Archive for April, 2008

Get to Know Your Neighbor: Beth Kanter

Continuing my weekly “Blogger Neighborhood Series” and in honor of the great Mr. Rogers, who called us to “Get to know our neighbor,” Beth Kanter over at Beth’s Blog is the second neighbor featured in this series.

Blog Name: Beth’s Blog

Blog Topics: How nonprofits can use social media

About the Author:

Beth Kanter is a trainer, blogger, and consultant to nonprofits and individuals in effective use of social media. Her expertise is how to use new web tools (blogging, tagging, wikis, photo sharing, video blogging, screencasting, social networking sites, and virtual worlds, etc) to support nonprofits. She has worked on projects that include: training, curriculum development, research and evaluation. She is an experienced coach to “digital immigrants” in the personal mastery of these tools. She is a professional blogger and writes about the use of social media tools in the nonprofit sector for social change. (Borrowed from Kanter’s blog. For more information, click here.)

If you could live on any street, what would that street be named and why?

Learning and Reflection Street – it would be a street where you can take time to learn and reflect any what you curious about

Who would be your dream real-life neighbor?

Someone who understood reciprocity and wasn’t intrusive

Why do you blog?
I started blogging because I am a trainer and writer and wanted a place to write, so I could remember or figure out how to use technology tools. My blog is my journal – I’ve always kept a journal – but the difference is that everyone reads it.

What inspires you to blog?

When I’m trying to learn something new.

If you customized your own license plate, what would it say and why?

I don’t think I’d want to customized license plate ….

What’s your favorite blog post and why?

A colleague asked for advice. I wanted to get other people to participate, but it was sensitive so I created a simulation – a funny one.

See the link below to see how Beth combined creativty and humor to ask a very important question about how to react to potential online criticism towards your non-profit, company or organization. —> http://beth.typepad.com/beths_blog/2008/02/transparency-so.html

What’s currently your favorite social media application our blogger community should utilize more?

That’s hard. But I’ve been enjoying Twitter of late. (You can follow Beth on Twitter @kanter)

Now, here’s a question for YOU: How has Beth Kanter’s work influenced you or your community?

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This continuous weekly series highlights different blogs and their respective bloggers in the blogosphere neighborhood. Following the great Mr. Rogers, who tells us to ‘Get to know your neighbor,’ this series introduces us to our blogger neighbors, making for a more unified, collaborative voice for the social sector. Like to nominate someone or be featured yourself? Contact me @ socialbutterfly4change@gmail.com.

April 17, 2008 at 2:34 am 4 comments

Is everything marketing?

The other day I was having a conversation and someone made the remark that “Some people think everything is marketing!” This, as usual, got my brain thinking…..is everything marketing?

Backing up, you have to have a clear understanding of what marketing is and what marketing is not to make such a judgment. The American Marketing Association defines marketing as:

“Marketing is an organizational function and a set of process for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.”

Now, let’s say you get that definition…and lets even go as far to say that you have some marketing experience and academic marketing background…is everything marketing?

What if you have none of these…what’s your perspective? What’s your view on marketing then and – is everything marketing?

I ask this question because of one observation I made the other day getting off the metro…

A homeless man stood need the escalator and asked for a quarter. Walking further along, I saw a homeless man sitting, with his cup on the sidewalk as he read a book. And it occurred to me, that the man by the escalator who asked for a quarter is smart – in a marketing way. But, I don’t think many people other metro goers would pick up on this…but this is why I found this man marketing-smart:

  1. Place: He picked a prime location, where people are coming and going, so there is higher traffic and a greater chance that someone would give money
  2. Price: He asked for a specific amount. If someone asks for money, nothing new. But, this was the first time I had heard a man ask for a specific amount, and I wondered if this saw a better return, a strategy so to speak that he had learned from experience.

So, I ask you…is this marketing? I would say yes. Is everything marketing?

