Posts tagged ‘Social Marketing’

The Bulletin: Updates in the Social Marketing Field

New Resources and Communities Abound…

1. Two Social Marketing Blogs join the movement! Mike Newton-Ward, a social marketer based in North Carolina launched Social Marketing Panorama earlier this fall. Bob Marshall also launched USSOCIALMARKETINGPLAN to highlight the need of a larger social marketing movement that attaches itself to a body of professionals in the United States.

2. C-Change, a new peer-reviewed and research-based e-newsletter developed by USAID and AED is now available and…is free! According to the web site, “C-Change works with global, regional and local partners to use communication to change behaviors and social norms, supported by evidence-based strategies, state-of-the-art training and capacity building, and cutting-edge research. The ultimate goal is the improved health and well-being of people in the developing world.” The e-newsletters focus on four main areas:

  • Family Planning and Reproductive Health
  • HIV/AIDS
  • Malaria
  • Communication for Behavior and Social Change

3. GovLoop, the “premiere social network for the government community,” including agencies, contractors and consultants has grown to over 1700 members! I invite you to join me and the main other amazing professionals on this robust community created through NING, especially SB readers who are keen to the government 2.0 movement! For those in DC, join the DC Social Media Club this upcoming week Oct. 22 for a seminar panel on all items Government 2.0, moderated by John Bell of Ogilvy PR.

4. As I’ve shared, the full presentations from all the keynotes during the World Social Marketing Conference are available to view and download. I shared my own recap, as well as a picture recap. Good news is that I wasn’t alone as we had a ‘team’ of bloggers covering the event: Stephen Dann, Craig Lefebvre, Andy Jaeger, and Cheryl Brown.

5. Edelman recently launched their Health Engagement Blog to stress the concept of ‘health engagement.’ The blog corresponds to Edelman’s whitepaper, available for free, called Health Engagement Barometer Study.

6. Mike Kujawski, a social marketer based in Canada, created a Government 2.0 Best Practices Wiki for Canadian, U.S. and International Governments. In its first week of launch, the wiki got over 5000 visitors!

7. The CDC is now offering a web-based course called Social Marketing for Nutrition and Physical Activity. This is good. Though, I still echo Nancy Lee’s call for social marketing curricula integrating into formal education. And more courses would be a great start, but a formal graduate degree in social marketing would be even better.

Photo Credit: Flickr, pbrigitte
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Have social marketing (or social marketing-related) news you’d like to have featured in the Bulletin? Send job posts, new workshops, events, research resources and tools to socialbutterfly@gmail.com with Bulletin in the subject line. =)

October 19, 2008 at 8:12 pm 2 comments

World Social Marketing Conference Recap 2: Picture This

Finally…a picture-based recap on the events from the World Social Marketing Conference, which took place in Brighton, England on September 29-30.

NOTE: PDFs and audio of all keynote presentations are available here.

<– Prof. Stephen Dann was the conference’s Twitter King, providing live coverage of the conference through @WSMC08, and #WSMC08.

Prof. Alan Andreasen gave a closing and optimistic keynote address about the future of social marketing. –>

<– Bill Smith, of AED, discusses the journal Social Marketing Quarterly, calling for more concentration towards social marketing products and services.

This quote was presented by England’s National Social Marketing Centre’s director, Jeff French, who calls all social marketers to unite together and learn from each other in moving the field forward. –>

<– Philip Kotler opened the conference with a keynote about poverty, and how we can apply social marketing to poverty to increase effectiveness and positive change.

Jeff Jordan, M.A., President and Founder of Rescue Social Change, presented his research about Social Branding (which he trademarked), along with 2 case studies about how to use social norming to influence behavior for high-risk adolescents. –>

<– The Purpose Driven Campaign – my master’s thesis that I presented during the poster session! (I also created SocialButterfly, Fly4Change.com pens that were quite popular. =)

Craig Lefebvre, presented an exciting presentation where he “dropped the gauntlet,” and presented the challenge for social marketers to walk the walk, as well as talk the talk when it comes to creating an international social marketing association. Lefebvre announced that he alone has raised a quarter of a million dollars for the project! –>

Other Highlights included:

  • NIOSH presented add some ‘flavoring’ to the conference by presenting their case study on a social marketing program to improve the safety of butter flavoring employees.
  • Ogilvy PR presented their fascinating Pandemic Flu case study.
  • Porter Novelli and CDC presented their case study on HIV testing.
  • Nancy Lee outlined 4 examples of how social marketing can offer products and services.
  • RT Hon. Alan Milbourne, MP, discussed how the world of social marketing and public policy relate.
  • Bob Marshall presented findings from studying the NSMC and from his recent survey about creating a new social marketing association for the States. This is part of an on-going discussion that can be followed here, USSocialMarketingPlan.
  • Ronne Ostby-Malling of AED presented her preliminary research about the behavior of online social network behavior among adolescents versus their behavior in real-life.

