Posts tagged ‘non-profit organization’
The neighborhood is back (after my stint away) with Jason Dick at A Small Change who blogs about the ins and outs of fundraising and more. Jason was nominated by our last addition to the neighborhood: Stacey Monk at Epic Change.
Read below to learn more about Jason, fundraising, and Jason’s message towards what he terms the ‘new philanthropy.’ Enjoy, and stay tuned to see who Jason nominated for next week!
Blog Name: A Small Change – Fundraising Blog
Blog Topics: Online Fundraising, Everyday person philanthropy, general fundraising tips, and corporate philanthropy
About the Author: I have worked in the nonprofit world for the last several years. Currently I’m managing an advancement campaign for a community college but I have also worked in social services and healthcare. I have a passion for seeing small nonprofits raise the funds they need to fulfill their mission.
If you could live on any street, what would that street be named and why?
A Small Change Avenue (because it’d be the same name as my blog and that’d just be neat.)
Who would be your dream real-life neighbor?
My dream real-life neighbor would be living in a luxurious sky scrapper that had all of my friends in it, so I could have everyone I know close by all the time.
If you were in charge of planning the neighborhood’s block party, what entertainment would you plan?
I would probably be a part of the group of people calling and sending invitations. I’ve been fundraising long enough now that I like calling people to get them to come out to my events.
If you customized your own license plate, what would it say and why?
FUND 20 – As a way of saying I want to bring web 2.0 to the fundraising world. My wife would never let me put that on our license plate.
What you gift to a new neighbor as the perfect welcoming gift?
An annual report and a pledge card. No just kidding! Probably flowers or something like that. Everyone likes flowers.
What’s your favorite blog post and why?
My ‘All Donor’s as Major Donors‘ post because it was the culmination of a lot of thinking I’ve done regarding the value of every donor.
Or my ‘A New Kind of Philanthropy‘ post because I believe philanthropy is for everyone, not only those with lots of money.
What’s one lesson you’ve learned from blogging?
There are amazing things happening in philanthropy and we are only at the beginning of seeing what can happen. Through tools like Linkedin and Facebook, we are able to connect to and stay connected to people better than ever before. When the ordinary everyday person realizes that they can change the world and starts to use their network to do so we will see amazing global change.
Past Blogger Neighbors Include:
- Osocio @ Osocio nominated by SocialButterfly
- Beth Kanter @ Beth’s Blog nominated by SocialButterfly
- Beth Dunn @ Small Dots nominated by Beth Kanter
- Len Edgerly @ LenEdgerly.com nominated by Beth Dunn
- Stacey Monk @ Epic Change nominated by the Twitter-verse
- …and now, Jason Dick @ A Small Change, nominated by Stacey Monk
This continuous weekly series highlights different blogs and their respective bloggers in the blogosphere neighborhood. Following the great Mr. Rogers, who tells us to ‘Get to know your neighbor,’ this series introduces us to our blogger neighbors, making for a more unified, collaborative voice for the social sector. Like to nominate someone or be featured yourself? Contact me @ firstname.lastname@example.org.
photo credit: Flickr: Société Royale d’Horticulture
Dream big. When non-profits look at the World of Web 2.0 and begin to learn about all of its possibilities, I think you should dream big. This accomplishes two things:1. Can create excitement and a learning culture when presented to staff. If no ‘expert’ knowledge is really held by any, it can bond staff together in that everyone is experiencing a similar learning curve where all inputs and questions are equal and valuable.
2. Shows that your organization or cause can be limitless and bigger than yourself and your staff. Oftentimes, it brings staff members back to the original purpose of why they are doing what they do by reigniting their passion.
Now, keeping dreaming big in mind, I also empathize with the Non-Profit Tech blogger, Allan Benamer whose post discusses Web 2.0’s barriers to entry in some non-profit worlds. Allan brings up some great points on how a non-profit can approach technology, all technology, and create a culture shift within organizations without the web 2.0 hype.
To share an experience, last summer I was a research consultant for a non-profit organization. This included conducting an e-communications training workshop for all staff, conducting a User-Interface study, gathering relevant case studies, identifying and researching a target audience (Surprise, the millennials), and drafting recommendations for the organizatioan’s e-strategy.
In brief, the whole project was a great success. We purposefully left out a budget section of the recommendations as the chief communications officer and I agreed that a budget section would limit the brainstorming process by placing the focus on what we can and can’t do, rather than bringing the staff together to learn, brainstorm and have fun.
From the experience, the staff as a group, came to the consensus that they were focusing too much on their inputs, than their outputs in all their communications and strategy. It may seem like a simple outcome from the project, but it meant great changes for the organization. It brought everyone back under the original purpose of the organization – to help their clients, show how fun doing good can be and to share that with others. Instead of focusing on text bringing in donations and showing how each dollar would be used (which is important) and looking at what the organization could ‘get’ from their donors….they instead made a change. They started to focus on their outputs and what they are offering as a whole.
Now, the organization is changing for the better by the day. These changes include:
- Updates and additions to their website and e-communications strategy. Some of which include simple presentation changes but others include great uses of Web 2.0.
- A refreshed staff who is renewed by their passion and greater purpose of the organization.
- Increased organization internally.
- More ways for volunteers to get involved.
- Greater participation and interest in events by the millennial audience.
- And more!
All in all, yes, technology is great. Yes, Web 2.0 can be fun and helpful. But also.
Dream big. Remember your purpose. And, focus your energy on your outputs and your inputs will follow. (As a quick analogy, if you focused solely on blog traffic, would you get more traffic? Or, if you focused on offering great content, wouldn’t the traffic follow? Think Field of Dreams.)