Posts tagged ‘good’
Finally…a picture-based recap on the events from the World Social Marketing Conference, which took place in Brighton, England on September 29-30.
NOTE: PDFs and audio of all keynote presentations are available here.
Prof. Alan Andreasen gave a closing and optimistic keynote address about the future of social marketing. –>
This quote was presented by England’s National Social Marketing Centre’s director, Jeff French, who calls all social marketers to unite together and learn from each other in moving the field forward. –>
<– Philip Kotler opened the conference with a keynote about poverty, and how we can apply social marketing to poverty to increase effectiveness and positive change.
Jeff Jordan, M.A., President and Founder of Rescue Social Change, presented his research about Social Branding (which he trademarked), along with 2 case studies about how to use social norming to influence behavior for high-risk adolescents. –>
<– The Purpose Driven Campaign – my master’s thesis that I presented during the poster session! (I also created SocialButterfly, Fly4Change.com pens that were quite popular. =)
Craig Lefebvre, presented an exciting presentation where he “dropped the gauntlet,” and presented the challenge for social marketers to walk the walk, as well as talk the talk when it comes to creating an international social marketing association. Lefebvre announced that he alone has raised a quarter of a million dollars for the project! –>
Other Highlights included:
- NIOSH presented add some ‘flavoring’ to the conference by presenting their case study on a social marketing program to improve the safety of butter flavoring employees.
- Ogilvy PR presented their fascinating Pandemic Flu case study.
- Porter Novelli and CDC presented their case study on HIV testing.
- Nancy Lee outlined 4 examples of how social marketing can offer products and services.
- RT Hon. Alan Milbourne, MP, discussed how the world of social marketing and public policy relate.
- Bob Marshall presented findings from studying the NSMC and from his recent survey about creating a new social marketing association for the States. This is part of an on-going discussion that can be followed here, USSocialMarketingPlan.
- Ronne Ostby-Malling of AED presented her preliminary research about the behavior of online social network behavior among adolescents versus their behavior in real-life.
After some delay, the blogger neighborhood is back. To kick it off, let’s welcome Rosetta Thurman, author of Perspectives from the Pipepile.
I first began following Rosetta about a year ago. One scan through her blog’s homepage, and you will say, “She. is. impressive.” That’s what I did. And so did Avi Kaplan, a Harvard student who emailed me to nominate Rosetta for the Blogger Neighborhood. If you have someone you want to nominate, contact me at email@example.com.
Enjoy reading below and discover why Rosetta is definitely on her way.
Blog Name: Perspectives From the Pipeline, observations on the nonprofit sector from the next generation
Blog Topics: nonprofits and leadership
About the Author: Rosetta Thurman is an emerging nonprofit leader of color sharing career advice, management resources and fresh ideas to inspire others to lead. Rosetta is a writer/consultant/fundraiser and has been quoted in articles about the nonprofit sector in the Washington Post, Nonprofit Quarterly, and the Chronicle of Philanthropy. Rosetta is also an Adjunct Professor teaching nonprofit management and leadership at Trinity University in DC.
If you could live on any street, what would that street be named and why? Renaissance Boulevard. I think we are in a time of great opportunity for young people to renew our responsibility to our communities. It’s a very rich time in our history where we have the chance to lend all of our talent & skills to a movement, any movement that will create change.
Who would be your dream real-life neighbor? Nikki Giovanni, my favorite poet. I think I would be inspired every day just by living next door to a literary genius.
What first prompted you to blog? I felt that my generation’s voice was being ignored in the nonprofit sector, as if our opinions didn’t matter in discussions about the future of this sector that we will inherit. At first, I started Perspectives From the Pipeline as a learning experience for me as a young nonprofit professional to formulate my thoughts about the nonprofit sector.
As a member of the “next generation” of nonprofit leaders, I saw many challenges for our sector as well as many new ideas for solving them. Unfortunately, when people my age speak up, few people listen. I write about nonprofit leadership and organizational issues to help others think more critically about their careers & day to day work. My goal is to bridge the gap between challenges and solutions within the nonprofit sector, especially as they relate to the younger workforce and nonprofit leaders of color.
If you customized your own license plate, what would it say and why? OnMyWay. Because my favorite quote from poet Carl Sandburg illustrates how I live my life. “I’m an idealist. I don’t know where I’m going, but I’m on my way.”
What would you gift to a new neighbor as the perfect welcoming gift? A three-layer red velvet cake.
If you were planning the next block party, what entertainment would you plan? A big concert with Jill Scott and Kanye West. A Soul Train line. All-you-can-eat crabs. And a Taboo marathon.
What’s your favorite blog post and why?
