Posts tagged ‘social’
Finally…a picture-based recap on the events from the World Social Marketing Conference, which took place in Brighton, England on September 29-30.
NOTE: PDFs and audio of all keynote presentations are available here.
Prof. Alan Andreasen gave a closing and optimistic keynote address about the future of social marketing. –>
This quote was presented by England’s National Social Marketing Centre’s director, Jeff French, who calls all social marketers to unite together and learn from each other in moving the field forward. –>
<– Philip Kotler opened the conference with a keynote about poverty, and how we can apply social marketing to poverty to increase effectiveness and positive change.
Jeff Jordan, M.A., President and Founder of Rescue Social Change, presented his research about Social Branding (which he trademarked), along with 2 case studies about how to use social norming to influence behavior for high-risk adolescents. –>
<– The Purpose Driven Campaign – my master’s thesis that I presented during the poster session! (I also created SocialButterfly, Fly4Change.com pens that were quite popular. =)
Craig Lefebvre, presented an exciting presentation where he “dropped the gauntlet,” and presented the challenge for social marketers to walk the walk, as well as talk the talk when it comes to creating an international social marketing association. Lefebvre announced that he alone has raised a quarter of a million dollars for the project! –>
Other Highlights included:
- NIOSH presented add some ‘flavoring’ to the conference by presenting their case study on a social marketing program to improve the safety of butter flavoring employees.
- Ogilvy PR presented their fascinating Pandemic Flu case study.
- Porter Novelli and CDC presented their case study on HIV testing.
- Nancy Lee outlined 4 examples of how social marketing can offer products and services.
- RT Hon. Alan Milbourne, MP, discussed how the world of social marketing and public policy relate.
- Bob Marshall presented findings from studying the NSMC and from his recent survey about creating a new social marketing association for the States. This is part of an on-going discussion that can be followed here, USSocialMarketingPlan.
- Ronne Ostby-Malling of AED presented her preliminary research about the behavior of online social network behavior among adolescents versus their behavior in real-life.
Awestruck, inspred, and amazed, I am reporting live from the World Social Marketing Conference here in Brighton, England. There are so many great and brillant minds present here with over 700+ delegates from across the globe.
We have journalists, policy makers, psychologists, gurus, non-profiteers, communication firms, academics, new media techs, international developers, champions for the environment, public health professionals, humanity, researchers, consultants, publishers and many more from across sectors.
Delegates represent South Africa, India, the U.S., England, Portugal, China, Australia, Bangladesh, Slovenia, New Zealand, Senegal in West Africa, Wales, Scotland and many more!
To follow conference updates, Dr. Stephen Dann is commanding the Twittering front @WSMC, and you can following using Twitter Search #WSMC08. Also, presentations and pictures may be gathering on Flickr and Slideshare down the line. I look forward to a posting full of pictures later myself, but here are some great recaps thus far (though, literally, I could post on each one individually!)
Craig Lefebvre: In his keynote, Lefebvre (who I finally got the wonderful opportunity to connect with), brought us social marketers into the danger zone and challenged us, as a global community to form a social marketing global platform. I won’t do Lefebvre’s vision for the field justice in this space, but Lefebvre is laboring tirelessly to rally support for an international professional network, that would be inclusive of those in social marketing, environment issues, public health, business thought leaders, psychologists, economists, marketers, social entreprenuers and more! It could/would involve a case study database, a journal, educational development and shared experiences for all: thus highlighting the variety of roles us social marketers, can, do and should have in the social change sector. Currently, Lefebvre has raised a quarter of a million dollars to support this organization and asks: What will you do?
Philip Kotler: A guru favorite for many conference delegates, Kotler laid out his most recent work on the subject of poverty. Kotler and colleague Nancy Lee, in their next book, apply social marketing to the problem of poverty. Within the presentation, Kotler identified four main methods currently being used to reduce poverty:
- Economic Growth Strategy
- Redistribution Strategy
- Massive Foreign Aide
- Population Control
In this book, Kotler and Lee lay out a 10-step process for demystifying the poverty problem while providing resaons why it is all of ours problem. Looking at the World Bank and The U.N.’s Millenium goals, and the approachng deadline for results, this application is most needed.
