The Bookshelf: 15 Essential Social Marketing Feeds

July 24, 2008 at 4:49 am 10 comments

Going off of Ogilvy PR’s “Essential 15 Pack” of RSS feeds to follow, I’ve developed the “Essential 15 Feeds for Social Marketers.” To follow the feed, just click on the name and the link. Enjoy!


  1. Spare Change, authored by social marketing expert Nedra Weinreich (Link corrected*)
  2. On Social Marketing and Social Change, authored by social marketing thought leader Craig Lefebrve
  3. Public Sector Marketing 2.0, authored by Canada’s up and coming social marketing and social media marketing professional Mike Kujawski
  4. Osocio, the number one spot for all things social advertising and social change relataed
  5. Beth’s Blog, authored by nonprofit tech guru Beth Kanter
  6. Health Marketing Musings, authored by CDC’s National Center for Health Marketing Director Jay Bernhardt
  7. Have Fun * Do Good authored by Britt Bravo, informing you on all nonprofit related news items
  8. Ogilvy’s 360 Digital Influence Blog covers social marketing topics occasionally.
  9. Social Marketing Blog, a newly discovered blog just started this month by a man named Jack. So far, there is only one post, but if the rest of his posts are anything like his first, then the social marketing field is in good shape. Welcome Jack!
  10. Getting Attention blog, authored by Nancy E. Schwartz offers insights and tips on nonprofits communications and programs.
  11. Subject to Change, authored by Vanessa Mason, a young and up-and-coming social marketer currently doing AIDS relief work in Mozambique.
  12. Socialbutterfly, authored by yours truly, and highlights the movement of social marketing as well as related social media stories.
  13. What Do You Stand For? authored by Cone Communications Inc. Though this blog is linked to a cause marketing firm, the blog covers a range of social marketing related topics, offering fresh insights and useful resources.
  14. Getting to the Point, authored by Katya Andresen, talks about all-things nonprofit marketing and what she deems in her book – ‘Robin Hood Marketing.’
  15. Pulse and Signal, authored by Andre Blackman, who writes about the intersection between health and technology. is another one stop shop for all you need to know regarding the health 2.0 developments.
  16. YOU. That’s right. Your blog, whether current or in the works, can become the essential blog. In the arena of social marketing, we NEED more voices to galvanize the field further. If anyone would like to start a social marketing blog, please feel free to contact me with any questions, brainstorming or for support at The more of us the better. =)

Note: There are many, many more helpful blogs out there that I currently subscribe to, and I wish I could have named them all. Many of the 15 essential also cross boundaries with others fields beyond social marketing, mainly because, there aren’t that many social marketing based voices within the blogosphere.

For more ideas about which blogs to follow, I suggest you check out my links page, the ChangeBloggers wiki, the NonProfit Blog Exchange and the Kivi Leroux Miller’s Carnival for Non-Profit Consultants.

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Entry filed under: Blogging and the Blogosphere, Education and Resources, Social Marketing, Social Media, Useful Tools. Tags: , , , , , , , , , , , , , , .

Good or Bad: NY Times and LinkedIn? Bulletin: Updates in the Social Marketing Field

10 Comments Add your own

  • 1. Vanessa  |  July 24, 2008 at 5:19 am

    Thanks for the link and more great blogs to read! I am always eager to learn more.

  • 2. Nedra  |  July 24, 2008 at 5:50 am

    Great list! Thanks for including me. I know of another social marketer who will be premiering a blog soon. I’ll introduce him around when he’s ready. The more the better!!!

  • 3. Sarah  |  July 24, 2008 at 12:44 pm

    Thanks for this wonderful, well-rounded list! Many I already follow, but it’s nice to have a few new sites to check out. And, thanks for including Cone’s What Do You Stand For? blog in the mix!

  • 4. socialbutterfly4change  |  July 24, 2008 at 1:02 pm

    Thanks guys! I just added another that I meant to include in the list: For social marketers working in the health arena, his blog offers amazing resources and information regarding health and health 2.0 developments.

    @Sarah Thank you, and I just recently discovered Cone’s blog and immediately became a fan! Nice work =)

  • 5. Andre Blackman  |  July 24, 2008 at 3:15 pm

    Thanks for the tip on David Rothman!

  • 6. Nick Campbell  |  July 24, 2008 at 9:15 pm

    You should also take a look at the Influential Marketing Blog by Rohit Bhargava. It’s definitely worth reading.

  • 7. socialbutterfly4change  |  July 24, 2008 at 9:44 pm

    @Nick Thanks Nick! I like Rohit’s blog too. It’s more social media marketing than social marketing focused. Though, an amazing social media marketing blog at that! I only differentiate here, as I know the behavior change based social marketing, is often confused with the latter, social media marketing. Thanks for sharing though as many of SocialButterfly’s readers are into social media marketing as well. =)

    @Andre No prob! When I discovered David Rothman’s blog too…it was a similiar reaction. His blog is very helpful for the health arena!

  • […] good friend Alex recently put together a list of blogs that you should check out if you are interested in the whole marketing for good movement. I’m super humbled that yours […]

  • 9. Beth Kanter  |  July 25, 2008 at 4:01 am

    great list .. thanks for including me..

  • 10. Internet Marketing Guy  |  September 10, 2008 at 3:51 pm

    This is a pretty good list so I stumbled it and mixxed it. Now since you offer, you can visit my blog and maybe add it at #16 if you like it. It is not just about social marketing but I do publish about it from time to time. This week for example, I published a list of do-follow social networks that you might find useful.




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Meet Alexandra Rampy, aka SocialButterfly

I am a social marketing believer, blogger, practitioner, researcher and enthusiast. This site highlights the growing movement of social marketing. Learn more about social marketing and how to be your own socialbutterfly--> here.

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