Posts tagged ‘business model’

Social Media & Innovation Combine to Launch 1st Non-Profit Christian Movie Studio Where You Decide

Who’s more influential – Washington D.C. or Hollywood?

Stay with me. Obviously, not all may agree on the content. But, this is worth taking a few minutes to review even if only:

  • You enjoy social media
  • You like learning about new business models
  • You have a heart for nonprofits
  • Want to learn more about the power a community can have
  • You want to know how all the above can combine to create CHANGE

IJNP, In Jesus’ Name Productions, launched last week during the Cannes Film Festival. It’s promotional video is below. It’s a bit long, but fast forward to the last minute, and you can get the *details.*

In sum:

IJNP desires to leverage social networks with the purpose of uniting Christians around the world to have a ‘say’ in the making of film. IJNP offers Christians to have an influential role in determining which movies the studio makes and/or partners with.

  • For $10/month (the price of a movie ticket), members can be a part of ‘participatory film making’ from beginning to end through IJNP’s soon to be launched member social network.
    • At 50k-100k members, movies on par with Hollywood can be made.
    • At a million members, summer blockbusters can be made.
  • IJNP will work with the best Christian filmmakers in the industry and has integrated a Christian Film making Apprentice Program.
  • IJNP’s Advisory Board currently has representatives from Campus Crusade for Christ, Hollywood Connect, Luis Palau Association and Youth For Christ.
  • More details on how a financial gift breaks down, IJNP’s elected advisory board, ‘participatory filmmaking,‘ and learning how to get involved, visit the newly launched website.

First thoughts? And, this is posted in terms of looking at the non-profit business model and the use of social media through social networks.

This should be interesting… =)

 

May 25, 2008 at 6:18 am 1 comment

Social Media & Innovation Combine to Launch 1st Non-Profit Christian Movie Studio Where You Decide

Who’s more influential – Washington D.C. or Hollywood?

Stay with me. Obviously, not all may agree on the content. But, this is worth taking a few minutes to review even if only:

  • You enjoy social media
  • You like learning about new business models
  • You have a heart for nonprofits
  • Want to learn more about the power a community can have
  • You want to know how all the above can combine to create CHANGE

IJNP, In Jesus’ Name Productions, launched last week during the Cannes Film Festival. It’s promotional video is below. It’s a bit long, but fast forward to the last minute, and you can get the *details.*

In sum:

IJNP desires to leverage social networks with the purpose of uniting Christians around the world to have a ‘say’ in the making of film. IJNP offers Christians to have an influential role in determining which movies the studio makes and/or partners with.

  • For $10/month (the price of a movie ticket), members can be a part of ‘participatory film making’ from beginning to end through IJNP’s soon to be launched member social network.
    • At 50k-100k members, movies on par with Hollywood can be made.
    • At a million members, summer blockbusters can be made.
  • IJNP will work with the best Christian filmmakers in the industry and has integrated a Christian Film making Apprentice Program.
  • IJNP’s Advisory Board currently has representatives from Campus Crusade for Christ, Hollywood Connect, Luis Palau Association and Youth For Christ.
  • More details on how a financial gift breaks down, IJNP’s elected advisory board, ‘participatory filmmaking,‘ and learning how to get involved, visit the newly launched website.

First thoughts? And, this is posted in terms of looking at the non-profit business model and the use of social media through social networks.

This should be interesting… =)

 

May 25, 2008 at 6:18 am 1 comment

What’s a Social Marketing Business Model

For an oral history I conducted the other week, I interviewed Bob Bernstein, founder and CEO of Bernstein-Rein Advertising in Kansas City, Missouri. It was a fabulous interview with a very respectable, admirable man whose passionate about advertising. After the interview, he asked me a few questions about what I was studying and my interests. Thus, we got into a conversation on social marketing. He also added that BR has a non-profit department. Then, he followed-up saying:

Now, if you could figure out a way to make that department in an ad agency profitable, now there you have an idea as he explained that though he is happy to lend BR’s services, it all counts towards outputs.

Thus, this brings me to the conversation: Can social marketing campaigns be integrated into a business model that stays in the black? Many of you out there involved with social marketing agencies may have dealt with this issue.

These are some of my ideas, but I’m curious how it really works:
1) Offer services at a discounted rate.
2) Offer normal services, but market your expertise in social marketing to gain the clientel, showing how it would be worth investing in social marketing rather than taking the left-over pro-bonos a traditional agency may offer.
3) Explain to an agency the non-monetary values in investing in social marketing. These include: increased welfare for society, but also for the agency, possible increased recognition. Often times, with non-profit and social marketing campaigns, the agency is given more creative leeway. In addition these types of campaigns are gaining more exposure and have been recognizzed in some of the top advertising awards ceremonies (i.e. the Cannes Lions.)
4) Find funding through a collaborative approach with many groups towards the SM campaign.

Thoughts? Suggestions?

December 14, 2007 at 10:13 am Leave a comment


Meet Alexandra Rampy, aka SocialButterfly

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