Nancy Lee: In a wonderfully graceful way, Lee provided four clear examples on how social marketing utilizing all four of the 4Ps – product, price, place, promotion. Lee concluded that her state, Washington, hopes to become a role-model to gain the attention of those in Washington D.C. and further establish social marketing as a working strategy and field. My favorite part of her presentation was her exclamation that social marketing must become a required course. I highly agree, and ask: What is one way, us in the trenches, can make social marketing a required course? My answer: ask for it. Students, and those interested in social and behavior change: investigate social marketing. Ask about it. Reach out. Demand it.
These are my first three updates, and the computer area is closing, so thus, I must close. More to come in following days!
This is one, in a group of posts by fellow changebloggers, uniting to show that social media can do, and is achieving social good.
Origins of the Changeblogger
“…use their blog, podcast or vlog to raise awareness, build community, and/or facilitate readers, listeners, and viewers taking action to make the world better.”
On her blog, Britt developed a working list of 40+ Changebloggers, events and other online lists.
Since then, a Changeblogger facebook group was created. Then, I developed the Changeblogger Wiki that is being used to gather blogs and their author’s names, Twitter contact names, locations, a shared list of Changeblogger meetups and events while also being a live idea-swapping forum.
How Two Conversations Connected
Then, on a Friday afternoon I had two phone conversations with two truly remarkable people. The first was with Joe Soloman. Joe is at SocialActions, and he helped them develop the Ad-words widget that was launched last week. Joe also created the Twitter box @nptechblogs, which brings together blog posts and news updates from a variety nptech blogs. He also created and maintains the socialmedia4change wiki.
Bascally, Joe is busy. However, he is not just busy – he is effective. Joe, using his creativity and no-limits thinking, contacted me and together we are working on developing a Twitter box for changebloggers.
The next conversation was with Alex Steed. Talking with Steed on a Friday afternoon, both of us exhausted from a long week and feeling a bit overwhelmed could not have been better timing. Alex’s project is exactly what the changeblogger movement needs. And, he needs us.
Alex is planning on traveling to 30+ cities to meet with socially-forward millennials to learn what they are doing, how they are doing int, and more importantly, why they are doing it.
This is our call: If you are a changeblogger or a changemaker, know one, or even if you have an extra couch, contact Alex to connect with him on his tour while he couchsurfs and covers the waves of change.
Rallying the Troops
The changeblogger troops have already put out the roll call, and we’re inviting any and all to join the movement. Here’s a list of how:
- Take part in the Changeblogging Meme, that was started by Qui Diaz. Anyone can be a changeblogger, or changemaker, it’s a matter of connecting one’s talents with a desire to do good.
- Chip In, following the example set by Beth Kanter, to help fund Alex’s trip around the country, as he will spread the changeblogger message both online – and off! (Or, put the widget in your blog. Here’s the code:
<embed src=”http://widget.chipin.com/widget/id/a237a485db98c2b4” flashVars=”” type=”application/x-shockwave-flash” allowScriptAccess=”always” wmode=”transparent” width=”250″ height=”250″></embed>
- If you are in the area, show your support at the 1st Changebloggers/Changemakers Meetup on Oct. 15th as we welcome Alex Steed into the capital of change – Washington DC.
- Join the Changeblogger Facebook Group
- Add your blog or Twitter Name to the Changeblogger Wiki
- Connect on the Changeblogger NING group started by Britt Bravo
- Tweet it up using the Changeblogger hashtag: #changeblogger and/or follow the Twitter account @changeblogs to receive updates from top changebloggers!
Change is Coming to Town, and It Could be Yours
My now-fiance had a great blog post idea: How social media is transforming the job search and recruiting field – Thus, here we are, and below I hope you find some great helpful resources and add to this developing list.