October 13, 2008 at 6:57 pm 4 comments

Live from the World Social Marketing Conference: Recap 1

Awestruck, inspred, and amazed, I am reporting live from the World Social Marketing Conference here in Brighton, England. There are so many great and brillant minds present here with over 700+ delegates from across the globe.

We have journalists, policy makers, psychologists, gurus, non-profiteers, communication firms, academics, new media techs, international developers, champions for the environment, public health professionals, humanity, researchers, consultants, publishers and many more from across sectors.

Delegates represent South Africa, India, the U.S., England, Portugal, China, Australia, Bangladesh, Slovenia, New Zealand, Senegal in West Africa, Wales, Scotland and many more!

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To follow conference updates, Dr. Stephen Dann is commanding the Twittering front @WSMC, and you can following using Twitter Search #WSMC08. Also, presentations and pictures may be gathering on Flickr and Slideshare down the line. I look forward to a posting full of pictures later myself, but here are some great recaps thus far (though, literally, I could post on each one individually!)

Craig Lefebvre: In his keynote, Lefebvre (who I finally got the wonderful opportunity to connect with), brought us social marketers into the danger zone and challenged us, as a global community to form a social marketing global platform. I won’t do Lefebvre’s vision for the field justice in this space, but Lefebvre is laboring tirelessly to rally support for an international professional network, that would be inclusive of those in social marketing, environment issues, public health, business thought leaders, psychologists, economists, marketers, social entreprenuers and more! It could/would involve a case study database, a journal, educational development and shared experiences for all: thus highlighting the variety of roles us social marketers, can, do and should have in the social change sector. Currently, Lefebvre has raised a quarter of a million dollars to support this organization and asks: What will you do?

Philip Kotler: A guru favorite for many conference delegates, Kotler laid out his most recent work on the subject of poverty. Kotler and colleague Nancy Lee, in their next book, apply social marketing to the problem of poverty. Within the presentation, Kotler identified four main methods currently being used to reduce poverty:

  1. Economic Growth Strategy
  2. Redistribution Strategy
  3. Massive Foreign Aide
  4. Population Control

In this book, Kotler and Lee lay out a 10-step process for demystifying the poverty problem while providing resaons why it is all of ours problem. Looking at the World Bank and The U.N.’s Millenium goals, and the approachng deadline for results, this application is most needed.

Nancy Lee: In a wonderfully graceful way, Lee provided four clear examples on how social marketing utilizing all four of the 4Ps – product, price, place, promotion. Lee concluded that her state, Washington, hopes to become a role-model to gain the attention of those in Washington D.C. and further establish social marketing as a working strategy and field. My favorite part of her presentation was her exclamation that social marketing must become a required course. I highly agree, and ask: What is one way, us in the trenches, can make social marketing a required course? My answer: ask for it. Students, and those interested in social and behavior change: investigate social marketing. Ask about it. Reach out. Demand it.

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These are my first three updates, and the computer area is closing, so thus, I must close. More to come in following days!

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September 29, 2008 at 5:38 pm 1 comment

The Social Marketing Blogosphere Continues to Expand: Welcome Mike Newton-Ward

I am excited to announce the addition of a great social marketing voice to the blogosphere, Mike Newton-Ward at Social Marketing Panorama, where he hopes to offer a 360-view of social marketing.

My first encounter with Mike was when he graciously helped me with my graduate project this past Spring. Though we’ve only ‘met’ through phone, email and now blogging, he is a very knowledge, helpful and passionate voice for the social marketing field.