Of mine: because we don’t talk enough about the values that brought us to nonprofit work, Real Talk: Why I Work in the Nonprofit Sector. And from Seth Godin, Because we all need inspiration to make the leap to greatness.
What’s one lesson you’ve learned from blogging? I found that blogging gave me a way to speak to the issues I care about and influence others in the process. On the internet, you can have such a huge reach, and impact on people who may not have given you a second thought otherwise. I learned that people want to hear the truth, and they will support social media and online community if it’s real and authentic.
Past Blogger Neighbors Include:
- Osocio @ Osocio, nominated by SocialButterfly
- Beth Kanter @ Beth’s Blog, nominated by SocialButterfly
- Beth Dunn @ Small Dots, nominated by Beth Kanter
- Len Edgerly @ LenEdgerly.com, nominated by Beth Dunn
- Stacey Monk @ Epic Change, nominated by the Twitter-verse
- Jason Dick @ A Small Change, nominated by Stacey Monk
- Roger Carr @ Everyday Giving, nominated by Jason Dick
- Andre Blackman @ Pulse & Signal, nominated by SocialButterfly
- Laura Stockman @ 25 Days to Make a Difference, nominated by Roger Carr
- Karama Neal @ So What Can I Do?, nominated by the Carnival of Change
- Julie Zauzmer @ 52 Ways to Change the World, nominated by Karama Neal
- Vanessa Mason @ Subject to Change, nominated by SocialButterfly
- Stephanie Gulley @ HeyStephanie.com, nominated by Vanessa Mason
- Aaron Ferster @ EPA’s Greenversations, nominated by SocialButterfly
- Julia Barry @ New Moon Media, nominated by the YPulse Conference
- Rosetta Thurman @ Perspectives from the Pipeline, nominated by Avi Kaplan
This continuous weekly series highlights different blogs and their respective bloggers in the blogosphere neighborhood. Following the great Mr. Rogers, who tells us to ‘Get to know your neighbor,’ this series introduces us to our blogger neighbors, making for a more unified, collaborative voice for the social sector. Like to nominate someone or be featured yourself? Contact me @ firstname.lastname@example.org.
Awhile back, I wrote about a video that surfaced on YouTbue that was sending a message to Cannes to create a Humanitarian Lion at Cannes. The video has always been featured on my Events page. Now, I am excited to report that the video has turned into an official campaign.
Join us in sending a message to advertisers and clients everywhere: we want to elevate the good and generate a shift in the way we do business and increase our reputation as an industry. I just signed the pledge today, at did the folks over at Osocio.
The Cannes are a worldwide event, so this movement can be a worldwide effort.
When I was a kid, playdoh was great. Dancing around in a tutu making cookies was greater. And Lilia Podkopayeva was greatness. Podkopayeva, overlooked by many due to the gold medal win by the Magnificent Seven by the USA, was from Ukraine. And she won the individual Olympic all-around gold in women’s gymnastics at the 1996 Atlanta Olympics. She was my superstar.
As a child, I loved the Olympics, and still do. A hardcore competitive gymnast growing up, I attended the ’96 games (as an observer) where I saw Podkopayeva achieve what I thought was the unreachable and untouchable – greatness. In this case, that meant the gold. Seeing both Podkopayeva and the USA women’s team both capture gold medals, I hoped to follow in their footsteps.
Like any girl after ’96, my dream for Olympic greatness quadrupled, and my love for the sport escalated. I cut out every single news clipping from women’s gymnastics coverage in Atlanta and plastered my room in posters, photos and news clippings. You could say it was a Mag Seven Heaven.
Overlooked by the Mag Seven by many, Podkopayeva was a combination of grace, style, elegance and talent. My favorite coach even nicknamed me “Mini-Lilia” because he thought we looked alike, and had similar talent: grace and style.
However, fast forward 12 years, and I will never receive an Olympic gold medal, but I still reach for my Olympic dream in the horizon – greatness. And so can you.
Every four years, athletes converge together to compete for world titles, Olympic golds, world records and – greatness. But, each of us maintains the home court advantage. We can achieve greatness in our own communities, everyday. Though I’m no longer conditioning, flipping and twisting on the apparatus’, I like to think that I’m still developing my craft – all the while growing in grace and evolving my style.
For what is greatness? As a kid, a gold-medal gymnast defined greatness. For me today, people who live with conviction define greatness. People doing the work that no one else want do = greatness. The single mother working two jobs to give her child a better life, is greatness I only hope I can mimic. As we grow, how we define greatness evolves. Today, my ‘greatness’ role-model is my mom. It’s also my dad. Nedra Weinreich. Andre Blackman. Kivi Leroux Miller. Beth Kanter. Marc @ Osocio. Mike Newton-Ward. Stephen Dann. The Unsung Hero.
