Posts tagged ‘Blogs’

The Social Marketing Blogosphere Continues to Expand: Welcome Mike Newton-Ward

I am excited to announce the addition of a great social marketing voice to the blogosphere, Mike Newton-Ward at Social Marketing Panorama, where he hopes to offer a 360-view of social marketing.

My first encounter with Mike was when he graciously helped me with my graduate project this past Spring. Though we’ve only ‘met’ through phone, email and now blogging, he is a very knowledge, helpful and passionate voice for the social marketing field.

Mike outlines a few reasons why he entered the blogosphere:

  • Exchange ideas about social marketing
  • Extend the discussions from Georgetown’s social marketing list serv
  • Create community
  • Share resources, as well as his personal observations in the field

Mike’s addition to the blogosphere is a special treat for all of us as he invites us to:

to observe the world around you, listen to what people are saying, reflect on your experiences, and share them.”

Social marketing’s presence in the blogosphere continues to expand and gain traction. Join the metamorphosis. Come fly with us in this growing movement called social marketing.

For more social marketing-related blogs, my links page offers many more resources and listings!

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September 24, 2008 at 11:38 pm 2 comments

Technorati releases New Studyrati on the State of the Blogsphere

Geoff Livingston today created a post sharing how the blogosphere is not just for millenials and people aged 30 and under, citing that 50% of bloggers are 35 and over. Today, Technorati introduced it’s 2008 State of the Blogosphere report which support this assessment.

The report is divided into 5-days of coverage.

Technorati has been releasing its annual study that analyzes the current trends and themes of the blogosphere since 2004. The 2008 study is unique in that it marks the first time Technorati surveyed bloggers (1,079 according to TechCrunch) directly about the role blogging plays in their lives, the tools used, time and resources used, and more!

This study is one of various studies that have recently been revealed. Though there are fluctuations in the results, all lean towards the result that blogs are here to stay. Other studies include (as listed on Technorati)

  • comScore MediaMetrix (August 2008)
    • Blogs: 77.7 million unique visitors in the US
    • Facebook: 41.0 million | MySpace 75.1 million
    • Total internet audience 188.9 million
  • eMarketer (May 2008)
    • 94.1 million US blog readers in 2007 (50% of Internet users)
    • 22.6 million US bloggers in 2007 (12%)
  • Universal McCann (March 2008)
    • 184 million WW have started a blog | 26.4 US
    • 346 million WW read blogs | 60.3 US
    • 77% of active Internet users read blogs

The numbers continue to change every day as more blogs are created. This is why I find Day 2’s of Technorati’s results most interesting so far. Day 2 shows statistics about the type of topics bloggesr are blogging about (i.e. 18% are blogging about health topics), their personality and writing styles, the motivations behind blogging, and the impact of blogging.

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September 24, 2008 at 1:23 am 2 comments

New Blogger Neighbor Inspires Girls Everywhere at New Moon Media

I first ran across New Moon Media when I was researching social networks and sites for teens/tweens, and I was blown away by their concept. Not only it is smart and savvy, but it was and is developed by teen and tween girls themselves (along with some adult guidance).

New Moon Media looks to empower girls making by being led and developed by the girls themselves. Originally a magazine written by and for girls ages 8-12 years old, the girls have expanded into multiple blogs, a MySpace page, e-newsletters, widgets, and NewMoonGirls – an online community for girls ages 8-12 which luanches Sept. 1, 2008. Also in the works is New Moon’s user-experience, Orb28, aimed at girls 13-15+. The video below explains:

Enjoy, =)

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Blog Name: New Moon Girls / Girl Media Maven / orb28

Blog Topics: New Moon Girl Media blogs about issues important to girls and to adults who care about girls. Our girl blogs feature girl-created content on topics such as Health, Technology, Politics & Current Events, Friends & Relationships, and Powerful Women, while Girl Media Maven focuses on topics relevant to parenting as well as girls’ challenges and breakthroughs today.

