An Afternoon Conversation Calls Me Back

July 1, 2008 at 2:39 am 3 comments

I’m starting another series. Apparently, I like series. But I think readers do to, because it helps you know what kind of content to predict. Or, so Seth Godin tells us.

Today, I was fortunate enough to connect with one of SocialButterfly’s consistent readers at the Ad Council. I want to thank him through this blog as the conversation inspired me to start this new series: Social Marketing Classic Campaigns.

campaign

A month now into my ‘official’ new full-time role at work, I have slightly gotten a bit side-tracked in my enthusiasm for social media, that the true ‘social marketing’ aspect of my blog has been lacking. Thus, to complement the Social Media Highlight series I have, I’m starting this new one.

This afternoon’s conversation reminded me of what I think would be a DREAM job –> having the ability to brand social marketing, to further the field, to expand its practices and applications, to share its tool belt with those across industries and across nations, and to inspire more SocialButterflies…so to speak. =) But this can’t be accomplished alone, and we all play our part.

Thus, stay tuned as every other week I am going to showcase a classic social marketing campaign, and highlight movements in the field. Through this, I hope to elaborate on social marketing’s theory using real-world examples. As, I also realized this afternoon, that I’ve been focusing a lot on the promotional efforts of social marketing, which is a trend of the field and not just myself. Thus, I hope to highlight some really great campaigns.

It might be a small step towards the dream, but small steps can end up coving a large distance! If you have some ideas on some you’d like to see featured, feel free to post a note. Until then, social marketers unite!


Bookmark and Share

Entry filed under: Blog Talk, Case Studies and New Orgs/Campaigns, Social Marketing, SocialButterfly. Tags: , , , , , , , , , , , , , , , , , .

What’s Your Social Media Ritual? Sharing My Own 15-Steps My 4th of July Surprise

3 Comments Add your own

  • 1. James Walker  |  July 1, 2008 at 3:07 am

    Awesome idea for a series! I look forward to what is to come!

    Reply
  • 2. Vanessa  |  July 1, 2008 at 3:45 am

    Can’t wait to see the series! Might give someone ideas, taking old ideas and making them new again.

    Reply
  • 3. HeyStephanie  |  July 6, 2008 at 3:01 am

    I love series! I can’t wait to see what you’ll have in store for us.

    Cheers,
    Stephanie
    http://heystephanie.com

    Reply

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Trackback this post  |  Subscribe to the comments via RSS Feed


Meet Alexandra Rampy, aka SocialButterfly

I am a social marketing believer, blogger, practitioner, researcher and enthusiast. This site highlights the growing movement of social marketing. Learn more about social marketing and how to be your own socialbutterfly--> here.

View Alexandra Rampy's profile on LinkedIn

Fly With Us

Email: socialbutterfly4change@gmail.com
E-Newsletter: Sign-Up Here to be a SocialButterfly
Twitter: @socialbttrfly
friendfeed: SocialButterfly
del.icio.us: socialbutterfly4change
digg: Socialbttrfly
StumbleUpon: Socialbttrfly
Linkedin Profile
BlogHer: SocialBttrfly
BlogCatalog: SocialButterfly

Bookmark and Share

Feeds

Kudos

Featured in Alltop
Chris Brogan says I'm a Rockstar!

Recent Posts

Categories

Features

Blogger Neighborhood Badge
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Unported License.
If you have questions, comments or concerns, email me at socialbutterfly4change@gmail.com.


Site Meter