Posts filed under ‘Social Media’
In hopes to not influence responses, I will withhold my commentary on why I am inquiring about the topic: advertising on blogs. Instead, I will refer SB readers to the quick, 10-question survey I created, and look forward to sharing and discussing results. All responses are anonymous, unless designate your blog’s URL.
Feel free to share, as the more people that share their experiences, the bigger picture we will receive. Feel free to share with friends and colleagues as I am depending on a snowball sample for this informal survey. Gratzi
With the launch of Change.gov, commentary on Obama’s social media strategy and success have been made here, here and here. Yup, here too. Some are even calling Obama and the government integration of new media tools through Change.gov the Digital New Deal while others wonder about the extension of the Obama brand and community – post election.
Social media is awesome. Grand. Influential. Amazing. In my professional role working with government agencies, I must admit that my first reaction to Change.gov was, “Sweet, I can’t wait for this priority on social media to trickle down among other government agencies. Man, that would make our job so much easier.” Or, would it?
Because now, instead of talking about why to do it, the opportunity to implement may [hopefully] increase, meaning we must show results. And, Obama set the bar high.
Granted, Obama’s campaign is an amazing case study that aided in achieving an important end objective – getting Obama elected. However, Obama’s online success is due to more than social media.
- Obama’s campaign was newsworthy as according to a study conducted by the Pew Research Center Project for Excellence in Journalism. This encourage the public to be interested and engaged. The study found that:
“Overall, the presidential campaign filled 54% of the newshole as measured by PEJ’s News Coverage Index from Oct. 27-Nov. 2. That represents a slight uptick from the previous two weeks when the election was at 52% (Oct. 20-26) and 51% (Oct. 13-19). The race for the White House was the dominant story in all five media sectors, most notably in cable, where it accounted for 84% of the airtime studied, and on the radio airwaves, at 65%.”
- Obama created the Obama-brand. If you work in government, you may understand some of the government’s sensitivity to the word brand. And from the outside, how the public might react to the government branding or marketing itself. (Hence, the whole debate back when to transition from health communications to health marketing.) However, the Obama-brand has become widely accepted and adapted while maintaining a consistent message to diverse audiences across a range of platforms.
- The number of resources available. Obama’s fundraising numbers were out of the roof. Not every project is as fortunate. This is why highlighting and emphasizing ROI is important and critical.
- Obama was the first, and it was sexy. Being the first is always advantageous. In the government 2.0 sector, Obama led the way in showing how to leverage a comprehensive social media plan to create an online presence that connected with the overall program’s mission. Not only did he do it, but he made it sexy by implementing creative elements that encouraged not only online users, but also online ambassadors.
- Obama and his team understood the essence of social media online and off line. This is the biggest one I think. Obama’s message tapped into the cornerstone of social media – help me, help you, help me, empower America. Did you get lost in that? Web 2.0 is about the conversation and Obama is encouraging conversation with him and among each other. The Change.gov Web site communicates it best:
“Share your vision for what America can be, where President-Elect Obama should lead this country. Where should we start together?”
He took the essence of social media tools and made it his mantra. He is change, but he needs you to help create that change. You want change, but you need him to lead that change. Brilliant.
In your opinion, what other factors outside of social media helped mold Obama’s online success?
My dad sent me this great video today. It makes you think. It motivates you, like @garyvee, to get off your butt and get moving. You may think that doing nothing only affects you. Tuning out is a choice. So, that can be your opinion. But, standing, means not helping others to fly.
No matter your political leanings, you must admit this quote is poetic. On NPR, a man talked about getting ready to vote for a president for the first time was being asked who he was voting for and why. He recalled this text message he received from a friend:
“Rosa sat, so Martin could walk. Martin walked, so Obama could run. And, Obama is running so our children can fly.”
What if that could be you? What if your actions could empower others to succeed. Think about the power that ripple effect could have. Whether it’s for Obama or McCain, Vote. Act. Do. No matter what, after the election, we will all need to keep moving, if not faster. Let’s get busy, and let’s FLY together. Just ask these guys:
*Don’t quote me on the stats, as I’m still trying to find this video’s source. But, it is powerful.
