How One Non-Profit Re-defines the Art of Story-Telling

July 7, 2008 at 11:25 pm 1 comment

Eglantyne Jebb

Eglantyne Jebb

Have you ever heard of Eglantyne Jebb?

Yea, me either. Until my friend Marc over at Osocio emailed me about a new stunning campaign: Lessons in Leadership. Made by the non-profit organization Save the Children for our Australian friends, the campaign highlights the story of Eglantyne Jebb, her mission and her legacy citing:

“A women born over a century ago, that you’ve probably never heard of, and whose achievements you will never forget.”

In brief, Eglantyne Jebb wrote the book Cambridge, a Study in Social Questions in 1906 based on her research and experiences. The book was well before its times and reflects many modern social marketing themes. Jebb went on to found the International Save the Children Union in 1919 and became a leading proponent for children’s rights.

A major cornerstone of Jebb’s work was her insistence of a planned, research-based approach to social welfare, war relief efforts and primarily children’s rights. She drafted the main declarations necessary for the international community to put priority on children’s rights. Later, these declarations and the Children’s Charter Jebb drafted became known as the Declaration of the Rights of the Child and was adopted years later by the League of Nations.

This interactive story takes you on a journey through 12 lessons in leadership, while also sharing with you the story of Eglantyne and how one individual can make a difference. I could describe more of the story, but the video does a much better job. Enjoy!


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Entry filed under: Case Studies and New Orgs/Campaigns, Social Marketing. Tags: , , , , , , , , , , , , , , .

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Meet Alexandra Rampy, aka SocialButterfly

I am a social marketing believer, blogger, practitioner, researcher and enthusiast. This site highlights the growing movement of social marketing. Learn more about social marketing and how to be your own socialbutterfly--> here.

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