From my perspective, because I’m so entrenched in my marketing world, I might say yes (though realistically and in academia, it is a big, no.) But, I would say that everything might be considered…strategic communication. My undergrad major is strategic communications. I think this might be a better way to approach the question…is everything marketing? No, but everything involves strategy.

This question is similar to other statements like…everyone is selling something or everything comes down to sales. I bet some of our corporate friends and corporate agencies would sure feel like its that way! In regards to how the infamous ‘Double-Ds,’ data and dollars, seem to drive many organizations.

(as a disclaimer, I know the dangers of using absolutes like everything, never, always…but I wanted to use it for dramatic purposes….perhaps dare I say, to be strategic?)

What do you think?? Is everything marketing?


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April 16, 2008 at 1:03 am 10 comments

(Ad Council and IAA) Survey Says: More Social Marketing!

At this past week’s International Advertising Association’s World Congress in Washington D.C, the Ad Council and IAA revealed results from the Ad Council IAA Member Survey on Social Advertising Programs. For all social marketers out there, the results are on our side.

Among the Key Findings, the following figures were given in support of social marketing:

  • 57% of respondents felt their country should implement MORE social marketing campaigns than it currently has.
  • 61% said their country NEEDS HELP developing social marketing campaigns.
  • 90% of respondents expressed interest in sharing and learning MORE about research and creative materials for social marketing campaigns in other countries.

As I was in attendance during this conference, you can imagine how STOKED I was about this. I had to pinch myself. Here I was at the IAA World Congress, and did I hear right:  We are talking about social marketing. The real social marketing. Not social media. I could barely contain myself. Then, it happens again, and then again. And then I realize, the IAA is trying to educate and send a message to the ad community: invest in social marketing!

But where were we social marketers? our experts in the field? our voice? Absent. Here was a chance to share our passion, knowledge, excitement and message with the very industry that we can work with….and we weren’t there. So, here is my message for this post. Social marketing is great and wonderful. But we can’t stay in our bubble. We’ve reached out to the non-profit community, but all advertisers aren’t bad. There are big movers and shakers who want to do good and see the value in doing goog. We need to integrate ourselves with them….not be divisive.

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These results were shared with the Advertising industry during the IAA presentation for the 1st Social Responsibility advertising awards. These awards were presented with cooperation between IAA and ACT Responsible. The Grand Prix winner was “Signature” for Amnesty International by TBWA/Paris. To see the rest of the recipients, go here.

(This was a web-based survey through Zoomerang among IAA members from December 13, 2007 to February 11, 2008. 204 completed surveys were received from member respondents in six continents. Respondents included respondents from advertisers, ad agencies, media outlets, research companies, trade associations and universities.)

April 11, 2008 at 8:34 pm Leave a comment

Welcome to the Neighborhood!

As a part of my blog, I am launching a “Blogger Neighborhood Series.”This continuous weekly series highlights different blogs and their respective bloggers in the blogosphere neighborhood. Following the great Mr. Rogers, who tells us to ‘Get to know your neighbor,’ this series introduces us to our blogger neighbors, making for a more unified, collaborative voice for the social sector. Each week a different blog/blogger will be featured. We begin with our friends over at Osocio, with its founder Marc.

Blog Name: Osocio
Blog Topics: Social Advertising and non-profit campaigns from around the globe.
About the Author: Osocio is made by nine professionals, all working in the advertising and marketing industry. The people behind Osocio are not important, it’s all about the work that is shown
If you could live on any street, what would that street be named? Howtogetoutofherelane =)
Who would be your dream real-life neighbor? I would live between Lance Armstrong for a daily cycle ride and Nick Cave for daily inspiration and for borrowing his suit now and then. 🙂
Why do you blog? It all started as a personal collection, from founder Marc, that highlights the social advertising arena. The blog form was just a coincidence. It could be any form and depends on how you define a blog and a website. Osocio is a showcase which encourages comments and interaction.
What inspires you to blog? My own curiosity. And my way to fight against indifference.
If you customized your own license plate, what would it say and why?
I hate driving.
What’s currently your favorite social media application our blogger community should utilize more? Twitter. You can follow Osocio at @osocio.
What’s your favorite blog post and why?
As a libra it’s hard to choose, so I take three:
I was totally surprised by the perfect use of the media in this one. It was one of the first ever posted on Houtlust, the preamble of Osocio, and is written in Dutch. The artwork shows a dessident from Belarus. The mouth covered with tape explains all.
I’m used to all kind of shock-advertising, but this one from Brazil is one of the few which makes me really cry, especially the last mentioned video.