Social Networking Sites
Linkedin – Not only does Linkedin allow people to post jobs, but you can also post jobs yourself, or send jobs to your connections. In addition, you can search for jobs at certain firms, see who posted them, and see if you know anyone who works there. Very informative for the investigative types.
Facebook – Certain Facebook group and fan pages are used for recruiting potential job candidates. For example, the U.S. Department of State uses its fan page as a recruiting tool into foreign policy, public affairs, foreign services officer, or even offers to help navigate a career path.
MyWorkster – MyWorkster offers its users a professional presence online. You can create a profile, resume and even a video resume. This network also has a job listing database, blogs, and more.
Twitter Recruiter’s/Job Postings
Many people post job openings they’ve either heard about or are currently trying to fill in a tweet, with a link to the job posting. (One great reason alone to become a Twitter-er!) However, more companies and individuals are creating Twitter-streams to post jobs and recruit talent. Some include:
- Jim Stroud
- Jason Alba
- Interactive Jobs
Jim Stroud over at the Recruiters Lounge has posted about recruiters and Twitter…surprised that he could only find 85 recruiters in a Twitter search! In my opinion, that’s 85 reasons right there to start a twitter feed.
To find information on a particular industry or job field, use Twitter Search to conduct a search query for certain keywords like “job positions,” “recruiter” or “career advice.”
TwitHire is also a Twitter application that lets you bundle your job postings into 140 characters. It’s also a great resource to look at current job openings.
Jeremiah Owyang has created a blog series “On the Move,” highlighting individuals moving within the social media profession. The series also lists great resources to getting plugged into a social media job, as well as listing current high-profile movers and shakers in the social media world (those who work at Fortune 5000 firms with 1000 employees or more).
Search for blogs based in the city you want to work. For example, KCRecruiting is a Kansas city blog that works to connect job seekers with KC opportunities or author Jim Durbin’s other more general blog, Social Media Headhunter.
- Job Fox,
- Job-Hunt ( who has a list of Fortune 500 career sites and employers by state!),
- the Web site of the firm you want to work for,
- employee blogs or Twitter account,
- CEO blogs of the firm(s) you want to work for,
- researching the firm’s social media use/presence,
- industry-specific list servs,
- your college/University network,
- your schools network (i.e. Mizzou Mafia for Missouri Journalism),
- fraternity and sorority networks,
- professional organization networks and Web sites,
- Honorary organizations (i.e. Delta Sigma Pi, Omicron Delta Kappa)
- listen to career advice and industry news podcasts
- Word of Mouth (friends, parents, mentors)
Basically, my research has shown that social media is revolutionizing now only business – but how to get employees, find employees and to become an employee.
I know this is a huge, developing topic. And, there’s lots to add, so I look forward to hearing from you all and your experiences. =)
*Note: I didn’t make this information industry specific, but I could if you guys would like. It does lean a bit towards those in social media….course, I’ve also noticed that for social media job searchers, in a way, you have the easiest of jobs because those are the jobs people are posting in the social media space. Other fields/industries are a bit slow to catch on…are
am I wrong?
photo credit: rockronie on flickr
What: Jonny’s Par-tay, the live interactive online talk show
Who: Join special guests Andre Blackman, Qui Diaz, and Alexandra Rampy, with host Jonny Goldstein and super producer Scott Stead.
When: Weds., July 16, Weds, 9-10PM
As Jonny himself wrote…
Commercial marketing is a powerful discipline that influences people (say, you) to behave a certain way (say, buy Count Chocula cereal). But what if the concepts and tools used by commercial marketers were used to effect positive social change–to get people to stop smoking, exercise regularly, or conserve energy? That’s social marketing. This week we have three afficionados of social marketing, Andre Blackman, Qui Diaz, and Alexandra Rampy, who are also deep into the world of social media. How does social marketing work, and how does social media fit into the marketing mix when we’re talking about marketing for good, not just for increased commercial success. Come to this very special Par-tay 4 Good this Wednesday!
