Posts tagged ‘social change’

Did You Know? 2 Must-See Videos to FLY Together

My dad sent me this great video today. It makes you think. It motivates you, like @garyvee, to get off your butt and get moving. You may think that doing nothing only affects you. Tuning out is a choice. So, that can be your opinion. But, standing, means not helping others to fly.

No matter your political leanings, you must admit this quote is poetic. On NPR, a man talked about getting ready to vote for a president for the first time was being asked who he was voting for and why. He recalled this text message he received from a friend:

“Rosa sat, so Martin could walk. Martin walked, so Obama could run. And, Obama is running so our children can fly.”

What if that could be you? What if your actions could empower others to succeed. Think about the power that ripple effect could have. Whether it’s for Obama or McCain, Vote. Act. Do. No matter what, after the election, we will all need to keep moving, if not faster. Let’s get busy, and let’s FLY together. Just ask these guys:


*Don’t quote me on the stats, as I’m still trying to find this video’s source. But, it is powerful.

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October 31, 2008 at 1:53 am 4 comments

The Bulletin: Updates in the Social Marketing Field

New Resources and Communities Abound…

1. Two Social Marketing Blogs join the movement! Mike Newton-Ward, a social marketer based in North Carolina launched Social Marketing Panorama earlier this fall. Bob Marshall also launched USSOCIALMARKETINGPLAN to highlight the need of a larger social marketing movement that attaches itself to a body of professionals in the United States.

2. C-Change, a new peer-reviewed and research-based e-newsletter developed by USAID and AED is now available and…is free! According to the web site, “C-Change works with global, regional and local partners to use communication to change behaviors and social norms, supported by evidence-based strategies, state-of-the-art training and capacity building, and cutting-edge research. The ultimate goal is the improved health and well-being of people in the developing world.” The e-newsletters focus on four main areas:

  • Family Planning and Reproductive Health
  • HIV/AIDS
  • Malaria
  • Communication for Behavior and Social Change

3. GovLoop, the “premiere social network for the government community,” including agencies, contractors and consultants has grown to over 1700 members! I invite you to join me and the main other amazing professionals on this robust community created through NING, especially SB readers who are keen to the government 2.0 movement! For those in DC, join the DC Social Media Club this upcoming week Oct. 22 for a seminar panel on all items Government 2.0, moderated by John Bell of Ogilvy PR.

4. As I’ve shared, the full presentations from all the keynotes during the World Social Marketing Conference are available to view and download. I shared my own recap, as well as a picture recap. Good news is that I wasn’t alone as we had a ‘team’ of bloggers covering the event: Stephen Dann, Craig Lefebvre, Andy Jaeger, and Cheryl Brown.

5. Edelman recently launched their Health Engagement Blog to stress the concept of ‘health engagement.’ The blog corresponds to Edelman’s whitepaper, available for free, called Health Engagement Barometer Study.

6. Mike Kujawski, a social marketer based in Canada, created a Government 2.0 Best Practices Wiki for Canadian, U.S. and International Governments. In its first week of launch, the wiki got over 5000 visitors!

7. The CDC is now offering a web-based course called Social Marketing for Nutrition and Physical Activity. This is good. Though, I still echo Nancy Lee’s call for social marketing curricula integrating into formal education. And more courses would be a great start, but a formal graduate degree in social marketing would be even better.

Photo Credit: Flickr, pbrigitte
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Have social marketing (or social marketing-related) news you’d like to have featured in the Bulletin? Send job posts, new workshops, events, research resources and tools to socialbutterfly@gmail.com with Bulletin in the subject line. =)

October 19, 2008 at 8:12 pm 2 comments

World Social Marketing Conference Recap 2: Picture This

Finally…a picture-based recap on the events from the World Social Marketing Conference, which took place in Brighton, England on September 29-30.

NOTE: PDFs and audio of all keynote presentations are available here.

<– Prof. Stephen Dann was the conference’s Twitter King, providing live coverage of the conference through @WSMC08, and #WSMC08.

Prof. Alan Andreasen gave a closing and optimistic keynote address about the future of social marketing. –>

<– Bill Smith, of AED, discusses the journal Social Marketing Quarterly, calling for more concentration towards social marketing products and services.

This quote was presented by England’s National Social Marketing Centre’s director, Jeff French, who calls all social marketers to unite together and learn from each other in moving the field forward. –>

<– Philip Kotler opened the conference with a keynote about poverty, and how we can apply social marketing to poverty to increase effectiveness and positive change.

