This site is to highlight the growing movement of social marketing.

What is social marketing?

The answer to this question could depend on who you ask. But in brief, the term was first coined in 1969 by researchers Gerald Zaltman and Philip Kotler who defined social marketing as a way to achieve social objectives by applying marketing practice (product, place, promotion and price). Social marketing is not merely communication or education, but is about creating positive behavior and attitude changes as a means to increasing social well-being. The practice is rooted in public health communications but is expanding into the realms of civil rights, environmental, social and international issues. Today, because applications and uses of social marketing are growing, it has an evolving definition.

Who is a social marketer?

My answer, anyone can be.

The objectives for this site include:

  1. Showcase how two separate concepts can come together powerfully – social marketing and Web 2.0 (now Web 3.0).
  2. Inspire the use of social marketing by discussing current trends and being a learning resource center to cultivate more socialbutterflies.
  3. As a resource for social marketing networks and practitioners to learn, grow and fly.

(This text and site is under copyright and requires the author’s permission to use. Feel free to contact her at socialbutterfly4change@gmail.com.)

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6 Comments Add your own

  • 1. Mike Kujawski  |  January 8, 2008 at 4:58 pm

    This is great stuff, I’ve added you to my blogroll. I don’t know if you’ve been following the discussion on the Social Marketing ListServ concerning the confusion of the two concepts. I will be running a workshop across Canada this year with Jim Mintz where we will spend one day talking about Social Marketing and one day about Social Media Marketing. I will be listing your blog in my recommended references section for course participants.

    I noticed you subscribe to my blog as well. If you haven’t already, be sure to update the rss feed since I recently moved my blog to a new domain.



  • 2. Karen Campbell  |  May 28, 2008 at 7:56 pm

    great blog

  • 3. Selin Soyak  |  June 9, 2008 at 5:55 pm

    I am writing my master thesis on this topic, so your site is wonderful to read…….just knowing there is a movement towards this is uplifting. Especially for me who just finished my Marketing MBA! Thank you, I have enjoyed it so far.

  • 4. Hilary  |  July 20, 2008 at 3:35 pm

    I’m collecting Social Marketing websites as I’m interested that efforts are being taken to fight the business world with its own psychological tools. People have been sold on selfish, greedy behaviour in the West for long enough. As someone I read on one of these site wrote, why should the devil have all the best tunes?

  • 5. socialbutterfly4change  |  July 20, 2008 at 3:52 pm

    @Hilary Thanks for the props! Let me know if you need any help in gathering social marketing sties, etc. We need all the social marketers we can to fuel the movement. =)

  • 6. Bloggers Unite for Refugees United « SocialButterfly.  |  November 10, 2008 at 3:19 pm

    […] About […]


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