About

This site is to highlight the growing movement of social marketing.

What is social marketing?

The answer to this question could depend on who you ask. But in brief, the term was first coined in 1969 by researchers Gerald Zaltman and Philip Kotler who defined social marketing as a way to achieve social objectives by applying marketing practice (product, place, promotion and price). Social marketing is not merely communication or education, but is about creating positive behavior and attitude changes as a means to increasing social well-being. The practice is rooted in public health communications but is expanding into the realms of civil rights, environmental, social and international issues. Today, because applications and uses of social marketing are growing, it has an evolving definition.

Who is a social marketer?

My answer, anyone can be.

The objectives for this site include:

1. Showcase how two separate concepts can come together powerfully – social marketing and Web 2.0 (now Web 3.0).
2. Inspire the use of social marketing by discussing current trends and being a learning resource center to cultivate more socialbutterflies.
3. As a resource for social marketing networks and practitioners to learn, grow and fly.

(This text and site is under copyright and requires the author’s permission to use. Feel free to contact her at socialbutterfly4change@gmail.com.)

This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 Unported License.