Jeff Jordan, M.A., President and Founder of Rescue Social Change, presented his research about Social Branding (which he trademarked), along with 2 case studies about how to use social norming to influence behavior for high-risk adolescents. –>

<– The Purpose Driven Campaign – my master’s thesis that I presented during the poster session! (I also created SocialButterfly, Fly4Change.com pens that were quite popular. =)

Craig Lefebvre, presented an exciting presentation where he “dropped the gauntlet,” and presented the challenge for social marketers to walk the walk, as well as talk the talk when it comes to creating an international social marketing association. Lefebvre announced that he alone has raised a quarter of a million dollars for the project! –>

Other Highlights included:

  • NIOSH presented add some ‘flavoring’ to the conference by presenting their case study on a social marketing program to improve the safety of butter flavoring employees.
  • Ogilvy PR presented their fascinating Pandemic Flu case study.
  • Porter Novelli and CDC presented their case study on HIV testing.
  • Nancy Lee outlined 4 examples of how social marketing can offer products and services.
  • RT Hon. Alan Milbourne, MP, discussed how the world of social marketing and public policy relate.
  • Bob Marshall presented findings from studying the NSMC and from his recent survey about creating a new social marketing association for the States. This is part of an on-going discussion that can be followed here, USSocialMarketingPlan.
  • Ronne Ostby-Malling of AED presented her preliminary research about the behavior of online social network behavior among adolescents versus their behavior in real-life.

October 13, 2008 at 6:57 pm 4 comments

Will I see you here…? or Here?

Hello Readers,

I don’t like to do this, but here is an update on me, in the hopes of being able to connect with some of you –> offline. This fall will be a busy time for SocialButterfly! If you will be at any of these events, be sure to let me know, so that we can connect!

Events

Sept. 6: American Independent Writers Workshop, George Mason University

  • Presenting in a panel about using social media and social networks for writing, freelancing, and enhancing one’s professional presence on the web.

Sept. 18: TwinTech2, Washington D.C.

  • Join the brightest minds in the tech-venture space who will be on hand to mix and mingle with one another during a happy hour style meet-up. I shall be there as well to share in the social.

Sept. 29-30: World Social Marketing Conference, Brighton, England

  • Presenting my master’s thesis in a poster session. The thesis is titled: The Purpose Driven Campaign…more details on that are sure to follow.Speaking at BlogHer DC

Oct. 13: BlogHer Reach Out Tour, Washington D.C.

  • Presenting in a panel about Online Community and the philosophical reasons supporting why social media can help make a difference for good causes, non-profits, social change, or even political activism. (bringing in my perspective of navigating the social media landscape for government agencies)

Oct 15: 1st Changemakers/Changebloggers Event, Washington D.C.

  • D.C. is known for its robust social media/tech community, that’s no doubt. However, many of D.C.’s finest are in the intersection of social media and social good. We call these unique individuals, changemakers. And for those that blog, changebloggers. Join us as we gather to connect and strengthen our community and show that social media can do, and is achieving, good. Also, journalist Alex Steed will be joining us as part of his 30+ day tour across the country documenting and interviewing millennial changebloggers.

Check It Out

  • If you are on Facebook’s BlogNetworks application, please stop by SocialButterfly’s page and introduce yourself. I also created a SocialButterfly Facebook group as well.
  • I am addicted to my RSS feeder lately. I’d love to connect with you, and follow you there too, so feel free to leave your URL in the comments, especially, you fellow changebloggers!
  • Speaking of Changebloggers, I created the Changeblogger wiki, and if you participated in the Changeblogger meme, be sure to post your permalink to the wiki, so we can all check it out!
  • Check out the Twitter feed @changeblogs to follow top changebloggers.
  • The Social Marketing Events page on SocialButterfly has been updated with some new events that you’ll want to check out including CDC’s Web Dialogue, HealthCampeDC and more!

Thus, lots going on! Let me know if you want to get involved, or if we can meetup and say hello at any of these events! Blogging has been slow because my fiance and I just drove from KC to DC, and are in the midst of setting up shop as I like to say. So, thank you for your patience! =)
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September 4, 2008 at 9:47 am 2 comments

The Blogger Neighborhood is Back with Some Perspective (from the Pipeline)

After some delay, the blogger neighborhood is back. To kick it off, let’s welcome Rosetta Thurman, author of Perspectives from the Pipepile.