About the Author: New Moon girls range in age from 8 to 15+ and hail from all over the globe! Adult staff who help coordinate and moderate the girl blogs are highly experienced in girls’/women’s issues, journalism, media, and the internet. Nancy Gruver, who hosts Girl Media Maven, is the founder and CEO of New Moon Girl Media.

If you could live on any street, what would that street be named and why?

The street would be called Voices Lane. New Moon Girl Media would love to live on this street because our company began with founder Nancy Gruver’s dream to give girls a platform to speak out and maintain their sense of self throughout adolescence, and today, the goal of the company is still to bring girls’ voices to the world in significant ways.

Who would be your dream real-life neighbor?
Confident, happy girls who go after their dreams!

If you were in charge of the planning the neighborhood’s block party, what entertainment would you plan?

We would plan a variety act showcasing what makes girls unique, special, and capable. This event, which could include girls’ poetry and story readings, music, theatre, dance, and athletic performances, artwork displays, video screenings, and more, would empower girls to speak out in public and feel proud of themselves just who and how they are.

What latest news bites would you share with your neighbors if they asked you how you were doing?

New Moon Girl Media is celebrating the 16th year publishing our ad-free, by-girls for-girls magazine; now, to reach more and more girls, we are additionally launching NewMoonGirls.com, an ad-free, safe, girl-only online community for girls ages 8-12 on September 1st. We are very excited about this new community and hope you will help us spread the word! You can keep updated on the latest at New Moon Girl Media and share with friends on Facebook, MySpace, and YouTube, and even embed New Moon’s new blog widgets into your blogs and personal sites. We’d love for you to have New Moon news delivered right to your inbox by signing up for our e-newsletters, and you’re also invited to join the New Moon Girls Street Team, where girls and adults spread the love for New Moon!

What first prompted you to blog?

For years, New Moon Girl Media has been a leader in publishing real girls’ voices in print; as more and more people connect, learn, and have fun online, New Moon Girl Media’s blogs are a great way to explore and come together around girls’ issues, bringing even more girls’ voices to even more of the world.

If you customized your own license plate, what would it say and why?

Our license plate would say “Go Girls!” because girls need more empowering and positive messages around them reflecting what it means to be a girl or woman.

What would you gift to a new neighbor as the perfect welcoming gift?

A subscription to New Moon Girls magazine and membership to NewMoonGirls.com!

What’s your favorite blog post and why?
Anything written by a girl!

What’s one lesson you’ve learned from blogging? Despite it’s many dark corners and pitfalls, the positive opportunities presented by the internet for connection and social change are very inspiring.

Past Blogger Neighbors Include:

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This continuous weekly series highlights different blogs and their respective bloggers in the blogosphere neighborhood. Following the great Mr. Rogers, who tells us to ‘Get to know your neighbor,’ this series introduces us to our blogger neighbors, making for a more unified, collaborative voice for the social sector. Like to nominate someone or be featured yourself? Contact me @ socialbutterfly4change@gmail.com.

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August 8, 2008 at 2:07 am Leave a comment

The Bookshelf: 15 Essential Social Marketing Feeds

Going off of Ogilvy PR’s “Essential 15 Pack” of RSS feeds to follow, I’ve developed the “Essential 15 Feeds for Social Marketers.” To follow the feed, just click on the name and the link. Enjoy!

