Creative, Relevant, Modern, Insightful, Targeted Ads from…the Library of Congress?!?

April 7, 2008 at 11:25 pm 3 comments

Yes, it’s true.

If you are a resident of the Washington D.C. area and frequent the GalleryPlace-Chinatown Metro stop, you can’t help but notice the new ads for the Library of Congress…at every turn, corner and wall.

According to the Library of Congress blog, the ads support the new Library of Congress Experience, opening April 12 by purchasing ads through private funding and placing the ads in the DC Metro System:

“We know that once people are in DC and they learn about what we’re all about, they are much more prone to visit,” excerpt from the Library of Congress blog.

The ads illustrate what the library offers ‘At Your fingertips‘ through four distinct ads, each featuring one of four historically famous people who represent a common good. ‘Imagination‘ for Thomas Jefferson, ‘Integrity‘ for Abraham Lincoln, ‘Fame‘ for Marilyn Monroe and ‘Courage‘ for Jackie Robinson. The tagline featured on each advertisement is ‘Explore. Discover. Be Inspired.” And inspired we are! The Washington Post also recently featured the campaign as a larger story found here

Images from Washington


Entry filed under: Back to School Monday Minutes, Blog Talk, Case Studies and New Orgs/Campaigns. Tags: , , , , , , , , , , , , , .

Catch the Wave with MLK, Jr. Welcome to the Neighborhood!

3 Comments Add your own

  • 1. Nick Lipkowski  |  April 15, 2008 at 5:41 pm

    thank you for featuring this clever ad campaign. I wanted to share these images with my sister in Chicago and this is the only place I’ve been able to find them.

  • 2. socialbutterfly4change  |  April 15, 2008 at 7:05 pm

    Not a problem! Glad I could help. =)

  • 3. Kris  |  April 16, 2008 at 1:42 am

    Thanks to my brother Nick for sharing these with ME. Nice going, LC — can we expect more? Surely, you have an ABUNDANCE of virtues to offer beyond these four, compelling as they are. You’ve made me curious about further possibilities…


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed

Meet Alexandra Rampy, aka SocialButterfly

I am a social marketing believer, blogger, practitioner, researcher and enthusiast. This site highlights the growing movement of social marketing. Learn more about social marketing and how to be your own socialbutterfly--> here.

View Alexandra Rampy's profile on LinkedIn

Fly With Us

E-Newsletter: Sign-Up Here to be a SocialButterfly
Twitter: @socialbttrfly
friendfeed: SocialButterfly socialbutterfly4change
digg: Socialbttrfly
StumbleUpon: Socialbttrfly
Linkedin Profile
BlogHer: SocialBttrfly
BlogCatalog: SocialButterfly

Bookmark and Share



Featured in Alltop
Chris Brogan says I'm a Rockstar!



Blogger Neighborhood Badge
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Unported License.
If you have questions, comments or concerns, email me at

Site Meter