Posts tagged ‘learning’
World Social Marketing Conference Recap 2: Picture This
Finally…a picture-based recap on the events from the World Social Marketing Conference, which took place in Brighton, England on September 29-30.
NOTE: PDFs and audio of all keynote presentations are available here.
<– Prof. Stephen Dann was the conference’s Twitter King, providing live coverage of the conference through @WSMC08, and #WSMC08.
Prof. Alan Andreasen gave a closing and optimistic keynote address about the future of social marketing. –>
<– Bill Smith, of AED, discusses the journal Social Marketing Quarterly, calling for more concentration towards social marketing products and services.
This quote was presented by England’s National Social Marketing Centre’s director, Jeff French, who calls all social marketers to unite together and learn from each other in moving the field forward. –>
<– Philip Kotler opened the conference with a keynote about poverty, and how we can apply social marketing to poverty to increase effectiveness and positive change.
Jeff Jordan, M.A., President and Founder of Rescue Social Change, presented his research about Social Branding (which he trademarked), along with 2 case studies about how to use social norming to influence behavior for high-risk adolescents. –>
<– The Purpose Driven Campaign – my master’s thesis that I presented during the poster session! (I also created SocialButterfly, Fly4Change.com pens that were quite popular. =)
Craig Lefebvre, presented an exciting presentation where he “dropped the gauntlet,” and presented the challenge for social marketers to walk the walk, as well as talk the talk when it comes to creating an international social marketing association. Lefebvre announced that he alone has raised a quarter of a million dollars for the project! –>
Other Highlights included:
- NIOSH presented add some ‘flavoring’ to the conference by presenting their case study on a social marketing program to improve the safety of butter flavoring employees.
- Ogilvy PR presented their fascinating Pandemic Flu case study.
- Porter Novelli and CDC presented their case study on HIV testing.
- Nancy Lee outlined 4 examples of how social marketing can offer products and services.
- RT Hon. Alan Milbourne, MP, discussed how the world of social marketing and public policy relate.
- Bob Marshall presented findings from studying the NSMC and from his recent survey about creating a new social marketing association for the States. This is part of an on-going discussion that can be followed here, USSocialMarketingPlan.
- Ronne Ostby-Malling of AED presented her preliminary research about the behavior of online social network behavior among adolescents versus their behavior in real-life.
The Changeblogger Meme Continues
After allowing some time for reflection, I want to respond to the Changeblogger Meme that the wonderful Qui Diaz began over at the Buzz Bin.
Qui, while highlighting the changeblogger movement, also created mapped out a great way to further spread the word, while also allowing us to learn more about each other and what motivates us in our work. She asks us three important questions. Thus, these questions not only continue the changeblogger mantra, but lets us know more about our community.
I love to champion for people to own their education. It’s my number one advice to any student or colleague. Education, being defined as increasing one’s willingness to learn – about life, people, a neighbor, a stranger’s circumstance, a country’s predicament, and about oneself. From this, I feel so much else flows. =)
Many people. This being both an Olympic year and an election year, I am seeing it more sources for inspiration than ever. Journalists are working towards this goal. Teachers, communicators, athletes, social tech friends, lawyers, youth, social workers, non-profits, repairmen, grandmothers, and more. I’m just blessed to be working among these people…and learning from them along the way! =)
Through this blog, I hope I am inspiring others to continue learning and growing. I hope that in you, there is a root that’s taken hold that is growing infectiously within you and being spread among others, that when you believe in something, when you work hard, and settle for nothing less than your utmost best, anything truly is possible. It’s just easier when we have a community to support us, and healthy influencers amongst us. Thus, thank you.
**********
Before you think I am being a cop-out from the meme. This is honestly how I feel. And, I feel the beginning for positive change around oneself, begins within oneself.
Beyond this, I do have a personal interest in finding a cure for multiple sclerosis. Much of my volunteer efforts have gone towards this issue, as well as other health-related issues. I’m also a strong believer in mentors and role-modeling programs, individual empowerment as a route against alcohol and drug abuse. As a female and past gymnast, I am well aware issues like anorexia due to many beloved friends battles. The issue that has been increasinly on my mind most recently is access to healthy drinking water.
