Posts tagged ‘SocialButterfly’

SocialButterfly Has Moved!

It’s with pleasure and delight that I am informing all SocialButterfly readers that the blog has moved! No worries, it’s still me. I was using wordpress.com, and I’ve decided to utilize WordPress.org and host the site on BlueHost. I’m hoping that once I catch up my learning curve on the technical side of things, this will allow more interaction and features in the long-run.

  • Thus, please find me here: http://fly4change.com.
  • When linking to SocialButterfly, either now or in the future, please use the link to the new site: http://fly4change.com, and the new site’s permalinks for specific posts.
  • For the new RSS reader link, click here.
  • For those subscribed to SocialButterfly’s e-mail newsletter through Feedburner, no worries. I automatically switched you, so you will continue to receive the new updates.

Thank you for your understanding and patience, as the new site still has some kinks I’m am working on addressing. I welcome any feedback or responses.

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November 21, 2008 at 5:46 am Leave a comment

The Social Marketing Blogosphere Continues to Expand: Welcome Mike Newton-Ward

I am excited to announce the addition of a great social marketing voice to the blogosphere, Mike Newton-Ward at Social Marketing Panorama, where he hopes to offer a 360-view of social marketing.

My first encounter with Mike was when he graciously helped me with my graduate project this past Spring. Though we’ve only ‘met’ through phone, email and now blogging, he is a very knowledge, helpful and passionate voice for the social marketing field.

Mike outlines a few reasons why he entered the blogosphere:

  • Exchange ideas about social marketing
  • Extend the discussions from Georgetown’s social marketing list serv
  • Create community
  • Share resources, as well as his personal observations in the field

Mike’s addition to the blogosphere is a special treat for all of us as he invites us to:

to observe the world around you, listen to what people are saying, reflect on your experiences, and share them.”

Social marketing’s presence in the blogosphere continues to expand and gain traction. Join the metamorphosis. Come fly with us in this growing movement called social marketing.

For more social marketing-related blogs, my links page offers many more resources and listings!

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September 24, 2008 at 11:38 pm 2 comments

Britt Bravo and SocialButterfly Unite Changeblogger Community

In late May, Britt Bravo at Have Fun * Do Good recruited her readers to create a list of Changebloggers – members of the blogging community who:

“…use their blog, podcast or vlog to raise awareness, build community, and/or facilitate readers, listeners, and viewers taking action to make the world better.”

On her blog, Britt developed a working list of 40+ Changebloggers, events and other online lists. Then a facebook group was created. Now, we are organizing our list further. I have created a Changeblogger Wiki that is being used to gather blogs and their author’s names, Twitter contact names, locations, create a shared list of Changeblogger meetups and events while also being a live idea-swapping forum.

The first idea pitched is develop a changeblogger logo. Thus, we are launching a Changeblogger logo contest! Check out the wiki for more details.

Currently, Britt is planning a Changeblogger meetup to correspond with the BlogHer conference in San Fransisco. At that conference, Britt is facilitating the Birds of a Feather session for Green, Social Change & NPO/NGO bloggers, Friday, July 18th from 10:30-11:45 AM. And, I plan to add a Changeblogger meetup to correspond with BlogHer’s Reach Out Tour in Washington D.C later this year in October.

So join the wiki and stay tuned for more ways to take online communications –> offline.


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July 9, 2008 at 4:41 am 2 comments

My 4th of July Surprise

I apologize for being very MIA the past few days…it’s not like me. But, I had one of those once-in-a-lifetime moments happen over the holiday weekend:

I GOT ENGAGED!

Yes, this bog is about social marketing. Yes, it’s also about social media. But, for this small 300-word post, I’m going to share a BIG slice of my life with you. My favorite holiday is the 4th of July, and I just moved to Washington D.C. in January. My parents are my best friends and my boyfriend (now fiance) is the love of my life.

Jack Vettriano

Thus, the rents planned a 4th of July trip to D.C. for their first-ever visit to where I now call home. Little did I know that my now-fiance was plotting the whole time to pop the big question. A dinner cruise, a fancy red dress, the song ‘Lady in Red,’ (played by Dennis the piano player who learned the song just for this occassion), dancing and fireworks later….I was engaged. and it was all a surprise.

Life. Is. Great. =)


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July 7, 2008 at 12:42 am 12 comments

An Afternoon Conversation Calls Me Back

I’m starting another series. Apparently, I like series. But I think readers do to, because it helps you know what kind of content to predict. Or, so Seth Godin tells us.