Meet Vanessa Mason. She’s living purposefully, making a difference, doing what she believes in …and working in Mozambique!
Currently, a small number of social marketing (true SM) bloggers exist. Two of the greats, Nedra Weinreich and Craig Lefebrve are both amazing, but I was thrilled to also learn about Vanessa’s passion and knowledge for public health and social marketing as well. Thus, I nominated her for this week’s Blogger Neighborhood, as she is new to the block, and we need her help!
Blog/Site Name: Subject to Change
Blog Topics: social change, public health and observations about my experiences abroad
About the Author: After graduating from Yale University in 2006, Vanessa headed to DC, searching for a job that would allow her to be of service to disadvantaged populations. After working for a government contractor in health communication, she packed her bags and volunteered in Mozambique, assisting in a capacity building program for Mozambican NGOs working in HIV/AIDS. She currently lives in Argentina as a volunteer with a community health center that treats HIV patients.
Vanessa is passionate about public health, especially in developing countries, which is the perfect outlet to feed her love of travel and social change. Her blog features observations about social change through the prism of public health.
If you could live on any street, what would that street be named and why?
Sustainable Change Lane. The more I learn about social change, both through reading and my volunteering experiences abroad, the more I see the need to implement social change that can be sustained within the community without the continued intervention of outside funds and staff.
Who would be your dream real-life neighbor?
Dr. Paul Farmer. I just finished reading his book Pathologies of Power. I was amazed at the level of dedication that he has to helping the poorest of the poor have access to adequate health care. His organization, Partners in Health, does some amazing work all over the world.
If you customized your own license plate, what would it say and why?
TRY AGN. If you are working in social change, it is easy to get discouraged by the numerous obstacles. It is hard to see the faults in the world and know ways to correct them, yet still not be able to bring about change. I think that the license plate is encouragement that we need to keep trying because that is the only way that we will see any changes.
What would you gift to a new neighbor as the perfect welcoming gift?
I think plants are always good; they make white walls seem less sterile. Paper whites are good because they are easy to take care of and smell nice.
What’s your favorite blog post and why?
I think that it is a pair of them. The first, Meet Sylvia, was my attempt to talk about the wonderful people who I have met here and well as sharing my personal challenges with my work. The second post, Give Life 101 – Organ Donation, was inspired by my desire to make something positive out of the sad situation that I faced.
What’s one lesson you’ve learned from blogging?
I have been amazed at the possibility to make personal connections through blogging. It has been an unanticipated yet wonderful benefit.
Past Blogger Neighbors Include:
- Osocio @ Osocio, nominated by SocialButterfly
- Beth Kanter @ Beth’s Blog, nominated by SocialButterfly
- Beth Dunn @ Small Dots, nominated by Beth Kanter
- Len Edgerly @ LenEdgerly.com, nominated by Beth Dunn
- Stacey Monk @ Epic Change, nominated by the Twitter-verse
- Jason Dick @ A Small Change, nominated by Stacey Monk
- Roger Carr @ Everyday Giving, nominated by Jason Dick
- Andre Blackman @ Pulse & Signal, nominated by SocialButterfly
- Laura Stockman @ 25 Days to Make a Difference, nominated by Roger Carr
- Karama Neal @ So What Can I Do?, nominated by the Carnival of Change
- Julie Zauzmer @ 52 Ways to Change the World, nominated by Karama Neal
- …and now, Vanessa Mason @ Subject to Change, nominated by Socialbutterfly
This continuous weekly series highlights different blogs and their respective bloggers in the blogosphere neighborhood. Following the great Mr. Rogers, who tells us to ‘Get to know your neighbor,’ this series introduces us to our blogger neighbors, making for a more unified, collaborative voice for the social sector. Like to nominate someone or be featured yourself? Contact me @ firstname.lastname@example.org.