The ‘Good’ Concept

December 11, 2007 at 6:09 pm Leave a comment

This article from Advertising Age’s online homepage looks at the concept of ‘Good’ Marketing. In brief, Self Magazine conducted a research study about how consumers perceptions changed about a product that promoted itself through ‘Good’ Marketing. From the article, it seems that the study is offering the concept of ‘good marketing’ as an umbrella term for all social-related strategies such as corporate social reponsibility, cause marketing, public service advertising, etc. As an advertising gal myself, I understand the points of the article, yet I think it almost makes the world more confusing. Though I do admire the researches attempts in finding an umbrella term.

In my graduate classes, we discuss at length on the definition of advertising and whether or not the definition is outdated or too limiting. With the explosion of public relations in relative years, combined with viral, guerilla, social networking (the evolution of interactive media), one must admit that the tides are changing.

So my question to you: What is your reaction to the term ‘Good Marketing?’ Is there an umbrella term to describe not for profit or socially-related message strategies?

Entry filed under: Interesting Articles. Tags: , , , , .

About Web 2.0 Wednesdays

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Meet Alexandra Rampy, aka SocialButterfly

I am a social marketing believer, blogger, practitioner, researcher and enthusiast. This site highlights the growing movement of social marketing. Learn more about social marketing and how to be your own socialbutterfly--> here.

View Alexandra Rampy's profile on LinkedIn

Fly With Us

Email: socialbutterfly4change@gmail.com
E-Newsletter: Sign-Up Here to be a SocialButterfly
Twitter: @socialbttrfly
friendfeed: SocialButterfly
del.icio.us: socialbutterfly4change
digg: Socialbttrfly
StumbleUpon: Socialbttrfly
Linkedin Profile
BlogHer: SocialBttrfly
BlogCatalog: SocialButterfly

Bookmark and Share

Feeds

Kudos

Featured in Alltop
Chris Brogan says I'm a Rockstar!

Recent Posts

Categories

Features

Blogger Neighborhood Badge
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Unported License.
If you have questions, comments or concerns, email me at socialbutterfly4change@gmail.com.


Site Meter