The Bulletin: Updates in the Social Marketing Field

October 19, 2008 at 8:12 pm 2 comments

New Resources and Communities Abound…

1. Two Social Marketing Blogs join the movement! Mike Newton-Ward, a social marketer based in North Carolina launched Social Marketing Panorama earlier this fall. Bob Marshall also launched USSOCIALMARKETINGPLAN to highlight the need of a larger social marketing movement that attaches itself to a body of professionals in the United States.

2. C-Change, a new peer-reviewed and research-based e-newsletter developed by USAID and AED is now available and…is free! According to the web site, “C-Change works with global, regional and local partners to use communication to change behaviors and social norms, supported by evidence-based strategies, state-of-the-art training and capacity building, and cutting-edge research. The ultimate goal is the improved health and well-being of people in the developing world.” The e-newsletters focus on four main areas:

  • Family Planning and Reproductive Health
  • HIV/AIDS
  • Malaria
  • Communication for Behavior and Social Change

3. GovLoop, the “premiere social network for the government community,” including agencies, contractors and consultants has grown to over 1700 members! I invite you to join me and the main other amazing professionals on this robust community created through NING, especially SB readers who are keen to the government 2.0 movement! For those in DC, join the DC Social Media Club this upcoming week Oct. 22 for a seminar panel on all items Government 2.0, moderated by John Bell of Ogilvy PR.

4. As I’ve shared, the full presentations from all the keynotes during the World Social Marketing Conference are available to view and download. I shared my own recap, as well as a picture recap. Good news is that I wasn’t alone as we had a ‘team’ of bloggers covering the event: Stephen Dann, Craig Lefebvre, Andy Jaeger, and Cheryl Brown.

5. Edelman recently launched their Health Engagement Blog to stress the concept of ‘health engagement.’ The blog corresponds to Edelman’s whitepaper, available for free, called Health Engagement Barometer Study.

6. Mike Kujawski, a social marketer based in Canada, created a Government 2.0 Best Practices Wiki for Canadian, U.S. and International Governments. In its first week of launch, the wiki got over 5000 visitors!

7. The CDC is now offering a web-based course called Social Marketing for Nutrition and Physical Activity. This is good. Though, I still echo Nancy Lee’s call for social marketing curricula integrating into formal education. And more courses would be a great start, but a formal graduate degree in social marketing would be even better.

Photo Credit: Flickr, pbrigitte
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Have social marketing (or social marketing-related) news you’d like to have featured in the Bulletin? Send job posts, new workshops, events, research resources and tools to socialbutterfly@gmail.com with Bulletin in the subject line. =)

Entry filed under: Social Marketing, The Bulletin. Tags: , , , , , , , , , , , , , .

Blog Action Day: What is Public Health? What is Poverty? Work Hard. There’s No If’s, And’s or But’s About It.

2 Comments Add your own

  • 1. Desarae Veit  |  November 4, 2008 at 7:30 pm

    Interesting uses of social media in the non-profit sector. I love all of the wonderful examples, and that you referenced all the sites for searching. Would love to see a follow up article to this about how you think the average social media enthusiast could get involved with these wonderful online philanthropy in a BIG or little way.

    Again awesome post. Thanks for sharing your thoughts.

    Desarae
    http://interactivemedias.blogspot.com

    Reply
  • 2. Social Media for Social Good » The Buzz Bin  |  November 7, 2008 at 4:42 am

    […] whether the organization participates or not, represents the heart of civic-minded social media. True “social” media – built with the right calls to action – can yield measurable results fo…: from cultivated relationships to widespread education, advocacy, volunteerism and donor […]

    Reply

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Meet Alexandra Rampy, aka SocialButterfly

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