Good or Bad: NY Times and LinkedIn?

July 22, 2008 at 4:31 am 4 comments

Read, Write, Web announced that the NY Times is announcing a content partnership with Linkedin that allows:

LinkedIn users to be shown personalized news targeting their industry verticals on the Business and Technology sections of, where users will then be prompted to share those stories will professional associates.

I agree with RWW that this move is inspiring…especially to us social media marketing types. However, pausing in the excitement to reflect, I am reminded again of my recent trip to the Newseum.

Does providing the public with the information they WANT….take away from providing news the public NEEDS, whether we know we need it or not. As an extreme example, what if all I want to read about are the latest and greatest events in Hollywood. Not to knock Hollywood, but isn’t it important that we also try to reach these individuals with messages about public health, the environment and world events?

Pausing in the grandeur social media environment: are we on the verge of OVER-segmenting our audiences?

With journalistic big dawgs, like the NY Times, takes this step: is there greater good? or is it dangerous?

I understand journalism organizations, especially newspapers, are trying to find a working online model, or any working business model for that matter, but…is this idea of giving people what they want…dangerous?

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4 Comments Add your own

  • 1. Nedra  |  July 22, 2008 at 5:48 am

    I think it depends on how many different sources of news people are using. I know I read many different news aggregators, each with a different focus on my various interests. News from LinkedIn makes sense to have a business focus, because that’s why people are there. But hopefully most people also look at the national/world headlines somewhere. I like being able to pick and choose my news topics because I have absolutely no interest in sports. Customization to the purpose of the outlet is good. How individuals gather and customize their news for themselves is another issue.

  • 2. spilltojill  |  July 22, 2008 at 1:36 pm

    I find this very interesting – I think this may be a good move – as Linked in is the social network I do take the most seriously!

  • 3. Ernest Richards  |  July 22, 2008 at 1:37 pm

    I think its good. Linkedin is taking off. and were just added to the Top 10 employment sites list.

    Updated top 10 list here:

  • 4. socialbutterfly4change  |  July 22, 2008 at 2:23 pm

    @Ernest Richards

    Thanks for that link! I found a couple new ones to check into: i.e. Coolworks.


    I would def. agree with LinkedIn being the social network I take the most seriously. But, it’s also the one with the most utility for me right now.


    My social media heart is very excited about the move. My journailsm heart just hopes it increases the value of journalism rather than decrease. As more and more we can cut and dice the information we want, it’s nice, but just makes my journalism heart a little nervous. Sounds like you look for quality info. over just any info…I def. agree with that strategy. But, is this something everyone does? I hope so. Maybe there could be a social marketing campaign to influence the way we consume information/news =)


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Meet Alexandra Rampy, aka SocialButterfly

I am a social marketing believer, blogger, practitioner, researcher and enthusiast. This site highlights the growing movement of social marketing. Learn more about social marketing and how to be your own socialbutterfly--> here.

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