Google Earth recently launched its iPhone app, so what does this mean. I think this means more non-profits and organizations taking notice on how to literally, map out their strategy.
Mapping, mainly through Google earth and Google maps, has been increasing in use. I was first introduced to mapping glorious-ness by my fiance. When we went to Rome last year, he created a Google map highlighting all the Gelato hot spots in Rome. What more can I ask for than a man who not only shares my second love of ice cream, but plans it as key stopping point while we tour Italy? Now, In terms of relevant non-profit mapping, I was moved by 1) Wild Apricot’s recent post about Google Earth outreach, and 2) a SB Reader.
As Wild Apricot shares:
Google Earth and Google Maps let anyone create a custom map — and share it by sending a link, or embed on a web page. Personalized and annotated, even enhanced with photographs and videos, online maps can help to engage your supporters in a way that bare text never can. New features now let you collaborate with others and import geographical data to customize a map.
SocialButterfly reader, Dan, at Tutor Mentor Connections recently shared with me how he and his non-profit are utilizing mapping technolgoy. Over the past six months, Tutor Mentor Connections have developed a library of maps that are intended as tools that leaders use to support the growth of volunteer-based tutor/mentor programs in specific geographic areas in Illinois. I conducted an email interview with Dan which I will feature later this week, but here is a sneak preview:
“Maps are one form of visual communications. Pictures are worth thousands of words in communicating ideas. Generals use maps to distribute troops in time of war. They do this to make sure they have forces everywhere they are needed. A city could have a telephone directory full of youth program listings, and still not have programs in half of the places where they are needed. Maps can help leaders understand where there are programs, and can be used to help build business/non profit collaborations. They can be used as tools in any leadership strategy.”
I look forward to sharing Dan’s work with you as I think Dan is doing a fantastic job of creating a 1, 2 Punch when it comes to tackling giant issues (i.e. poverty and education) through mapping technology. Crafting data, supported by research, and translating that creatively through meaningful, visual representation.
Others Examples of Non-Profits Mapping
- Google Earth’s outreach blog highlights 10 example case studies on how non-profits have used Google Earth for their efforts. These groups include: the U.N. Environment Programe, EDGE, The Jane Goodall Institute, U.S. Holocaust Museum, Sierra Club and others. Whether this means providing virtual tours, highlighting the location of endangered species, or elevating the work of researchers and scientists, mapping can provide innovative and creative ways to communicate a message visually.
- The New Orleans Food and Farm Network used Google Maps to show how residents in devastated areas where to find food, from grocery stores and restaurants, to farmers’ markets and emergency kitchens. Additional related outreach included the distribution of paper and PDF maps.
- Mobilizing Youth – Though an older post from August 2007, the blog lists over 25 examples of non-profits using maps to conserve rainforests to raising awareness for child cruelty.
- Factory Farm Map – Food & Water Watch, a nonprofit consumer organization concerned with clean water and safe food issues, had the goal to illustrate the growth of factory farms across the United States, mapping US Census data to show how and where animal production is becoming concentrated in different regions of the country. (Wild Apritcot) Thus, enter mapping technology to bridge the disconnect between dense data and understanding.
Where to Get Mapping
- Google Earth, Google Earth Plus, Google Earth Pro
- According to Wild Apricot’s summise, NP’s can use Google Earth Free, but it is not to be used to provide paid services. Compare Google earth packages to determine the one you need for your project. For the Pro version, organizations. To see what financial assistance may be available, be sure to check out Google Earth’s grant program.
- Google Maps
- Create interactive maps using a vector architecture base.
- Zee Maps
- Quickly create interactive world maps through a service that allows you to add your own search query, allow for user-admins and is multiple-user friendly.
- Frappr collects three pieces of information: an online guest book, a hit log and a map. Using Google Map technology, visitors to Frappr can enter their name, zip code and other information. Their locations are then marked on the map with a clickable flag that pops up their information. (Netsquared)
- Create, view, share and and personalize your own custom made map. The user-interface on this tool looks very user-friendly.
