Posts filed under ‘Analytics and Measuring Metrics’

Technorati releases New Studyrati on the State of the Blogsphere

Geoff Livingston today created a post sharing how the blogosphere is not just for millenials and people aged 30 and under, citing that 50% of bloggers are 35 and over. Today, Technorati introduced it’s 2008 State of the Blogosphere report which support this assessment.

The report is divided into 5-days of coverage.

Technorati has been releasing its annual study that analyzes the current trends and themes of the blogosphere since 2004. The 2008 study is unique in that it marks the first time Technorati surveyed bloggers (1,079 according to TechCrunch) directly about the role blogging plays in their lives, the tools used, time and resources used, and more!

This study is one of various studies that have recently been revealed. Though there are fluctuations in the results, all lean towards the result that blogs are here to stay. Other studies include (as listed on Technorati)

  • comScore MediaMetrix (August 2008)
    • Blogs: 77.7 million unique visitors in the US
    • Facebook: 41.0 million | MySpace 75.1 million
    • Total internet audience 188.9 million
  • eMarketer (May 2008)
    • 94.1 million US blog readers in 2007 (50% of Internet users)
    • 22.6 million US bloggers in 2007 (12%)
  • Universal McCann (March 2008)
    • 184 million WW have started a blog | 26.4 US
    • 346 million WW read blogs | 60.3 US
    • 77% of active Internet users read blogs

The numbers continue to change every day as more blogs are created. This is why I find Day 2’s of Technorati’s results most interesting so far. Day 2 shows statistics about the type of topics bloggesr are blogging about (i.e. 18% are blogging about health topics), their personality and writing styles, the motivations behind blogging, and the impact of blogging.

Liked what you read? Feel free to share with others: Bookmark and Share

Advertisements

September 24, 2008 at 1:23 am 2 comments

A Little Known Idea for Evaluation: User Interface Test

…does the concept User Interface ring a bell? What a User-Interface test?

As I hinted to in my last post, I think the evaluation step is maybe one of the most important steps a marketing plan can include, yet many lack. Doing evaluation, allows one to:

  • Reflect on the strengths of the campaigns
  • Document the process so there’s no reinventing the wheel for next time
  • Identify areas for improvement
  • Lets you gain and track client feedback
  • Find ‘lessons to learn from’
  • Calculate ROI and compare to previous years/cases

For best evaluation results, one should meet with a team, get outside feedback, talk to the client(s), key associates or other employees who had a hand in the project. Now, it the fun part. I want to introduce to you a great, but commonly unknown tool to add to your evaluation methods: the User Interface Test.

User Interface is a concept that describes how users interact with a website. If you’ve ever had any of the following questions, then conducting a User Interface test might be right up your alley:

  1. What should be on the homepage?
  2. Should the main graphic be video, a slideshow, a moving graphic, etc.?
  3. Where should the ‘search’ button go?
  4. Is our website easy to use?
  5. How functional is our website?
  6. What’s the message our users are getting?
  7. What would make our website easier to use?
  8. When someone first comes to our site, what’s the first thing they see?
  9. What would get users to spend more time on our pages?
  10. Does everything on our site communicate our message?
  11. Does our content engage the reader?
  12. What is someone expecting when they come to our site?
  13. Is the site easy to use?
  14. Is our site customize-able?
  15. Does our site have a professional tone? or an appropriate tone?
  16. Does our site speak relevance to those trafficking the site?
  17. Does the design capture attention?
  18. How do our users interact with our site?

If you find yourselves asking these questions and similar others, then a User Interface test could be right up your alley! To test your User Interface, you can use either quantitative or qualitative approaches. Four qualitative approaches are outlined below.

  1. Time to Task: Tests ability for tester to complete an action to user’s satisfaction in a decent time.
  2. Accuracy: Tests the accuracy of the website and the information found.
  3. Emotional Response: Tests how the testee responds to their overall experience on the site or in conducting their tasks.
  4. Recall/Repetition: Tests ability to recall the process it takes to find desired information. Also looks as how the testee’s ability to recall where he or she is on the website and how he or she arrived there.

To create quantitative results, one can have testee fill out forms measuring various categories on a scale of 1-5 (customization, professionalism or tone, design, organization, usefulness, relevance, and interactivity.)

Hope this little research tidbit, and way of evaluating your website comes in hand. =)

January 17, 2008 at 4:17 am Leave a comment


Meet Alexandra Rampy, aka SocialButterfly

I am a social marketing believer, blogger, practitioner, researcher and enthusiast. This site highlights the growing movement of social marketing. Learn more about social marketing and how to be your own socialbutterfly--> here.

View Alexandra Rampy's profile on LinkedIn

Fly With Us

Email: socialbutterfly4change@gmail.com
E-Newsletter: Sign-Up Here to be a SocialButterfly
Twitter: @socialbttrfly
friendfeed: SocialButterfly
del.icio.us: socialbutterfly4change
digg: Socialbttrfly
StumbleUpon: Socialbttrfly
Linkedin Profile
BlogHer: SocialBttrfly
BlogCatalog: SocialButterfly

Bookmark and Share

Feeds

Kudos

Featured in Alltop
Chris Brogan says I'm a Rockstar!

Recent Posts

Categories

Features

Blogger Neighborhood Badge
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Unported License.
If you have questions, comments or concerns, email me at socialbutterfly4change@gmail.com.


Site Meter