Posts filed under ‘SocialButterfly’

SocialButterfly Has Moved!

It’s with pleasure and delight that I am informing all SocialButterfly readers that the blog has moved! No worries, it’s still me. I was using wordpress.com, and I’ve decided to utilize WordPress.org and host the site on BlueHost. I’m hoping that once I catch up my learning curve on the technical side of things, this will allow more interaction and features in the long-run.

  • Thus, please find me here: http://fly4change.com.
  • When linking to SocialButterfly, either now or in the future, please use the link to the new site: http://fly4change.com, and the new site’s permalinks for specific posts.
  • For the new RSS reader link, click here.
  • For those subscribed to SocialButterfly’s e-mail newsletter through Feedburner, no worries. I automatically switched you, so you will continue to receive the new updates.

Thank you for your understanding and patience, as the new site still has some kinks I’m am working on addressing. I welcome any feedback or responses.

November 21, 2008 at 5:46 am Leave a comment

Work Hard. There’s No If’s, And’s or But’s About It.

I recently watched Gary Vaynerchuck, of Wine Library TV, deliver at the Web 2.0 Expo…on YouTube. And, when you’re feeling down, feeling like, you’re giving up too much of life, or that breaking into the social media mold is just ‘too hard’ or you’ve gotten lost within this space. Watch this. It’s a good kick in the pants.

(Note: There is some foul language, but like I said, it’s’ a good kick in the pants.)

Gary V. presented about “Building Personal Brand Within the Social Media Landscape.” I often get this question through email, speaking with others and students too. I agree with Gary in this video.

There are no shortcuts. —–> (There are smart cuts.)

There are no excuses. —–> (There’s time management.)

There is no one else to do it. —–> (There’s only yourself to motivate.)

And it’s called: HARD WORK. Now get going. =)

(Thank you Mike Kujawski for sharing this item!)
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October 21, 2008 at 2:55 am Leave a comment

The Social Marketing Blogosphere Continues to Expand: Welcome Mike Newton-Ward

I am excited to announce the addition of a great social marketing voice to the blogosphere, Mike Newton-Ward at Social Marketing Panorama, where he hopes to offer a 360-view of social marketing.

My first encounter with Mike was when he graciously helped me with my graduate project this past Spring. Though we’ve only ‘met’ through phone, email and now blogging, he is a very knowledge, helpful and passionate voice for the social marketing field.

Mike outlines a few reasons why he entered the blogosphere:

  • Exchange ideas about social marketing
  • Extend the discussions from Georgetown’s social marketing list serv
  • Create community
  • Share resources, as well as his personal observations in the field

Mike’s addition to the blogosphere is a special treat for all of us as he invites us to:

to observe the world around you, listen to what people are saying, reflect on your experiences, and share them.”

Social marketing’s presence in the blogosphere continues to expand and gain traction. Join the metamorphosis. Come fly with us in this growing movement called social marketing.

For more social marketing-related blogs, my links page offers many more resources and listings!

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September 24, 2008 at 11:38 pm 2 comments

6 Would-be-Conversations with 6 Wonder-Bloggers I’d Love to Meet

1. Guy Kawasaki: I just started reading Guy’s book “The Art of the Start,” and already, I’m hooked and have developed my mantra. Thank you to my boss for recommending it. (We’ll see if my boss keeps up on my blog now. =) I was already a Kawasaki fan due to my interactions and experiences with Alltop.com. Plus, when I found out about the pregnant man a month before it debuted on Oprah from Guy’s Truemor’s site, I thought, this is no ordinary guy.

Conversation: What ingredient turns you into the Energizer Bunny? On a more serious note, in the very beginning, when you were with Apple and all, what made you finally let go of the ledge, and follow that first big idea?

2. Rohit Bhargava: Not only does he work for a very well established company at Ogilvy PR, but he doesn’t let himself get comfortable. He seems to always be on the go, expanding his own personal horizons, and living his passions and interests. I feel that, from reading and following his blog, he is in the business because he truly loves it – a rare quality in a marketer.

Conversation: Let’s talk about 1) writing a book 2) publishing a book and 3) a book tour. This year Rohit published Personality Not Included, and in doing so, not only elevated his personal brand, but also expanded his following, further established his name, helped elevate his company, met some cool peeps, seemed to have buckets of fun, and made a mohawk chicken cool in the process. Not an easy task, especially the chicken.