See, these are ordinary people, and they are infecting greatness everyday. I only hope that one day I can join their team, and we together, as a team, can achieve greatness. For greatness, just depends on how you define it.
“There are countless ways of attaining greatness, but any road to reaching one’s maximum potential must be built on a bedrock of respect for the individual, a commitment to excellence, and a rejection of mediocrity.”
– Buck Rodgers, American Baseball Player 1938
Everyday, I venture out into my day with a healthy dose of idealism. I like to believe that people are good, and I work to see the good in people, even when most difficult.
This is why I struggled with the Batman movie: The Dark Knight. I love Batman. I grew up watching the tv series with jumping bananas Batman and Robin.
Batman/Bruce Wayne is an ordinary man. The joker is an ordinary man. Two face is an ordinary man. Gordon is an ordinary man. Yet, Gotham is havocked by crime and despair. The movie paints Gotham (as it should according to plot) as a very bleak and dismal city.
I walked away from the movie with a heavy heart, searching for optimism. These weren’t superheroes who ravaged a city and killed for pleasure. Just men. These weren’t superheroes whose hearts were hardened by bitterness, anger and unfair circumstances, but fellow, ordinary, human beings.
Indeed, the Joker, as Batman and Gordon state, got the best of them by showing that even a great man, Gotham’s White Knight, Harvey Dent, can be hardened.
I walked out of the theater finding it hard not to be hardened as well. All the work we do in social marketing, nonprofits, social change…where’s it all going and what’s it doing? What’s the solution? How do we inspire others not to let their hearts become hardened?
Though I left the movie more torn about life’s deeper issues than I have in a long time, I refused to be give in. Instead, I see it as a new challenge to rise above and as a community, address and solve. For Batman was an ordinary man. So was Gordon. and Alfred. and Mother Teresa. Ghandi. Martin Lurther King, Jr.
Perhaps the reality is, is that we ALL have a little Batman inside of us, just waiting to melt the world.
Going off of Ogilvy PR’s “Essential 15 Pack” of RSS feeds to follow, I’ve developed the “Essential 15 Feeds for Social Marketers.” To follow the feed, just click on the name and the link. Enjoy!
- Spare Change, authored by social marketing expert Nedra Weinreich (Link corrected*)
- On Social Marketing and Social Change, authored by social marketing thought leader Craig Lefebrve
- Public Sector Marketing 2.0, authored by Canada’s up and coming social marketing and social media marketing professional Mike Kujawski
- Osocio, the number one spot for all things social advertising and social change relataed
- Beth’s Blog, authored by nonprofit tech guru Beth Kanter
- Health Marketing Musings, authored by CDC’s National Center for Health Marketing Director Jay Bernhardt
- Have Fun * Do Good authored by Britt Bravo, informing you on all nonprofit related news items
- Ogilvy’s 360 Digital Influence Blog covers social marketing topics occasionally.
- Social Marketing Blog, a newly discovered blog just started this month by a man named Jack. So far, there is only one post, but if the rest of his posts are anything like his first, then the social marketing field is in good shape. Welcome Jack!
- Getting Attention blog, authored by Nancy E. Schwartz offers insights and tips on nonprofits communications and programs.
- Subject to Change, authored by Vanessa Mason, a young and up-and-coming social marketer currently doing AIDS relief work in Mozambique.
- Socialbutterfly, authored by yours truly, and highlights the movement of social marketing as well as related social media stories.
- What Do You Stand For? authored by Cone Communications Inc. Though this blog is linked to a cause marketing firm, the blog covers a range of social marketing related topics, offering fresh insights and useful resources.
- Getting to the Point, authored by Katya Andresen, talks about all-things nonprofit marketing and what she deems in her book – ‘Robin Hood Marketing.’
- Pulse and Signal, authored by Andre Blackman, who writes about the intersection between health and technology. DavidRothman.net is another one stop shop for all you need to know regarding the health 2.0 developments.
- YOU. That’s right. Your blog, whether current or in the works, can become the essential blog. In the arena of social marketing, we NEED more voices to galvanize the field further. If anyone would like to start a social marketing blog, please feel free to contact me with any questions, brainstorming or for support at email@example.com. The more of us the better. =)
Note: There are many, many more helpful blogs out there that I currently subscribe to, and I wish I could have named them all. Many of the 15 essential also cross boundaries with others fields beyond social marketing, mainly because, there aren’t that many social marketing based voices within the blogosphere.
For more ideas about which blogs to follow, I suggest you check out my links page, the ChangeBloggers wiki, the NonProfit Blog Exchange and the Kivi Leroux Miller’s Carnival for Non-Profit Consultants.