However, this is why I love social marketing! It goes beyond awareness, beyond fundraising, and looks to develop long-term programs and initiatives to address these challenges. I can’t wait for the future of this field. But that’s a whole ‘nother rant. For now, join the journey. It’s going to be rad. Check it, =)
Tagging: Kivi Leroux Miller, Mike Kujawski, Tera Wozniak, Thursday Bram, Leyla Farah, Jeff Brooks, Katya, Rosetta, Rebecca Leaman
photo cred: flickr, carfs
Social Marketing | Nonprofit: Conferences, Events and More
This week I’ve noticed numerous announcements events, so I’m sharing them. If you would like an event you know about or are hosting, let me know and I’ll add it here and on my SM Events page (currently in progress), please let me know. =)
Perhaps we could get more social marketing and social change themed initiatives integrated into more events…anyone else see this call for a Humanitarian Lion at the Cannes Festival this summer? Thoughts?
Conferences
June 2-4, 2008
Social Marketing University:
Objective: Train, teach and engage social marketing practitioners
Host: Weinreich Communications Location: Washington D.C.
Registration Contact: Nedra Weinreich, training@social-marketing.com
June 15-21, 2008
Cannes Lions International Advertising Festival
Extra: The Cannes Festival is wider than social marketing and nonprofit, but it’s the Cannes, and thus, must be included. Anybody see this YouTube message to the big dogs at the Cannes, calling for a Humanitarian Lion?
Location: Cannes, France
Registration Contact: Online Here
June 18-21, 2008
18th Social Marketing in Public Health Conference
Theme: Translation * Dissemination * Change
Host: University of South Florida Location: Clearwater, Florida
Extra: The first half of the conference is a social marketing training academy, while the second half is the main conference event.
June 22-24, 2008
Social Tech Training
Theme: Building New Leaders. Supporting Social Change. Harnessing Web Thinking.
Host: Web of Change and MaRS Location: MaRS Center, Toronto, CAN
Registration Contact: Sarah Pullman, info@webofchange.com
July 14-16, 2008
2008 International NonProfit and Social Marketing Conference
Theme: Partnerships, Proof and Practice
Host: Center for Health Initiatives, University of Wollongong Location: New South Wales, AUS
Registration Contact: Kelly Andrews, kellym@uow.edu.au
July 14-16, 2008
2008 AMA NonProfit Marketing Conference
Theme: Telling Your Story: From Vision to Results
Host: AMA and the AMA Foundation Location: Washington D.C.
August 12-14, 2008
2nd Annual National Health Conference on Health Communication, Marketing and Media
Theme: Engage and Deliver
Host: CDC, National Center for Health Marketing Location: Atlanta, Georgia
Registration Contact: Lisa McBride, lisamcbride@conferencemanagers.com
September 29-30, 2008
1st World Social Marketing Conference
Objective: Bring delegates, speakers, and exhibitors from around the world together to discuss the application of social marketing.
Host: International SM Organizations Location: Brighton, England
Application Deadline: February 29, 2008 Time: 2 days
Contact: srm@uleth.ca
December 1-3, 2008
Australian and New Zealand Marketing Conference 2008
Theme: Shifting Focus from the Mainstream to the Offbeat (has a social, not-for-profit and political marketing streat)
Host: ANZMC, SONY and MONASH University Location: Sydney, AUS
Contact: ANZMAC2008@uws.edu.au
Workshops
July 10-12, 2008
2008 Montana Summer Institute for Social Norms Practitioners
Objective: Develop and refine social norms messages and projects through interactive workshops by bringing together a community of practitioners.
Host: Most of Us Location: Bozeman, Montana
Application Deadline: April 7, 2008 Time: 3 days
Contact: Jeff Linkenbach, Ed.D
July 13, 2008
4th Annual Summer Institute for Social Marketing & Health Communication
Objective: The goal is to bring communication and creative professionals together to work in interdisciplinary teams that apply social marketing theory and principles to some of the biggest social issues of our time. Includes interactive lectures and discussion sessions, case study presentations, group exercises and networking with guest lecturers.
Host: Emerson College Location: Boston, Massachusetts
Application Deadline: May 1, 2008 Time: 5.5 Days
Contact: Tim Edgar @ 617.824.8743 or at timothy_edgar@emerson.edu
More
- Kivi Leroux Miller from Nonprofit Communications, is launching a series of a dozen new webinars covering topics from nonprofit story writing, annual reports, e-newsletters, social media strategy and more. Kivi’s webinars also feature fellow expert guests as well!
- Mark Scrimshire over at EKIVE is putting together HealthCampMD on June 14, 2008 in Owings Mills, Maryland to discuss issues related to Health 2.0. Visit the event’s Wiki site here.
- The University of South Florida is also hosting its 2008 7-Day Social Marketing Field School from June 13-17, 2008 in Tampa, Florida.
- Britt Bravo and fellow BlogHer editors are attending the “Blogging Birds of a Feather Meet-Up: Green/Social Change” on Friday, July 18th at the BlogHer Conference in San Francisco, CA.
