Creative, Relevant, Modern, Insightful, Targeted Ads from…the Library of Congress?!?

Yes, it’s true.

If you are a resident of the Washington D.C. area and frequent the GalleryPlace-Chinatown Metro stop, you can’t help but notice the new ads for the Library of Congress…at every turn, corner and wall.

According to the Library of Congress blog, the ads support the new Library of Congress Experience, opening April 12 by purchasing ads through private funding and placing the ads in the DC Metro System:

“We know that once people are in DC and they learn about what we’re all about, they are much more prone to visit,” excerpt from the Library of Congress blog.

The ads illustrate what the library offers ‘At Your fingertips‘ through four distinct ads, each featuring one of four historically famous people who represent a common good. ‘Imagination‘ for Thomas Jefferson, ‘Integrity‘ for Abraham Lincoln, ‘Fame‘ for Marilyn Monroe and ‘Courage‘ for Jackie Robinson. The tagline featured on each advertisement is ‘Explore. Discover. Be Inspired.” And inspired we are! The Washington Post also recently featured the campaign as a larger story found here

Images from Washington Post.com