- Dabble DB
- Helps you create online databases to manage, share and explore data and to build web applications. Some that can be represented in the form of a map to help breakdown and identify trends.
- A product of Microsoft, this tool helps you visualize and translate your data into meaningful information.
- Mashups – i.e. Fast Food Maps, Housing Maps, and more
- Mobile Apps – Google Earth App for iPhone
- Widgets – i.e. Platial, ClustrMaps, Google Maps, Widgetbox maps
Mapping is a great visual. However, for the map to be both effective and useful, it must be fueled by great content while also being data-driven. Thought this research document is from 2002, skimming through it shows just how data can be re-constructed to be meaningful and cohesive. However, this is where I believe mashups come into play too.
What are your thoughts on mapping technology?
Photo credit: flickr, dannysullivan
Mobile. What do we do with this one word? We CAN do so much. Rather than go on, instead, I want to give some examples and highlight the cool factor of how mobile can add some out-of-the-box type thinking to an overall health and/or social marketing-related initiative.
(Granted, any initiative must go beyond cool, and must not be done solely for the cool factor. But, for creative juices, let’s show off some coolness.)
Cool Factor: Personal PSAs, 24 Hours, and Collaboration.
In one day, more than 20 students from 6 universities and five AIDS organizations hit the streets with only cellphone video cameras to produce 8 short video messages to encourage youth to be tested for HIV. (Personal PSAs are those shared via mobile and social networks, in addition to being user-generated.)
Cool Factor: Txt2Quit. 480 Customized Text Messages. 26 Week Program.
This is a tested and research-based product produced to help individuals quit smoking. The program was presented at the Texting for Health Conference this past February, and hopes to provide the tool in multiple languages as well!
Organization(s): The 2007 Live Earth Concerts, The Ethical Reputation Index and LightSpeed Research
Objective: 1) Measure the effectiveness among 18-45 year olds of event sponsorship and advertising in real-time and 2) Measure this audience’s interest in green issues raised by the global concerts and sponsors.
Cool Factor: Mobile as a research tool.
The first example was using mobile to raise awareness and increase a call to action. The second example offered a product to those working to stop smoking. This example expands the uses of mobile by showing how it can be used as a medium to conduct research. In case your curious, the response rate was 20% and most notably, the research was done, fast, with results given that same day.
Organization(s): The Fair & Lovely Foundation and Hindustan Unilever Limited
Objective: Increase the visibilty and utilization of the Fair & Lovely Foundation’s scholarship program among women and girls in low-income groups in rural and urban India.
Cool Factor: Cost Effective. Wide Reaching. Full Approach.
All elements of mobile marketing were utilized in this campaign: an SMS Blast, SMS Shortcode (a code word/number individuals can respond to), interactive voice response, banner advertising, a microsite and the Lead Capturing Zone that induced the call to action for individuals to apply for the scholarship. As a result, over 44,000 student applied in 1.5 months and 2 million page impressions were gained from the banner advertising.
Organization(s): Macmillan Cancer Support
Objective: Provide an alternative route to collect donations for those not wanting to donate online via credit or debit card.
Cool Factor: Mobile as a fundraising channel.
For this organization and through this campaign, SMS donations was the most successful mechanism with 59% of donations being made through text.
Organization(s): Save the Children and Verizon Wireless
Objective: Provide lifesaving assistance during the natural disasters that occurred in China and Myanmar.
Cool Factor: Assists during times of emergency.
Individuals could text 4SAVE with the word ‘quake’ to donate to earthquake relief or the keyword ‘cycloce’ to contribute to the cyclone relief. Upon texting, a reply asking for confirmation will be sent and a $5 donation will be added to the person’s phone bill.
Organization(s): Major universities and colleges across the country.
Objective: Implement an emergency notification system for all the University campus community.
Cool Factor: Campus Alert System. Emergency Preparedness.
Across the country, universities and colleges are implementing emergency alert systems through mobile and email technology to prevent another Virginia Tech tragedy. It’ll be interesting to see how other systems and institutions implement a similar strategy.
