social Causes. This article talks about Razoo and other social networking applications that work for the social good.
2. Social Networking for the Socially Minded. This article provides more background on how the internet start-up began and its history.

As a girl, I tend to want to give and receive gifts that are personal, meaningful and memory making. Thus, I wanted to highlight some ways to give the literal gift of ‘giving’ this holiday season. (And, judging on my google search of ‘gift of giving,’ many others are feelin’ the same way.) Here are some ideas on giving this season (in no particular order):

1. Make it Fun. Dig celebrity gossip and also enjoy doing good? DO Something magazines lists the Top 11 of ‘Celebs Gone Good’ ideas to donate. Items range from supporting Brad Pitt’s initiative to rebuild a green New Orleans to celebrity auction items to real-life social and environmental issue-focused documentaries and DVDs (Sicko, Blood Diamond, Hotel Rwanda, etc.)

2. Give time, Volunteer! Go to VolunteerMatch, an internet service that allows you to type in your zipcode and bippity, boppity…boom! a list of places needing volunteers appears right before your eyes. Not only can volunteers find places to serve, but non-profits can also place listings for the type of volunteers they need.

3. Go local. Contact your local community center or school and help locate families or communities in need. My family and I, along with a group of friends, took a single-working mother and her two children shopping, so they could feel empowered in providing a Christmas for each other. Needless to say, it was a greater gift for my parents and I that this family welcomed us, and allowed us to spend an evening with their family. Giving doesn’t have to be to a grand, official non-profit or cause, there are those in every community who could use some holiday kindness. And though it may take more time or perseverance than writing a check, the rewards and memory are more than words can define.

One man, reflects on his view of giving:

“Happiness comes from giving, not getting. If we try hard to bring happiness to others, we cannot stop it from coming to us also. To get joy, we must give it, and to keep joy, we must scatter it.” - John Templeton

Happy holidays this wonderful season! =)

You may have heard of Invisible Children. And no, this is nothing from a science-fiction movie.

Invisible Children is a non-profit that benefits children in war-torn Uganda. It began as a grassroots efforts in 2003 when 3 college students set off on an adventure to Uganda. With only a video camera to document their travels, they discovered a 17-year war they had never heard of where children were being forced to be child soldiers.

Their biggest observation was witnessing hundreds of children marching every night, miles upon miles, from their homes in the country to Gulu in hopes of avoiding being forced into the LRA (Lord’s Resistance Army). The children shared their stories with the students about their nightly commute and the struggles they face everyday. What came through clear, was that the children wanted more education.

Upon witnessing what they did, the students turned their videos into a documentary and showed it to anyone and everyone. The movement grew into the Global Night Commute , where Americans all over the country walked miles to sleep outside within their own cities, hoping for others to notice the situation in Uganda.

Since the Global Commute, Invisible Children’s movement has grown…a lot. Currently, it has a fully developed website, a visible child scholarship program, a bracelet campaign, Invisible Children Campus Movie Tour bus, teacher exchange program, internships, a world tour and more. For more information on the war or the movement, I highly recommend visiting and browsing the site.

I mention it here for three reasons:

1) I think it’s a great example of how a grassroots movement can go from a few individuals to an international movement…and how a good story, enhanced by media capabilities can be powerful beyond words.

2) I wanted to highlight how collaboration can lead to a more effective campaign and cause. This movement was begun by college students by has even hit the steps of Washington by gaining the interests of the media, policy makers, world leaders, government officials, special interest groups, partnering NGOs and more.

3) I wanted to emphasis the great use of capitalizing on your target and interested audiences. This movement begun by showing the movie at house parties and on college campuses, working to gain that one-on-one interaction combined with powerful stories and powerful media. Also, by targeting college campuses first (especially with Generation M), it made for a strong network to grow the movement. And, for great resources (students) to tap into to also promote the cause - they still believe that anything is possible, have more flexible schedules, want to feel like they matter, want to be the change in the world, have the technology know how, have some education and many other useful attributes…and with Invisible Children working to aide the children of Uganda…this is an audience college students can more closely relate towards, and as history shows, turned out quite successful.

Bravo. =)

(You can watch the original Invisible Children video here.)