Mike outlines a few reasons why he entered the blogosphere:

  • Exchange ideas about social marketing
  • Extend the discussions from Georgetown’s social marketing list serv
  • Create community
  • Share resources, as well as his personal observations in the field

Mike’s addition to the blogosphere is a special treat for all of us as he invites us to:

to observe the world around you, listen to what people are saying, reflect on your experiences, and share them.”

Social marketing’s presence in the blogosphere continues to expand and gain traction. Join the metamorphosis. Come fly with us in this growing movement called social marketing.

For more social marketing-related blogs, my links page offers many more resources and listings!

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September 24, 2008 at 11:38 pm 2 comments

6 Would-be-Conversations with 6 Wonder-Bloggers I’d Love to Meet

1. Guy Kawasaki: I just started reading Guy’s book “The Art of the Start,” and already, I’m hooked and have developed my mantra. Thank you to my boss for recommending it. (We’ll see if my boss keeps up on my blog now. =) I was already a Kawasaki fan due to my interactions and experiences with Alltop.com. Plus, when I found out about the pregnant man a month before it debuted on Oprah from Guy’s Truemor’s site, I thought, this is no ordinary guy.

Conversation: What ingredient turns you into the Energizer Bunny? On a more serious note, in the very beginning, when you were with Apple and all, what made you finally let go of the ledge, and follow that first big idea?

2. Rohit Bhargava: Not only does he work for a very well established company at Ogilvy PR, but he doesn’t let himself get comfortable. He seems to always be on the go, expanding his own personal horizons, and living his passions and interests. I feel that, from reading and following his blog, he is in the business because he truly loves it – a rare quality in a marketer.

Conversation: Let’s talk about 1) writing a book 2) publishing a book and 3) a book tour. This year Rohit published Personality Not Included, and in doing so, not only elevated his personal brand, but also expanded his following, further established his name, helped elevate his company, met some cool peeps, seemed to have buckets of fun, and made a mohawk chicken cool in the process. Not an easy task, especially the chicken.

3. Craig Lefebvre: Dr. Lefebrve’s blog has encouraged and inspired me professionally as he writes, researches, practices and pretty much breathes all items social marketing. I am continually learning from him and inspired by his leadership in a field that is working to grow itself and its professionalism.

Conversation: Dr. Lefebvre has a range of experiences in the states, and from what I gather, abroad. Plus, he’s a professor. I am a journalism major; thus, I love asking questions. And professors have loads of information, but they share that information with a learning curve in mind. Not to be flashy. Not to gain attention. But to share….hence open publishing. First item: Where do you envision the field 5, 10, 20 years from now?

4. Geoff Livingston: Geoff seems like an all-around great guy, go-getter, and someone who ‘gets it.’ Not only has he published a book, started a growing company, leads a great team (go Qui and friends), is a recognized leader in the field, is an off-line role model, but he also sincerely wants to do good. This is the apple in the eye of Socialbutterfly readers. Keep that eye on Livingston Communications and the Buzz Bin. They are going to re-define how we do business.

Conversation: Business is still business, but I’ve read on the Buzz Bin that you all have some tricks up your sleeves that you will be rolling out. And, that this could include a social entrepreneur-type set-up. Now, this is a conversation I am all ears (all two of them) about hearing.

5. Beth Kanter: If you are not familiar with Beth, I recommend getting familiar. She is the go-to-guru for all items non-profit tech. A fundraiser, writer, blogger, practioner, speaker and sector role model, Beth continually gives us her best. I follow Beth’s blog like it’s my job. She offers the tips, she begins conversations that need discussing, highlights those in the field, calls us to action and gets us involved.

Conversation: When do you sleep? Do you even sleep? Though she’s posted about her experiences and shares them, there is something to be said about hearing it first hand. This is why I want to hear specifically about Beth’s outreach and work in Cambodia. How, why, when? I’m an avid traveler, and the fiance and I really did consider the Peace Corps vs. real jobs last year, so would love to hear more how Beth has combined her love for social media, non-profits with work abroad.

6. Chris Brogan: If there is anyone’s writing style I love, it’s Chris Brogan’s. He lays it out. Step by step. And, he magically succeeds in being relational, personal, yet professional and educational all at the same time. Not only do I love Brogan’s resourceful blog, but also his helpful e-newsletters, which had a great free e-book about personal branding the other week.