Blogs

  1. Spare Change, authored by social marketing expert Nedra Weinreich (Link corrected*)
  2. On Social Marketing and Social Change, authored by social marketing thought leader Craig Lefebrve
  3. Public Sector Marketing 2.0, authored by Canada’s up and coming social marketing and social media marketing professional Mike Kujawski
  4. Osocio, the number one spot for all things social advertising and social change relataed
  5. Beth’s Blog, authored by nonprofit tech guru Beth Kanter
  6. Health Marketing Musings, authored by CDC’s National Center for Health Marketing Director Jay Bernhardt
  7. Have Fun * Do Good authored by Britt Bravo, informing you on all nonprofit related news items
  8. Ogilvy’s 360 Digital Influence Blog covers social marketing topics occasionally.
  9. Social Marketing Blog, a newly discovered blog just started this month by a man named Jack. So far, there is only one post, but if the rest of his posts are anything like his first, then the social marketing field is in good shape. Welcome Jack!
  10. Getting Attention blog, authored by Nancy E. Schwartz offers insights and tips on nonprofits communications and programs.
  11. Subject to Change, authored by Vanessa Mason, a young and up-and-coming social marketer currently doing AIDS relief work in Mozambique.
  12. Socialbutterfly, authored by yours truly, and highlights the movement of social marketing as well as related social media stories.
  13. What Do You Stand For? authored by Cone Communications Inc. Though this blog is linked to a cause marketing firm, the blog covers a range of social marketing related topics, offering fresh insights and useful resources.
  14. Getting to the Point, authored by Katya Andresen, talks about all-things nonprofit marketing and what she deems in her book – ‘Robin Hood Marketing.’
  15. Pulse and Signal, authored by Andre Blackman, who writes about the intersection between health and technology. DavidRothman.net is another one stop shop for all you need to know regarding the health 2.0 developments.
  16. YOU. That’s right. Your blog, whether current or in the works, can become the essential blog. In the arena of social marketing, we NEED more voices to galvanize the field further. If anyone would like to start a social marketing blog, please feel free to contact me with any questions, brainstorming or for support at socialbutterfly4change@gmail.com. The more of us the better. =)

Note: There are many, many more helpful blogs out there that I currently subscribe to, and I wish I could have named them all. Many of the 15 essential also cross boundaries with others fields beyond social marketing, mainly because, there aren’t that many social marketing based voices within the blogosphere.

For more ideas about which blogs to follow, I suggest you check out my links page, the ChangeBloggers wiki, the NonProfit Blog Exchange and the Kivi Leroux Miller’s Carnival for Non-Profit Consultants.

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July 24, 2008 at 4:49 am 10 comments

This Blogger Neighbor Doesn’t Clown Around about 52 Ways to Change the World

Or does she? 17 year old Julie Zauzmer is more than you’re average high schooler, and she’s more than your average clown. She’s working to change the world one way at a time, and hoping to inspire you to do the same. Enjoy!

Note: Soon, a badge will be available for past and future Blogger Neighbors to place on their site if they choose, so stayed tuned for updates. =)

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Blog/Site Name: 52 Ways to Change the World!logo

Blog Topics: I feature one quick, fun, and easy way to bring charity into your daily life on each episode of my weekly podcast, 52 Ways to Change the World!

About the Author: Julie Zauzmer is a seventeen-year-old high schooler who lives in Pennsylvania. Along with community service, she loves reading, writing, and languages, and she hopes to be a writer someday. Her podcast, 52 Ways to Change the World!, has currently been downloaded over 1,600 times, both from her website, http://www.52ways.org, and from iTunes.

If you could live on any street, what would that street be named and why?

Family Drive. My brother and sister are really my best friends, and I hope that we will all live near each other when we grow up.

Who would be your dream real-life neighbor?

I would love to meet one of my favorite authors in person someday. Some of my favorite living authors are Andrew Clements, Dan Brown, Jodi Picoult, and Susan Vreeland. Other favorites include L. M. Montgomery, Jane Austen, and Leon Uris.

If you were in charge of the planning the neighborhood’s block party, what entertainment would you plan? fun and happy clown with clown wig

I am a volunteer clown, so perhaps I would entertain guests by making balloon animals! I would also include a charitable element to the party. For example, I might set up a table with postcards and markers where kids could create cards for children in hospitals. My podcast features ideas like these — you can make charity a fun and easy part of just about any daily activity!

Photo Credit: Flickr, SmileyTD

What first prompted you to blog?

