Social Marketing Association Petition

February 22, 2008 at 6:54 pm 2 comments

Have you always felt like you spent more time cultivating your online relationships than your real ones?

With applications like: Twittr, Facebook, LinkedIn,, Flickr, your work email, your personal email, your blog, Huddle, MySpace, Listservs, newsletters, Google Analytics, Digg, BlogLines, RSSFeeds, Sitemeter, Technorati, ETC.!

Managing and connecting with people online takes a lot of time, and at times, remains fragmented and disjointed. So, here is what I suggest: Merging the Two Worlds.


Social marketing circles have largely debated the creation of a social marketing association, whether or not we should be under the American Marketing Association and whether the Social Marketing Institute should be revived. But while I research that history, I’m seeing the UK and Canada formulate public sector marketing associations, centers, programs, and institutes. At least in Massachusetts, they have a Massachusetts Social Marketing Association.

So, I’m beginning a petition. If you would like to see or join a “Social Marketing Association,” please join me in signing this ipetition. Reversing the Field of Dreams philosophy, if the people come, it will be built. =)

For more information about this issue, refer to Nedra Weinreich’s posting about her shared frustration.

Again, join us by signing the ipetition here. Feel free to pass along the petition.


Entry filed under: Blog Talk, SocialButterfly, Useful Tools. Tags: , , , , .

One Thing What’s Your Anthem?

2 Comments Add your own

  • 1. Tambra  |  February 27, 2008 at 5:49 am

    That’s funny you mentioned the MSMA…my advisor at Tufts who helped to start the health communication program…helped to create the forum. The idea is that there would be local chapters of the national association. And like the intuitive leadership fostered in Boston, MSMA created while the national figured itself out. There are so many terminologies related to social marketing per se. One thought is recognizing what will be the next wave in the field given the creation of the National Center for Health Marketing at CDC. Health marketing is broad and can be confused with the healthcare and medical marketing groups – very clinical focused. Whereas the social marketing world is more preventive focused and broad to capture other areas. However so can health if given the right debater.

  • 2. craig  |  March 30, 2008 at 1:18 am

    keep me posted on the progress with your petition; the stars may be aligning.


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