Social Marketing | Nonprofit: Conferences, Events and More
This week I’ve noticed numerous announcements events, so I’m sharing them. If you would like an event you know about or are hosting, let me know and I’ll add it here and on my SM Events page (currently in progress), please let me know. =)
Perhaps we could get more social marketing and social change themed initiatives integrated into more events…anyone else see this call for a Humanitarian Lion at the Cannes Festival this summer? Thoughts?
Conferences
June 2-4, 2008
Social Marketing University:
Objective: Train, teach and engage social marketing practitioners
Host: Weinreich Communications Location: Washington D.C.
Registration Contact: Nedra Weinreich, training@social-marketing.com
June 15-21, 2008
Cannes Lions International Advertising Festival
Extra: The Cannes Festival is wider than social marketing and nonprofit, but it’s the Cannes, and thus, must be included. Anybody see this YouTube message to the big dogs at the Cannes, calling for a Humanitarian Lion?
Location: Cannes, France
Registration Contact: Online Here
June 18-21, 2008
18th Social Marketing in Public Health Conference
Theme: Translation * Dissemination * Change
Host: University of South Florida Location: Clearwater, Florida
Extra: The first half of the conference is a social marketing training academy, while the second half is the main conference event.
June 22-24, 2008
Social Tech Training
Theme: Building New Leaders. Supporting Social Change. Harnessing Web Thinking.
Host: Web of Change and MaRS Location: MaRS Center, Toronto, CAN
Registration Contact: Sarah Pullman, info@webofchange.com
July 14-16, 2008
2008 International NonProfit and Social Marketing Conference
Theme: Partnerships, Proof and Practice
Host: Center for Health Initiatives, University of Wollongong Location: New South Wales, AUS
Registration Contact: Kelly Andrews, kellym@uow.edu.au
July 14-16, 2008
2008 AMA NonProfit Marketing Conference
Theme: Telling Your Story: From Vision to Results
Host: AMA and the AMA Foundation Location: Washington D.C.
August 12-14, 2008
2nd Annual National Health Conference on Health Communication, Marketing and Media
Theme: Engage and Deliver
Host: CDC, National Center for Health Marketing Location: Atlanta, Georgia
Registration Contact: Lisa McBride, lisamcbride@conferencemanagers.com
September 29-30, 2008
1st World Social Marketing Conference
Objective: Bring delegates, speakers, and exhibitors from around the world together to discuss the application of social marketing.
Host: International SM Organizations Location: Brighton, England
Application Deadline: February 29, 2008 Time: 2 days
Contact: srm@uleth.ca
December 1-3, 2008
Australian and New Zealand Marketing Conference 2008
Theme: Shifting Focus from the Mainstream to the Offbeat (has a social, not-for-profit and political marketing streat)
Host: ANZMC, SONY and MONASH University Location: Sydney, AUS
Contact: ANZMAC2008@uws.edu.au
Workshops
July 10-12, 2008
2008 Montana Summer Institute for Social Norms Practitioners
Objective: Develop and refine social norms messages and projects through interactive workshops by bringing together a community of practitioners.
Host: Most of Us Location: Bozeman, Montana
Application Deadline: April 7, 2008 Time: 3 days
Contact: Jeff Linkenbach, Ed.D
July 13, 2008
4th Annual Summer Institute for Social Marketing & Health Communication
Objective: The goal is to bring communication and creative professionals together to work in interdisciplinary teams that apply social marketing theory and principles to some of the biggest social issues of our time. Includes interactive lectures and discussion sessions, case study presentations, group exercises and networking with guest lecturers.
Host: Emerson College Location: Boston, Massachusetts
Application Deadline: May 1, 2008 Time: 5.5 Days
Contact: Tim Edgar @ 617.824.8743 or at timothy_edgar@emerson.edu
More
- Kivi Leroux Miller from Nonprofit Communications, is launching a series of a dozen new webinars covering topics from nonprofit story writing, annual reports, e-newsletters, social media strategy and more. Kivi’s webinars also feature fellow expert guests as well!
- Mark Scrimshire over at EKIVE is putting together HealthCampMD on June 14, 2008 in Owings Mills, Maryland to discuss issues related to Health 2.0. Visit the event’s Wiki site here.
- The University of South Florida is also hosting its 2008 7-Day Social Marketing Field School from June 13-17, 2008 in Tampa, Florida.
- Britt Bravo and fellow BlogHer editors are attending the “Blogging Birds of a Feather Meet-Up: Green/Social Change” on Friday, July 18th at the BlogHer Conference in San Francisco, CA.