3. Craig Lefebvre: Dr. Lefebrve’s blog has encouraged and inspired me professionally as he writes, researches, practices and pretty much breathes all items social marketing. I am continually learning from him and inspired by his leadership in a field that is working to grow itself and its professionalism.

Conversation: Dr. Lefebvre has a range of experiences in the states, and from what I gather, abroad. Plus, he’s a professor. I am a journalism major; thus, I love asking questions. And professors have loads of information, but they share that information with a learning curve in mind. Not to be flashy. Not to gain attention. But to share….hence open publishing. First item: Where do you envision the field 5, 10, 20 years from now?

4. Geoff Livingston: Geoff seems like an all-around great guy, go-getter, and someone who ‘gets it.’ Not only has he published a book, started a growing company, leads a great team (go Qui and friends), is a recognized leader in the field, is an off-line role model, but he also sincerely wants to do good. This is the apple in the eye of Socialbutterfly readers. Keep that eye on Livingston Communications and the Buzz Bin. They are going to re-define how we do business.

Conversation: Business is still business, but I’ve read on the Buzz Bin that you all have some tricks up your sleeves that you will be rolling out. And, that this could include a social entrepreneur-type set-up. Now, this is a conversation I am all ears (all two of them) about hearing.

5. Beth Kanter: If you are not familiar with Beth, I recommend getting familiar. She is the go-to-guru for all items non-profit tech. A fundraiser, writer, blogger, practioner, speaker and sector role model, Beth continually gives us her best. I follow Beth’s blog like it’s my job. She offers the tips, she begins conversations that need discussing, highlights those in the field, calls us to action and gets us involved.

Conversation: When do you sleep? Do you even sleep? Though she’s posted about her experiences and shares them, there is something to be said about hearing it first hand. This is why I want to hear specifically about Beth’s outreach and work in Cambodia. How, why, when? I’m an avid traveler, and the fiance and I really did consider the Peace Corps vs. real jobs last year, so would love to hear more how Beth has combined her love for social media, non-profits with work abroad.

6. Chris Brogan: If there is anyone’s writing style I love, it’s Chris Brogan’s. He lays it out. Step by step. And, he magically succeeds in being relational, personal, yet professional and educational all at the same time. Not only do I love Brogan’s resourceful blog, but also his helpful e-newsletters, which had a great free e-book about personal branding the other week.

Conversation: About personal branding…(smile), let’s explore that some more shall we? Now, I am probably one of very few, who have yet to see Brogan present, let alone have the honor of a face-to-face conversation. My question would be: how do you manage multiple personal brands? Or, let me re-phrase: multiple personal interests –> online. Another one: what are the biggest mistakes people make with their personal brand online?

What about you? What would be the conversation you would want to have if you got to meet some of your own personal wonder-bloggers?

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September 18, 2008 at 3:01 am 10 comments

Will I see you here…? or Here?

Hello Readers,

I don’t like to do this, but here is an update on me, in the hopes of being able to connect with some of you –> offline. This fall will be a busy time for SocialButterfly! If you will be at any of these events, be sure to let me know, so that we can connect!

Events

Sept. 6: American Independent Writers Workshop, George Mason University

  • Presenting in a panel about using social media and social networks for writing, freelancing, and enhancing one’s professional presence on the web.

Sept. 18: TwinTech2, Washington D.C.

  • Join the brightest minds in the tech-venture space who will be on hand to mix and mingle with one another during a happy hour style meet-up. I shall be there as well to share in the social.

Sept. 29-30: World Social Marketing Conference, Brighton, England

  • Presenting my master’s thesis in a poster session. The thesis is titled: The Purpose Driven Campaign…more details on that are sure to follow.Speaking at BlogHer DC

Oct. 13: BlogHer Reach Out Tour, Washington D.C.

  • Presenting in a panel about Online Community and the philosophical reasons supporting why social media can help make a difference for good causes, non-profits, social change, or even political activism. (bringing in my perspective of navigating the social media landscape for government agencies)

Oct 15: 1st Changemakers/Changebloggers Event, Washington D.C.