Organization(s): mGive & Keep A Child Alive, mGive & the Washington Nationals, The MLB and the Children’s National Medical Center, mGive & The All-Star Game, Stand Up for Cancer, and Make a Wish Foundation
Objective: mGive & Keep A Child Alive: Move people to donate during Alicia Key ‘As I Am’ tour; mGive & the Washington Nationals: When the Nationals play the Houston Astros, fans will be asked to donate to the Children’s National Medical Center to fight pediatric diabetes through a mobile/text campaign; mGive & The All-Star Game, Stand Up for Cancer, and Make a Wish Foundation: fans will be asked to donate to these two non-profits during the All-Star game through a mobile program.
Cool Factor: Mobile Giving. Integrated Marketing.
Mobile giving is now becoming a trend. Through the Alicia Keys mobile campaign, over $40,000 was raised to support Keep a Child Alive. mGive itself is a social giving company that helps non-profits utilize mobile technology to increase their fundraising efforts. To see the latest campaigns (including combining broadcast television commercials with a mobile call to action), check out their blog. The Mobile Giving Foundation currently keeps a list of all 36 ongoing mobile giving campaigns.
Organization(s): The Centers for Disease Control and Prevention
Objective: Provide a home site for of CDC’s mobile information about hurricane preparedness and the flu season.
Cool Factor: Government Goes Mobile.
Due to the increasing amount of dangerous hurricane like Katrina, Gustav and Ike, the CDC recently created a mobile Web site to further assist during times of emergency. I see this site growing as the use of mobile increases, but it’s a great first step and a good role model for other government agencies.
Organization(s): Meir Panim (Network of Soup Kitchens in Israel)
Objective: Increase donations for the soup kitchens, while also communicating an individual’s impact on the cause.
Cool Factor: Shows Impact on the Spot.
Meir Panim ran an interactive campaign with banner advertisements asking individuals to ‘SMS for Lunch‘ a promotional interactive campaign: On their website a boy was featured, facing an empty plate. The site encouraged donations and once the system received the SMS, the banner changed to show a full plate of food with the boy smiling. Talk about realtime impact!
- The Mobile Marketing Association provides a larger list of mobile initiatives, separated by industry.
- The Mobile Giving Foundation currently keeps a list of all 36 ongoing mobile giving campaigns.
- The blog MobileActive.org has a directory listing of non-profits using mobile technology, as well as a list of tools and vendors.
From these examples, we’ve seen how mobile technology can be used to:
- Raise Awareness.
- Provide a product.
- Be an instrument for research.
- Be cost-effective, fast, and provide results.
- Be a fundraising tool.
- Be creative.
- Encourage mobile giving.
- Extend a current campaign.
- Be another medium to integrate into a marketing program.
What other mobile campaigns exist that you think have an extra dose of the cool factor?
For those that have been following the “Let Our Congress Tweet Campaign,” the news is in. Congress can now Tweet (as well as YouTube, Flickr and other 3rd-party sites) when communicating with constituents.
This campaign was the 1st official policy issue brought forth through Twitter. Individuals supporting the campaign were asked to tweet:
“Congress, change the rules. Talk to us on our social networks. http://letourcongresstweet.org/ Let Our Congress Tweet! #LOCT08.”
The campaign with links to media coverage can be found here. In response, the Sunlight Foundation has created @CAPITOLTWEETS has been created for those who want to receive tweets sent out by members of Congress. This allows interested individuals can get a @CAPITOLTWEETS widget to include on their blog or Web site if desired that updates every 10 minutes with tweets from Congress members.
The rulings official wording is and can be found on Speaker Pelosi’s blog:
In addition to their official (house.gov) Web site, a Member may maintain another Web site(s), channel(s) or otherwise post material on third-party Web sites. (more…)
Related, in June, I compiled a list of ALL government Twitter accounts available. This post has been very popular, and many more have since been a) suggested and b) created. Thus, here is the update, beginning with none other than….Congress members who Twitter. Colleague @ariherzog also maintains the Government page on the Twitter fan wiki for future updates. Enjoy!