I first came up with the idea for 52 Ways! when I learned about the website Goodsearch.com. It’s a search engine like Yahoo! or Google, but it donates to the charity of your choice every time you search. I thought this was amazing, so I sent a Facebook message to about 100 friends telling them about this website. I was thrilled when several of my friends started using Goodsearch! This made me start thinking about other ways to use modern media to promote charity, and I realized that I had a lot of other ideas for “ways to change the world” that I wanted to share. Therefore, I decided to create 52 Ways! beginning in January 2008.

If you customized your own license plate, what would it say and why?

ZIPPY. That’s my clown name! Being a clown is one of my favorite unique ways that I help others. With Clowns ‘R’ Us, the clown organization that I am a member of, I visit nursing homes to cheer up the residents and volunteer as a clown at charitable events for many organizations.

What would you gift to a new neighbor as the perfect welcoming gift?

I would bake cookies for them.

What’s your favorite blog post and why?

So far, I have especially liked the episodes “Helping the Homeless,” “A Good Yarn,” and “A Gift From the Heart” because these episodes feature some of my favorite ideas that I really hope people will use in their daily lives; “Bowled Over” and “Shop ‘Til You Drop!” because these episodes feature some of my most creative ideas; and “A Talent for Helping Others” and “Let the Games Begin” because these episodes include a more personal touch and some humor.

What’s one lesson you’ve learned from blogging?

There are always more ways to make a difference! When I first thought of the idea for 52 Ways!, I was worried that I wouldn’t be able to come up with 52 ideas for changing the world, one for each week of the year. However, when I sat down to make a list of possible episode topics, I came up with 20 or 30 off the top of my head! I am constantly looking for more ideas for the show. As I create each episode, I always come across topics in my research that give me more ideas. Also, at the end of each episode, I ask my listeners to send me their ideas. Right now, I have 75 ideas on my list of possible episode topics! I have learned that there is an inexhaustible supply of “ways to change the world.”

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Past Blogger Neighbors Include:

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This continuous weekly series highlights different blogs and their respective bloggers in the blogosphere neighborhood. Following the great Mr. Rogers, who tells us to ‘Get to know your neighbor,’ this series introduces us to our blogger neighbors, making for a more unified, collaborative voice for the social sector. Like to nominate someone or be featured yourself? Contact me @ socialbutterfly4change@gmail.com.


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June 28, 2008 at 3:33 am 2 comments

See the Good this Week’s 11-year old Blogger Neighbor is accomplishing in every 25-Day Challenge

That’s right. 1-1. 11. Eleven young and beautiful years of age. This week’s newest addition to the Blogger Neighborhood reminds us that we can all do good – no matter what our age….even my 70+ grandparents sent me an invite to join Plaxo. Now, how hip are they? Enjoy! =)

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Blog Name: 25 Days to Make a Difference

Blog Topics: Online charity project, Service work, and Kids making a difference

About the Author: Laura Stockman is 11 years old. She likes to read, do arts and crafts, and write. She has earned a black belt in Tae Kwon Do and enjoys playing baseball, swimming, and running. When she is older, she would like to be a veterinarian, a chef, or an artist. She loves helping those in need and meeting other kids who like to do the same.

Curious about how Laura started blogging?

Click here to see how Laura’s grandpa gave her the lesson of giving, and how she’s continuing to share his message with others. What started as a 25-day challenge to make a daily difference, with a promise to donate money she earned through her allowance, recycling and odd jobs, to the participant who made the most difference, is now a monthly movement! Read about how Laura raises the money and how she and her readers choose where to donate the funds.

If you could live on any street, what would that street be named and why?

Family Road because my family means a lot to me.

Who would be your dream real-life neighbor?

Our friend Frank Milkowski, who is in his eighties. He has lots of stories and is very interesting. I love him.

If you were planning the neighborhood’s block party, what entertainment would you plan?

Dancing, carnival games, relay races, and kick ball.

What first prompted you to blog?