  • D.C. is known for its robust social media/tech community, that’s no doubt. However, many of D.C.’s finest are in the intersection of social media and social good. We call these unique individuals, changemakers. And for those that blog, changebloggers. Join us as we gather to connect and strengthen our community and show that social media can do, and is achieving, good. Also, journalist Alex Steed will be joining us as part of his 30+ day tour across the country documenting and interviewing millennial changebloggers.

Check It Out

  • If you are on Facebook’s BlogNetworks application, please stop by SocialButterfly’s page and introduce yourself. I also created a SocialButterfly Facebook group as well.
  • I am addicted to my RSS feeder lately. I’d love to connect with you, and follow you there too, so feel free to leave your URL in the comments, especially, you fellow changebloggers!
  • Speaking of Changebloggers, I created the Changeblogger wiki, and if you participated in the Changeblogger meme, be sure to post your permalink to the wiki, so we can all check it out!
  • Check out the Twitter feed @changeblogs to follow top changebloggers.
  • The Social Marketing Events page on SocialButterfly has been updated with some new events that you’ll want to check out including CDC’s Web Dialogue, HealthCampeDC and more!

Thus, lots going on! Let me know if you want to get involved, or if we can meetup and say hello at any of these events! Blogging has been slow because my fiance and I just drove from KC to DC, and are in the midst of setting up shop as I like to say. So, thank you for your patience! =)
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September 4, 2008 at 9:47 am 2 comments

How Your Childhood Olympic Dream Can Still Come True

Defining Greatness

When I was a kid, playdoh was great. Dancing around in a tutu making cookies was greater. And Lilia Podkopayeva was greatness. Podkopayeva, overlooked by many due to the gold medal win by the Magnificent Seven by the USA, was from Ukraine. And she won the individual Olympic all-around gold in women’s gymnastics at the 1996 Atlanta Olympics. She was my superstar.

As a child, I loved the Olympics, and still do. A hardcore competitive gymnast growing up, I attended the ’96 games (as an observer) where I saw Podkopayeva achieve what I thought was the unreachable and untouchable – greatness. In this case, that meant the gold. Seeing both Podkopayeva and the USA women’s team both capture gold medals, I hoped to follow in their footsteps.

Re-Defining Greatness

Like any girl after ’96, my dream for Olympic greatness quadrupled, and my love for the sport escalated. I cut out every single news clipping from women’s gymnastics coverage in Atlanta and plastered my room in posters, photos and news clippings. You could say it was a Mag Seven Heaven.

Overlooked by the Mag Seven by many, Podkopayeva was a combination of grace, style, elegance and talent. My favorite coach even nicknamed me “Mini-Lilia” because he thought we looked alike, and had similar talent: grace and style.

However, fast forward 12 years, and I will never receive an Olympic gold medal, but I still reach for my Olympic dream in the horizon – greatness. And so can you.

Infecting Greatness

Every four years, athletes converge together to compete for world titles, Olympic golds, world records and – greatness. But, each of us maintains the home court advantage. We can achieve greatness in our own communities, everyday. Though I’m no longer conditioning, flipping and twisting on the apparatus’, I like to think that I’m still developing my craft – all the while growing in grace and evolving my style.

For what is greatness? As a kid, a gold-medal gymnast defined greatness. For me today, people who live with conviction define greatness. People doing the work that no one else want do = greatness. The single mother working two jobs to give her child a better life, is greatness I only hope I can mimic. As we grow, how we define greatness evolves. Today, my ‘greatness’ role-model is my mom. It’s also my dad. Nedra Weinreich. Andre Blackman. Kivi Leroux Miller. Beth Kanter. Marc @ Osocio. Mike Newton-Ward. Stephen Dann. The Unsung Hero.

See, these are ordinary people, and they are infecting greatness everyday. I only hope that one day I can join their team, and we together, as a team, can achieve greatness. For greatness, just depends on how you define it.

**************

“There are countless ways of attaining greatness, but any road to reaching one’s maximum potential must be built on a bedrock of respect for the individual, a commitment to excellence, and a rejection of mediocrity.”

Buck Rodgers, American Baseball Player 1938

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August 13, 2008 at 4:33 am 4 comments

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Meet Alexandra Rampy, aka SocialButterfly

I am a social marketing believer, blogger, practitioner, researcher and enthusiast. This site highlights the growing movement of social marketing. Learn more about social marketing and how to be your own socialbutterfly--> here.

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