I first began following Rosetta about a year ago. One scan through her blog’s homepage, and you will say, “She. is. impressive.” That’s what I did. And so did Avi Kaplan, a Harvard student who emailed me to nominate Rosetta for the Blogger Neighborhood. If you have someone you want to nominate, contact me at socialbutterfly4change@gmail.com.

Enjoy reading below and discover why Rosetta is definitely on her way.

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Blog Name: Perspectives From the Pipeline, observations on the nonprofit sector from the next generation

Blog Topics: nonprofits and leadership

About the Author: Rosetta Thurman is an emerging nonprofit leader of color sharing career advice, management resources and fresh ideas to inspire others to lead. Rosetta is a writer/consultant/fundraiser and has been quoted in articles about the nonprofit sector in the Washington Post, Nonprofit Quarterly, and the Chronicle of Philanthropy. Rosetta is also an Adjunct Professor teaching nonprofit management and leadership at Trinity University in DC.

If you could live on any street, what would that street be named and why?  Renaissance Boulevard.  I think we are in a time of great opportunity for young people to renew our responsibility to our communities.  It’s a very rich time in our history where we have the chance to lend all of our talent & skills to a movement, any movement that will create change.

Who would be your dream real-life neighbor? Nikki Giovanni, my favorite poet.  I think I would be inspired every day just by living next door to a literary genius.

What first prompted you to blog?  I felt that my generation’s voice was being ignored in the nonprofit sector, as if our opinions didn’t matter in discussions about the future of this sector that we will inherit. At first, I started Perspectives From the Pipeline as a learning experience for me as a young nonprofit professional to formulate my thoughts about the nonprofit sector.

As a member of the “next generation” of nonprofit leaders, I saw many challenges for our sector as well as many new ideas for solving them. Unfortunately, when people my age speak up, few people listen.  I write about nonprofit leadership and organizational issues to help others think more critically about their careers & day to day work. My goal is to bridge the gap between challenges and solutions within the nonprofit sector, especially as they relate to the younger workforce and nonprofit leaders of color.

If you customized your own license plate, what would it say and why? OnMyWay.  Because my favorite quote from poet Carl Sandburg illustrates how I live my life. “I’m an idealist.  I don’t know where I’m going, but I’m on my way.” 

What would you gift to a new neighbor as the perfect welcoming gift?  A three-layer red velvet cake.

If you were planning the next block party, what entertainment would you plan?  A big concert with Jill Scott and Kanye West.  A Soul Train line.  All-you-can-eat crabs. And a Taboo marathon. 

What’s your favorite blog post and why?

Of mine: because we don’t talk enough about the values that brought us to nonprofit work, Real Talk: Why I Work in the Nonprofit Sector. And from Seth Godin, Because we all need inspiration to make the leap to greatness.

What’s one lesson you’ve learned from blogging? I found that blogging gave me a way to speak to the issues I care about and influence others in the process.  On the internet, you can have such a huge reach, and impact on people who may not have given you a second thought otherwise.  I learned that people want to hear the truth, and they will support social media and online community if it’s real and authentic.

Past Blogger Neighbors Include:

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This continuous weekly series highlights different blogs and their respective bloggers in the blogosphere neighborhood. Following the great Mr. Rogers, who tells us to ‘Get to know your neighbor,’ this series introduces us to our blogger neighbors, making for a more unified, collaborative voice for the social sector. Like to nominate someone or be featured yourself? Contact me @ socialbutterfly4change@gmail.com.

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September 3, 2008 at 1:30 pm 5 comments

The Changeblogger Story

This is one, in a group of posts by fellow changebloggers, uniting to show that social media can do, and is achieving social good.

Origins of the Changeblogger

In late May, Britt Bravo at Have Fun * Do Good recruited her readers to create a list of Changebloggers – members of the blogging community who:

“…use their blog, podcast or vlog to raise awareness, build community, and/or facilitate readers, listeners, and viewers taking action to make the world better.”

On her blog, Britt developed a working list of 40+ Changebloggers, events and other online lists.

Changebloggers Respond

Since then, a Changeblogger facebook group was created. Then, I developed the Changeblogger Wiki that is being used to gather blogs and their author’s names, Twitter contact names, locations, a shared list of Changeblogger meetups and events while also being a live idea-swapping forum.

How Two Conversations Connected

Then, on a Friday afternoon I had two phone conversations with two truly remarkable people. The first was with Joe Soloman. Joe is at SocialActions, and he helped them develop the Ad-words widget that was launched last week. Joe also created the Twitter box @nptechblogs, which brings together blog posts and news updates from a variety nptech blogs. He also created and maintains the socialmedia4change wiki.

