Free Rice: Mixing Online Learning and Entertainment with Giving

April 28, 2008 at 8:48 pm 1 comment

Have some extra time but also want to engage the brain? Try Free Rice.

Play a simple word game and based on your success, rice will be donated to hungry children.

How It Works

A word appears and asks you to define it. Every definition you correctly identify donates 20 grains of rice. You’re intriguing the mind, using social media tools AND giving. Talk about collaborative innovation.

There are 55 different vocabulary levels, with customized options for your own vocabulary growth…the site says that most people don’t get beyond level 48. Will you be the one to reach level 55?!?

The words are also constantly evaluated on their difficulty level depending on how many people get the word right or wrong and new words are always being added.

Why

Free Rice also lists many reasons why its encourages the development of vocabulary as part of its mission in its FAQ section of its website. They include:

  • Formulate your ideas better
  • Write better papers, emails and business letters
  • Speak more precisely and persuasively
  • Comprehend more of what you read
  • Read faster because you comprehend better
  • Get better grades in high school, college and graduate school
  • Score higher on tests like the SAT, GRE, LSAT and GMAT
  • Perform better at job interviews and conferences
  • Sell yourself, your services, and your products better
  • Be more effective and successful at your job

Who Finances The Donation?

According to the site, the site’s advertisers are the ones who actually pay for the rice to be donated. And, the site itself does not run a profit. Thus, you play, advertisers pay to be listed on the site, that money funds the rice donation.

Distribution

The United Nations World Food Program (WFP) distributes the rice. The WFP works with over 1,000 organizations in over 75 countries, making it the world’s largest food aid agency. When possible, WFP buys the food through the local growers and economy.

Results

From its start on October 7, 2007 to April 27, 2008, the total number of rice grains donated = 29,724,130,370! For a break down of results, click here.

More

To learn more about hunger, visit Poverty.com, an interactive site that teaches about hunger and poverty, and even tracks how many hunger deaths occur per hour through a moving, interactive map…

Other Helpful Sites include:

Entry filed under: Blog Talk, Case Studies and New Orgs/Campaigns, Experience This?, Social Marketing, Useful Tools. Tags: , , , , , , , , , , , , , , , , , .

Nominated Neighbor: Beth Dunn – social media enthusiast, non-profit practioner, and sock-knitter expert Defining Health 2.0

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Meet Alexandra Rampy, aka SocialButterfly

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