A real eye opener. It’s about an autistic women, and we can learn from her that there are many ways to communicate.

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As a huge fan of social advertising myself, here is one of my favorites in terms of how its powerful message combines with the video’s images. Titled: Stop the Bullet.

Come back every Thursday to see whose been nominated as the next Blogger Neighbor you need to know 😉
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As a fan of social advertising, here is one of my favorites in how the message and video combine to share a powerful message. Titled: Stop the Bullet.

April 10, 2008 at 3:51 am 2 comments

Creative, Relevant, Modern, Insightful, Targeted Ads from…the Library of Congress?!?

Yes, it’s true.

If you are a resident of the Washington D.C. area and frequent the GalleryPlace-Chinatown Metro stop, you can’t help but notice the new ads for the Library of Congress…at every turn, corner and wall.

According to the Library of Congress blog, the ads support the new Library of Congress Experience, opening April 12 by purchasing ads through private funding and placing the ads in the DC Metro System:

“We know that once people are in DC and they learn about what we’re all about, they are much more prone to visit,” excerpt from the Library of Congress blog.

The ads illustrate what the library offers ‘At Your fingertips‘ through four distinct ads, each featuring one of four historically famous people who represent a common good. ‘Imagination‘ for Thomas Jefferson, ‘Integrity‘ for Abraham Lincoln, ‘Fame‘ for Marilyn Monroe and ‘Courage‘ for Jackie Robinson. The tagline featured on each advertisement is ‘Explore. Discover. Be Inspired.” And inspired we are! The Washington Post also recently featured the campaign as a larger story found here

Images from Washington Post.com


April 7, 2008 at 11:25 pm 3 comments

Catch the Wave with MLK, Jr.

What wave you may ask? The wave of effective positive change in yourself and in your community. At the Next Wave Take Action Summit 2008, the leaders of the future gathered and shared King’s inspiration with their visions for the next big wave of change.

Participants in this interactive 3-day program to learn how to create, develop and spread this ‘wave’ for social change. Speakers shared insights, knowledge and resources about copyright, trademark, gaining nonprofit status, business development, financial integrity, marketing, social marketing and fund raising.  The main message: Before you can motivate/inspire/encourage/support others….you have to know who you are, where you’re are going, your strengths, weaknesses, etc.

As organizer Tambra Stevenson might say, “You’ve got to lead your own ship before you can have effective leadership with others.”

The social entrepreneurs who attended this past weekend’s summit are steering their own ship and others, addressing such social causes as:

– Eco-enterprise
– Youth literacy
– Financial literacy
– Health awareness
– Political engagement
– Poverty and welfare
– Health and Wellness
– and more!

Yours truly also spoke about the exciting field of social marketing and social marketing’s role in the growing field of social enterprise. Other summit speakers represented a kaleidoscope of organizations including: ASHOKA Foundation, IQ Solutions, OhMyGov!, GreenDMV, William James Foundation, First Environment, Chance Academy, D.C. Mayor’s Office on Community Affairs, Upgrade America, IBM, U.S. Patent and Trademark Office, U.S. Copyright Office, Nonprofit Roundtable, D.C. Office of Partnerships and Grants Development, Main Streets Anacostia, Creative Cause, DNC Women’s Leadership Forum.

In the future, the Next Wave Take Action committee plans on hosting an event to commemorate Robert Kennedy’s assassination. See you there!

April 6, 2008 at 10:33 pm 1 comment

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Meet Alexandra Rampy, aka SocialButterfly

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