Conversation: About personal branding…(smile), let’s explore that some more shall we? Now, I am probably one of very few, who have yet to see Brogan present, let alone have the honor of a face-to-face conversation. My question would be: how do you manage multiple personal brands? Or, let me re-phrase: multiple personal interests –> online. Another one: what are the biggest mistakes people make with their personal brand online?

What about you? What would be the conversation you would want to have if you got to meet some of your own personal wonder-bloggers?

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September 18, 2008 at 3:01 am 10 comments

Announcement: Social Marketing Association Survey and New Blog Announced

Two weeks out from the World Social Marketing Conference in Brighton, London, and a fabulous new development was announced today regarding social marketing in the United States.

About the Survey

Bob Marshall, along with a slew of other social marketing thought leaders, have launched an open online survey asking others’ opinions about what a national strategic social marketing plan, including a professional organization, would look like in the United States.

The survey I’m very excited to say is designed for respondents at all levels of interest (students, new and career practitioners, experienced expert) across all related fields from social marketing, public health, environment, communication, social sector, education, and more. Basically, anyone interesed in using social marketing as a systematic approach to promoting behavior change and social change that benefits both individuals and society.

The survey is anonymous, and results will be shared on the new blog launched to support the project called the USSocialMarketingPlan in the next few weeks. Organizers are hoping to have enough participants to announce some results by the WSMC in Brighton. Craig Lefebrve also announced the survey on his blog for more information as well.

This is EXCITING news and in my opinion, definitely overdue. But, it’s a start. I had wanted to do this survey myself as part of my master’s thesis, but was advised to wait by others, so I’m happy it is now being conducted, and the collaborative approach will probably encourage more participants. =)

Participate in the survey here.

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September 16, 2008 at 1:06 am 1 comment

The Changeblogger Meme Continues

After allowing some time for reflection, I want to respond to the Changeblogger Meme that the wonderful Qui Diaz began over at the Buzz Bin.

Qui, while highlighting the changeblogger movement, also created mapped out a great way to further spread the word, while also allowing us to learn more about each other and what motivates us in our work. She asks us three important questions. Thus, these questions not only continue the changeblogger mantra, but lets us know more about our community.

  • What is one change – big or small, local or global – you want to see in your lifetime?
  • I love to champion for people to own their education. It’s my number one advice to any student or colleague. Education, being defined as increasing one’s willingness to learn – about life, people, a neighbor, a stranger’s circumstance, a country’s predicament, and about oneself. From this, I feel so much else flows. =)

  • Who is already working this issue that you think others should support?
  • Many people. This being both an Olympic year and an election year, I am seeing it more sources for inspiration than ever. Journalists are working towards this goal. Teachers, communicators, athletes, social tech friends, lawyers, youth, social workers, non-profits, repairmen, grandmothers, and more. I’m just blessed to be working among these people…and learning from them along the way! =)

  • How are you going to use your Web/tech/marcom skills to further this cause? (Or, what are you already doing that work?
  • Through this blog, I hope I am inspiring others to continue learning and growing. I hope that in you, there is a root that’s taken hold that is growing infectiously within you and being spread among others, that when you believe in something, when you work hard, and settle for nothing less than your utmost best, anything truly is possible. It’s just easier when we have a community to support us, and healthy influencers amongst us. Thus, thank you.

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    Before you think I am being a cop-out from the meme. This is honestly how I feel. And, I feel the beginning for positive change around oneself, begins within oneself.

    Beyond this, I do have a personal interest in finding a cure for multiple sclerosis. Much of my volunteer efforts have gone towards this issue, as well as other health-related issues. I’m also a strong believer in mentors and role-modeling programs, individual empowerment as a route against alcohol and drug abuse. As a female and past gymnast, I am well aware issues like anorexia due to many beloved friends battles. The issue that has been increasinly on my mind most recently is access to healthy drinking water.

    However, this is why I love social marketing! It goes beyond awareness, beyond fundraising, and looks to develop long-term programs and initiatives to address these challenges. I can’t wait for the future of this field. But that’s a whole ‘nother rant. For now, join the journey. It’s going to be rad. Check it, =)

    Tagging: Kivi Leroux Miller, Mike Kujawski, Tera Wozniak, Thursday Bram, Leyla Farah, Jeff Brooks, Katya, Rosetta, Rebecca Leaman

    photo cred: flickr, carfs

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    August 29, 2008 at 4:40 am 1 comment

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