Posts tagged ‘cast your vote’

Cast Your Vote 4 the Best Medium: Television or the Internet?

Now before you go….’This is so 90’s’….hang with me here…

At a seminar the other day with a worldwide advertising agency that will remain anonymous, we were discussing the best, most effective ‘medium’ that exists today. According to our executive speaker, he stated it was – the television.

This was much to the surprise of my younger peers, though less experienced yet with high levels of education, believing it is – the internet. Some of you may stop reading here, and think duh! it’s the internet. We had this debate back in the 90s….move on. But, in 2008, is this deduction still premature? I mean, just look at this year’s Superbowl spots: $2.5 million for 30 seconds…and do we see this trend stopping?

History shows that the use and integration of technology follows the bell curve. When television first started, no one wanted to invest in it, thinking the radio was the best medium out there. Thus brings us to our debate: What is today’s best medium to approach audiences?

I am also not the first to bring up this debate. So, in the comments, cast your vote: television or the internet and why?

February 19, 2008 at 2:26 am 3 comments


Meet Alexandra Rampy, aka SocialButterfly

I am a social marketing believer, blogger, practitioner, researcher and enthusiast. This site highlights the growing movement of social marketing. Learn more about social marketing and how to be your own socialbutterfly--> here.

View Alexandra Rampy's profile on LinkedIn

Fly With Us

Email: socialbutterfly4change@gmail.com
E-Newsletter: Sign-Up Here to be a SocialButterfly
Twitter: @socialbttrfly
friendfeed: SocialButterfly
del.icio.us: socialbutterfly4change
digg: Socialbttrfly
StumbleUpon: Socialbttrfly
Linkedin Profile
BlogHer: SocialBttrfly
BlogCatalog: SocialButterfly

Bookmark and Share

Feeds

Kudos

Featured in Alltop
Chris Brogan says I'm a Rockstar!

Categories

Features

Blogger Neighborhood Badge
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Unported License.
If you have questions, comments or concerns, email me at socialbutterfly4change@gmail.com.


Site Meter