Technorati releases New Studyrati on the State of the Blogsphere

September 24, 2008 at 1:23 am 2 comments

Geoff Livingston today created a post sharing how the blogosphere is not just for millenials and people aged 30 and under, citing that 50% of bloggers are 35 and over. Today, Technorati introduced it’s 2008 State of the Blogosphere report which support this assessment.

The report is divided into 5-days of coverage.

Technorati has been releasing its annual study that analyzes the current trends and themes of the blogosphere since 2004. The 2008 study is unique in that it marks the first time Technorati surveyed bloggers (1,079 according to TechCrunch) directly about the role blogging plays in their lives, the tools used, time and resources used, and more!

This study is one of various studies that have recently been revealed. Though there are fluctuations in the results, all lean towards the result that blogs are here to stay. Other studies include (as listed on Technorati)

  • comScore MediaMetrix (August 2008)
    • Blogs: 77.7 million unique visitors in the US
    • Facebook: 41.0 million | MySpace 75.1 million
    • Total internet audience 188.9 million
  • eMarketer (May 2008)
    • 94.1 million US blog readers in 2007 (50% of Internet users)
    • 22.6 million US bloggers in 2007 (12%)
  • Universal McCann (March 2008)
    • 184 million WW have started a blog | 26.4 US
    • 346 million WW read blogs | 60.3 US
    • 77% of active Internet users read blogs

The numbers continue to change every day as more blogs are created. This is why I find Day 2’s of Technorati’s results most interesting so far. Day 2 shows statistics about the type of topics bloggesr are blogging about (i.e. 18% are blogging about health topics), their personality and writing styles, the motivations behind blogging, and the impact of blogging.

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Entry filed under: Analytics and Measuring Metrics, Blogging and the Blogosphere, Case Studies and New Orgs/Campaigns, Interesting Articles, Social Media. Tags: , , , , , , , , , , , , .

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2 Comments Add your own

  • 1. authorfriendly  |  September 24, 2008 at 1:50 am

    Was interesting to see, especially that its not all just young kids but lots of us adults as well

    Reply
  • 2. jimsmuse  |  September 24, 2008 at 1:29 pm

    I seldom stop to think about how I fit into this odd “virtual world” that is the blogosphere. Thanks for posting this!

    P.S. Note to self: comment on this blog more often! 🙂

    Reply

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