- Joe Biden (D-Del.)
- Sen. John McCain (R-Az.)
- Hillary Clinton (D-N.Y.)
- Jim DeMint (R-S.C.)
- Chris Dodd (D-Conn.)
- Chuck Grassley (R-Iowa)
- Jim Inhofe (R-Okla.)
- Barack Obama (D-Ill.)
U.S. House of Representatives
- Neil Abercrombie (D-Hawaii)
- Gresham Barrett (R-S.C.)
- Roy Blunt (R-Mo.)
- John Boehner (R-Ohio)
- John Boozman (R-Ark.)
- Michael Burgess (R-Texas)
- Dan Burton (R-Ind.)
- Eric Cantor (R-Va.)
- John Culberson (R-Texas)
- Keith Ellison (D-Minn.)
- Randy Forbes (R-Va.)
- Pete Hoekstra (R-Mich.)
- Randy Kuhl (R-N.Y.)
- Tom Latham (R-Iowa)
- Bob Latta (R-Ohio)
- Thaddeus McCotter (R-Mich.)
- Kendrick Meek (D-Fla.)
- Candice Miller (R-Mich.)
- George Miller (D-Calif.)
- Nancy Pelosi (D-Calif.)
- Tom Price (R-Ga.)
- Denny Rehberg (R-Mont.)
- Ileana Ros-Lehtinen (D-Fla.)
- Tim Ryan (D-Ohio)
- Christopher Shays (R-Conn.)
- John Shimkus (R-Ill.)
- Mark Udall (D-Colo.)
- Tom Udall (D-N.M.)
- Joe Wilson (R-S.C.)
- Rob Wittman (R-Va.)
- John Yarmuth (D-Ky.)
- Ron Paul (R-Texas) (FAKE PROFILE)
Executive Branch (including Cabinet, departments, and agencies)
- The White House: Communications Office
- The White House: Office of National Drug Control Policy
- Department of Agriculture: Food Safety Information Center
- Department of Commerce: National Oceanic and Atmospheric Administration: National Marine Sanctuary
- Department of Defense: DipNote Blog, @dipnote
- Department of Defense: Maxine Teller, Public Affairs
- Department of Defense: Mark Drapeau, Research Fellow, National Defense University
- Department of Defense: US Joint Forces Command
- Department of Defense: Department of Army: US Army
- Department of Defense: Department of Navy: Naval Air Warfare Center Weapons Division: HJ Armstrong, public affairs
- Department of Energy: Argonne National Laboratory
- Department of Health & Human Services: AIDS.gov (AIDS Conference)
- Department of Health & Human Services: AIDS.gov (Main)
- Department of Health & Human Services: National Institutes of Health: NIH Communications Office
- Department of Health & Human Services: National Institutes of Health: Jim Angus
- Department of Health & Human Services: Office on Women’s Health
- Department of Homeland Security: Emergency Preparedness
- Department of Homeland Security: Leadership Journal
- Department of Homeland Security: Transportation Security Administration blog team
- Department of Homeland Security: US Citizenship and Immigration Services
- Department of Interior: National Park Service: Brooks Camp at Katmai National Park
- Department of Interior: National Park Service: National Center for Preservation Technology & Training
- Department of State: Country-specific Information, travel department
- Department of State: Dipnote, official blog feed
- Department of State: US Embassy, London
- Environmental Protection Agency: EPA
- Environmental Protection Agency: EPA News Releases
- Environmental Protection Agency: Greenversations blog
- General Services Administration: Federal Citizen Information Center
- GSA: Office of Citizen Services and Communications: GovGab
- GSA: Office of Citizen Services and Communications: GobiernoUSA.gov
- GSA: Office of Citizen Services and Communications: USA.gov
- National Aeronautics and Space Administration: Astrobiology Institute
- NASA: CoLab, advising and consulting on NASA collaboration
- NASA: Desert RATS
- NASA: Earth Observatory, echoed at Natural Hazard
- NASA: GLAST
- NASA: Hubble Space Telescope
- NASA: Jason-1 project
- NASA: Kepler
- NASA: Lunar Atmosphere & Dust Environment Explorer