The New York State PTA Reflections Contest. This year’s prompt was “I can make a difference by…” So I started a blog to make a difference.

If you customized your own license plate, what would it say and why?

CatzPajamaz like my aunt and uncle’s because I think it is cute.

What would you gift to a new neighbor as the perfect welcoming gift?

I would bake something like cookies to give them.

What type of communication channel do you most and least prefer since the burst of social media?

I like Artsnacks, which is a NING and I like using Skype. I dislike AIM instant messaging. It’s kind of boring.

*Parental consent was obtained to publish this post with Laura’s name and age provided.

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Past Blogger Neighbors Include:

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This continuous weekly series highlights different blogs and their respective bloggers in the blogosphere neighborhood. Following the great Mr. Rogers, who tells us to ‘Get to know your neighbor,’ this series introduces us to our blogger neighbors, making for a more unified, collaborative voice for the social sector. Like to nominate someone or be featured yourself? Contact me @ socialbutterfly4change@gmail.com.


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June 12, 2008 at 3:51 am 2 comments

The Neighbor Who Gives Everyday, Welcome Roger Carr

The newest addition to the Blogger Neighborhood is one who takes the 29-Day-Giving Challenge to the extreme by giving everyday. Roger Carr, at the blog Everyday Giving, was nominated by our last addition to the neighborhood: Jason Dick at A Small Change.

Read below to learn more about Roger and how he is working to inspire others to give…everyday. Enjoy, and stay tuned to see who Roger nominated for next week!

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Blog Name: Everyday Giving

Blog Topics: All types of philanthropy including volunteering, financial giving and acts of kindness

About the Author: Roger Carr is the founder and owner of Everyday Giving. he is a writer and speaker on the subject of making a difference. Roger is the author of the ebook “Wake Up and Make a Difference” and a co-author of the book “101 Great Ways to Improve Your Life.” He is an adviser to nonprofits regarding the establishment of an effective online presence and online marketing.

Roger is also a board member and volunteer with the Arthritis Foundation, Virginia Chapter. He has chaired the annual Fredericksburg Arthritis Walk fund raising event for the past three years. Roger lives with his wife, Kim, and son, Trevor, in historic Fredericksburg, Virginia.

If you could live on any street, what would that street be named and why?

A street named Hope Avenue would be a great address to live at. It would provide a daily reminder that we can have hope (and give hope) regardless of our circumstances.

Who would be your dream real-life neighbor?

Someone who is a philanthropist at heart. Mark Victor Hansen is the first person who inspired me to think big and make a difference. He would be an ideal neighbor to share with on a regular basis.

What first prompted you to blog?

For some guys, mid-life crisis means fast cars and women. For me, it meant discovering my life purpose, helping people help others. Blogging was one great way to help fulfill that purpose.

If you customized your own license plate, what would it say and why?

GIVDALY – Another way to spread the message to give back every day.

What you gift to a new neighbor as the perfect welcoming gift?

It depends on the neighbor. A young college student might get a home-cooked meal. For a young family, I would give a gift of babysitting for an evening. An older couple might receive flowers.

What’s your favorite blog post and why?

One of my most popular blog posts is also one of my favorites. The post, Nature Retreat in Washington DC Area, combines my love for hiking, photography and promoting a nonprofit organization, The Nature Conservancy.

What’s one lesson you’ve learned from blogging?

Blogging is not an individual sport. It is important to support fellow bloggers to be truly successful. This Blogger Neighborhood Series is a great example.

Past Blogger Neighbors Include:

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This continuous weekly series highlights different blogs and their respective bloggers in the blogosphere neighborhood. Following the great Mr. Rogers, who tells us to ‘Get to know your neighbor,’ this series introduces us to our blogger neighbors, making for a more unified, collaborative voice for the social sector. Like to nominate someone or be featured yourself? Contact me @ socialbutterfly4change@gmail.com.

May 29, 2008 at 2:32 am 2 comments

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