Today, I was fortunate enough to connect with one of SocialButterfly’s consistent readers at the Ad Council. I want to thank him through this blog as the conversation inspired me to start this new series: Social Marketing Classic Campaigns.

campaign

A month now into my ‘official’ new full-time role at work, I have slightly gotten a bit side-tracked in my enthusiasm for social media, that the true ‘social marketing’ aspect of my blog has been lacking. Thus, to complement the Social Media Highlight series I have, I’m starting this new one.

This afternoon’s conversation reminded me of what I think would be a DREAM job –> having the ability to brand social marketing, to further the field, to expand its practices and applications, to share its tool belt with those across industries and across nations, and to inspire more SocialButterflies…so to speak. =) But this can’t be accomplished alone, and we all play our part.

Thus, stay tuned as every other week I am going to showcase a classic social marketing campaign, and highlight movements in the field. Through this, I hope to elaborate on social marketing’s theory using real-world examples. As, I also realized this afternoon, that I’ve been focusing a lot on the promotional efforts of social marketing, which is a trend of the field and not just myself. Thus, I hope to highlight some really great campaigns.

It might be a small step towards the dream, but small steps can end up coving a large distance! If you have some ideas on some you’d like to see featured, feel free to post a note. Until then, social marketers unite!


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July 1, 2008 at 2:39 am 3 comments

Debate Continues: Does anonymity hurt social media success?

As mentioned in my previous post, I read an interesting article by Dan Tynan titled: For Change, Use a Wiki. This particular article grabbed my attention not because of its discussion about wikis, but because of two other main points Tynan makes:

  1. Collaborative web sites are becoming tools for social change…driving collective work into collective action.
  2. The other reason this article grabbed my attention was because it brought up the issue of anonymity when dealing with collective action and social change by asking the question:

Does anonymity injure a social media initiative’s success?

Tynan not only talks about wikis potential good for social change, but also warns that this collective action can too easily mean collective anonymity.

With collective anonymity, it is harder to identify who is doing what and why. It is like an added shield of protection in someways in that with anonymity, accountability is lacking. This is especially dangerous when it comes to collective think.

Now, you’re probably thinking, “Miss SocialButterfly, you are anonymous.” I am already ahead of you. I am open to disclosing who I am. If someone contacts me or asks me, and there is professional relationship-building occurring, then I will openly share who I am, what I am doing and why. Plus, I am an individual.

Thus, onto this question at hand. The article continues acknowledging that there will always be ill-intentioned individuals and groups out in existence and is optimistic that the good, the changebloggers and agents for good, will outnumber the bad.

Tynan gave two credentials for how to separate the pack for well-intentioned and ill-intentioned motives. The good will not be anonymous because A) They care about their online reputations and B) Want to collaborate for social change.

In conclusion, Tynan quotes quotes Andrew Hopping, Community Liaison for NASA’s CoLab wiki who shared:

“As with any technology, there are benevolent uses and malevolent ones. In any community I’m part of there’s little patience for people who want to stay anonymous. Our goal is to create a vibrant, transparent, and effective federal agency. To cause any form of social change, it starts with and ends with people you trust. Anonymity doesn’t lend itself to that at all.”

Where do you stand? Can social change be accomplished despite anonymity?

May 31, 2008 at 5:29 am Leave a comment

Quick FYI

For those I haven’t responded to as of late, no worries. SocialButterfly is still still alive and fluttering about!

However, for now, I am vacationing and graduating from grad school and will be unable to post until Monday the 18th.

After a busy time this semester…

  • Living in Washington DC
  • Working Full-Time in Washington DC
  • Commuting 2 hours a day
  • Conducting my thesis research
  • Writing a Thesis
  • Job Searching and…
  • making the official decision to move permanently to the DC area…
  • ALL IN FOUR MONTHS!

I need a much-needed vacation. =) So, I am traveling to California for the first time and exploring the coastline in our rented convertible, taking in the fresh breeze…before I jump back into the full swing of the real world.

Thanks for staying posted and for all your inquiries. Upon my return, I hope to make SocialButterfly even better than ever…hope you stay posted to continue flying with all of us fellow social marketers!

Best,

SocialButterfly

May 11, 2008 at 6:52 am Leave a comment

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Meet Alexandra Rampy, aka SocialButterfly

I am a social marketing believer, blogger, practitioner, researcher and enthusiast. This site highlights the growing movement of social marketing. Learn more about social marketing and how to be your own socialbutterfly--> here.

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