- NASA: Lunar Crater Observation & Sensing Satellite
- NASA: Lunar Reconnaissance Orbiter
- NASA: NanoSail-D mission, first solar sail created for nanosatellites
- NASA: NASA EDGE
- NASA: PharmaSat
- NASA: PreSat
- NASA: Public Affairs
- NASA: Solar Dynamics Observatory
- NASA: Transiting Exoplanet Survey Satellite
- NASA: Emma Antunes, web manager
- NASA: Ames Research Center: Public Affairs Office
- NASA: Ames Research Center: Kimberly Ennico, payload scientist
- NASA: Goddard Space Flight Center: Linda Cureton, chief information officer
- NASA: Goddard Space Flight Center: Ravi Sharma, engineer
- NASA: Innovative Partnerships Program: Doug Comstock, director
- NASA: Jet Propulsion Laboratory: Cassini, flying around Saturn
- NASA: Jet Propulsion Laboratory: Earth Vital Signs
- NASA: Jet Propulsion Laboratory: Mars Exploration Rover
- NASA: Jet Propulsion Laboratory: News, unofficial feed, not endorsed by JPL
- NASA: Jet Propulsion Laboratory: Phoenix Mars Lander
- NASA: Langley Research Center: Bil Kleb, computational aerothermodynamist
- NASA: Marshall Space Flight Center: Daniel Kanigan, public affairs
- National Geospatial-Intelligence Agency: Chris Rasmussen, social software knowledge manager/trainer
- Office of Personnel Management: OPM
- Securities and Exchange Commission: SEC Investor Education
- Social Security Administration: Lee Alviar, public affairs specialist in Dallas
- U.S. Geological Survey: USGS
- U.S. Geological Survey: Earthquake & Tsunami Warning
- U.S. Geological Survey: Dave Govoni, paleontologist
- U.S. Intelligence Community: Andrea Baker
- U.S. Intelligence Community: Heather Cox
- U.S. Intelligence Community: John Hale
- U.S. Peace Corps
- U.S. Small Business Administration: Business.Gov
- Bob Barr (L), former U.S. Representative from Georgia, presidential candidate in 2008
- John Edwards (D), former U.S. Senator from North Carolina, presidential candidate in 2004 and 2008
- @secgen – The U.N. Secretary General
- @peacecorps – The Peace Corps
- L.A. California Fire Department
- Mike Huckabee – Former Arkansas Governor and Presidential Candidate
U.S. State Government Leaders
- @schwarzenegger – California Gov. Arnold Schwarsenegger
- @GovernorGibbons – Nevada Gov. Jim Gibbons (No longer actice and beware the fake account @FakeGibbons)
- @govgranholm – Michigan Gov. Jennifer Granholm
- @johncherry – Michigan Lieutenant Gov. John Cherry
- @PeterKinder – Missouri Lieutenant Gov. Peter Kinder
- Mark Boughton, Mayor of Danbury, Connecticut
- R.T. Rybak, Mayor of Minneapolis, Minnesota
U.S. State Government
- @coloradogov – Colorado Government
- @kygov – Kentucky Government
- @vermontgov – Vermont Government
- @UtahGov – Utah Government
- @SCGOV – South Carolina Government
- @www_maine_gov – Maine Government
- @rigov – Rhode Island Government
- @wsdot – Washington State Department of Transportation
- @NevDCNR – Nevada Dept. of Conservation and Natural Resources
I have lot more to report from the World Social Marketing Conference, however, this news bit is too good not too share. Last week, I connected with Holly Grande on Twitter, and this girl is smart. Not only is she a rising public relations star, but you may not know that she is also rising singing sensation.
So I might have exaggerated a bit (though she has done voice overs for Radio Disney), but Holly took the usual ‘resume’ section on her blog, and instead of posting her actual resume, Holly provided a new range in entertainment. Literally. Check out Holly’s “Sing-A-Long Resume” below. Who wouldn’t hire someone with this innovative creativty (and bravery)?