Join the Pledge for a Humanitarian Lion at Cannes
Awhile back, I wrote about a video that surfaced on YouTbue that was sending a message to Cannes to create a Humanitarian Lion at Cannes. The video has always been featured on my Events page. Now, I am excited to report that the video has turned into an official campaign.
Join us in sending a message to advertisers and clients everywhere: we want to elevate the good and generate a shift in the way we do business and increase our reputation as an industry. I just signed the pledge today, at did the folks over at Osocio.
The Cannes are a worldwide event, so this movement can be a worldwide effort.
Entry filed under: General Events and Happenings, Identity Crisis. Tags: advertising industry, business, Cannes, Cannes Lion, change, good, Humanitarian Lion, movement, Osocio, pledge, Social Marketing.