Bascally, Joe is busy. However, he is not just busy – he is effective. Joe, using his creativity and no-limits thinking, contacted me and together we are working on developing a Twitter box for changebloggers.

The next conversation was with Alex Steed. Talking with Steed on a Friday afternoon, both of us exhausted from a long week and feeling a bit overwhelmed could not have been better timing. Alex’s project is exactly what the changeblogger movement needs. And, he needs us.

Alex is planning on traveling to 30+ cities to meet with socially-forward millennials to learn what they are doing, how they are doing int, and more importantly, why they are doing it.

This is our call: If you are a changeblogger or a changemaker, know one, or even if you have an extra couch, contact Alex to connect with him on his tour while he couchsurfs and covers the waves of change.

Rallying the Troops

The changeblogger troops have already put out the roll call, and we’re inviting any and all to join the movement. Here’s a list of how:

  1. Take part in the Changeblogging Meme, that was started by Qui Diaz. Anyone can be a changeblogger, or changemaker, it’s a matter of connecting one’s talents with a desire to do good.
  2. Chip In, following the example set by Beth Kanter, to help fund Alex’s trip around the country, as he will spread the changeblogger message both online – and off! (Or, put the widget in your blog. Here’s the code:

    <embed src=”http://widget.chipin.com/widget/id/a237a485db98c2b4” flashVars=”” type=”application/x-shockwave-flash” allowScriptAccess=”always” wmode=”transparent” width=”250″ height=”250″></embed>

  3. If you are in the area, show your support at the 1st Changebloggers/Changemakers Meetup on Oct. 15th as we welcome Alex Steed into the capital of change – Washington DC.
  4. Join the Changeblogger Facebook Group
  5. Add your blog or Twitter Name to the Changeblogger Wiki
  6. Connect on the Changeblogger NING group started by Britt Bravo
  7. Tweet it up using the Changeblogger hashtag: #changeblogger and/or follow the Twitter account @changeblogs to receive updates from top changebloggers!

Change is Coming to Town, and It Could be Yours

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August 27, 2008 at 7:57 pm 5 comments

Remembering through Action: The Katrina 100

The 3-year anniversary of Hurricane Katrina is August 25th. To reflect and highlight on the city’s current state of affairs and the changemakers within the city, Jerri Chou and team at AllDayBuffet are blogging The New Orleans 100.

According to the Web site, The New Orleans 100 is:

a worldwide initiative that highlights and encourage discussion among millions about 100 of the most innovative and world-changing ideas to take root in the city since Katrina.

The group behind Katrina 100 wants to leverage bottom up tools like the social web to feature under-acknowledged, yet real stories that highlight the positive changes going on in the NEW Orleans since Katrina. The 100 list will be release and posted on the blog on August 25th, and the group hopes to reach 1,000,000 pageviews by 8/29/08. The main goal though, is the make the NOLA100 the alternative media story during the week of 8/25. Wondering how you can make that happen? Keep reading.

The group continues with calls to action beyond just visiting the site and reading the list. These include:

  1. Sign up to receive the NOLA100 list.
  2. ShareThis. Spread the NOLA100 message and list by email, blog, digg, twitter, stumbleupon and other social options.
  3. Contact one of the NOLA100 changemakers on the list to help out. This can include offering services, volunteering, making a donation, a connection, or extending a simple thank you.
  4. Send AllDayBuffet and NOLA100 new ideas to make an impact. This can include success stories, testimonies, interview requests, highlighting efforts beyond the NOLA100 and more. It’s up to you.

If you want to really dig in, then you yourself may qualify to join the AllDayBuffet team, and this is the way I see a lot of consulting and the future of business going. Free-agent consulting. And, others seem to agree.

In this instance, AllDayBuffet is “a social innovation brand for the creative mavericks”. Their key competitive edge, in terms of recruitment, is that their whole strategy revolves around the concept of open participation.”

This open participation is built in through G3, the Greater Good Guild. The G3 is a global collective of creative professionals that strive to change the world. The network represents social innovators, creative mavericks, change makers and more. To see if you’ve got what it takes, you can apply to be a G3 maverick yourself.

photo credit: flickr, NOgoddess

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August 22, 2008 at 3:04 am 3 comments

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Meet Alexandra Rampy, aka SocialButterfly

I am a social marketing believer, blogger, practitioner, researcher and enthusiast. This site highlights the growing movement of social marketing. Learn more about social marketing and how to be your own socialbutterfly--> here.

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