The Blogger Neighborhood is Back with Some Perspective (from the Pipeline)

After some delay, the blogger neighborhood is back. To kick it off, let’s welcome Rosetta Thurman, author of Perspectives from the Pipepile.

I first began following Rosetta about a year ago. One scan through her blog’s homepage, and you will say, “She. is. impressive.” That’s what I did. And so did Avi Kaplan, a Harvard student who emailed me to nominate Rosetta for the Blogger Neighborhood. If you have someone you want to nominate, contact me at socialbutterfly4change@gmail.com.

Enjoy reading below and discover why Rosetta is definitely on her way.

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Blog Name: Perspectives From the Pipeline, observations on the nonprofit sector from the next generation

Blog Topics: nonprofits and leadership

About the Author: Rosetta Thurman is an emerging nonprofit leader of color sharing career advice, management resources and fresh ideas to inspire others to lead. Rosetta is a writer/consultant/fundraiser and has been quoted in articles about the nonprofit sector in the Washington Post, Nonprofit Quarterly, and the Chronicle of Philanthropy. Rosetta is also an Adjunct Professor teaching nonprofit management and leadership at Trinity University in DC.

If you could live on any street, what would that street be named and why?  Renaissance Boulevard.  I think we are in a time of great opportunity for young people to renew our responsibility to our communities.  It’s a very rich time in our history where we have the chance to lend all of our talent & skills to a movement, any movement that will create change.

Who would be your dream real-life neighbor? Nikki Giovanni, my favorite poet.  I think I would be inspired every day just by living next door to a literary genius.

What first prompted you to blog?  I felt that my generation’s voice was being ignored in the nonprofit sector, as if our opinions didn’t matter in discussions about the future of this sector that we will inherit. At first, I started Perspectives From the Pipeline as a learning experience for me as a young nonprofit professional to formulate my thoughts about the nonprofit sector.

As a member of the “next generation” of nonprofit leaders, I saw many challenges for our sector as well as many new ideas for solving them. Unfortunately, when people my age speak up, few people listen.  I write about nonprofit leadership and organizational issues to help others think more critically about their careers & day to day work. My goal is to bridge the gap between challenges and solutions within the nonprofit sector, especially as they relate to the younger workforce and nonprofit leaders of color.

If you customized your own license plate, what would it say and why? OnMyWay.  Because my favorite quote from poet Carl Sandburg illustrates how I live my life. “I’m an idealist.  I don’t know where I’m going, but I’m on my way.” 

What would you gift to a new neighbor as the perfect welcoming gift?  A three-layer red velvet cake.

If you were planning the next block party, what entertainment would you plan?  A big concert with Jill Scott and Kanye West.  A Soul Train line.  All-you-can-eat crabs. And a Taboo marathon. 

What’s your favorite blog post and why?

Of mine: because we don’t talk enough about the values that brought us to nonprofit work, Real Talk: Why I Work in the Nonprofit Sector. And from Seth Godin, Because we all need inspiration to make the leap to greatness.

What’s one lesson you’ve learned from blogging? I found that blogging gave me a way to speak to the issues I care about and influence others in the process.  On the internet, you can have such a huge reach, and impact on people who may not have given you a second thought otherwise.  I learned that people want to hear the truth, and they will support social media and online community if it’s real and authentic.

Past Blogger Neighbors Include:

• Osocio @ Osocio, nominated by SocialButterfly
• Beth Kanter @ Beth’s Blog, nominated by SocialButterfly
• Beth Dunn @ Small Dots, nominated by Beth Kanter
• Len Edgerly @ LenEdgerly.com, nominated by Beth Dunn
• Stacey Monk @ Epic Change, nominated by the Twitter-verse
• Jason Dick @ A Small Change, nominated by Stacey Monk
• Roger Carr @ Everyday Giving, nominated by Jason Dick
• Andre Blackman @ Pulse & Signal, nominated by SocialButterfly
• Laura Stockman @ 25 Days to Make a Difference, nominated by Roger Carr
• Karama Neal @ So What Can I Do?, nominated by the Carnival of Change
• Julie Zauzmer @ 52 Ways to Change the World, nominated by Karama Neal
• Vanessa Mason @ Subject to Change, nominated by SocialButterfly
• Stephanie Gulley @ HeyStephanie.com, nominated by Vanessa Mason
• Aaron Ferster @ EPA’s Greenversations, nominated by SocialButterfly
• Julia Barry @ New Moon Media, nominated by the YPulse Conference
• Rosetta Thurman @ Perspectives from the Pipeline, nominated by Avi Kaplan 

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This continuous weekly series highlights different blogs and their respective bloggers in the blogosphere neighborhood. Following the great Mr. Rogers, who tells us to ‘Get to know your neighbor,’ this series introduces us to our blogger neighbors, making for a more unified, collaborative voice for the social sector. Like to nominate someone or be featured yourself? Contact me @ socialbutterfly4change@gmail.com.

Britt Bravo and SocialButterfly Unite Changeblogger Community

In late May, Britt Bravo at Have Fun * Do Good recruited her readers to create a list of Changebloggers – members of the blogging community who:

“…use their blog, podcast or vlog to raise awareness, build community, and/or facilitate readers, listeners, and viewers taking action to make the world better.”

On her blog, Britt developed a working list of 40+ Changebloggers, events and other online lists. Then a facebook group was created. Now, we are organizing our list further. I have created a Changeblogger Wiki that is being used to gather blogs and their author’s names, Twitter contact names, locations, create a shared list of Changeblogger meetups and events while also being a live idea-swapping forum.

The first idea pitched is develop a changeblogger logo. Thus, we are launching a Changeblogger logo contest! Check out the wiki for more details.

Currently, Britt is planning a Changeblogger meetup to correspond with the BlogHer conference in San Fransisco. At that conference, Britt is facilitating the Birds of a Feather session for Green, Social Change & NPO/NGO bloggers, Friday, July 18th from 10:30-11:45 AM. And, I plan to add a Changeblogger meetup to correspond with BlogHer’s Reach Out Tour in Washington D.C later this year in October.

So join the wiki and stay tuned for more ways to take online communications –> offline.

Host of the Carnival for Change, this Blogger Neighbor asks, “So What Can I Do?”

Many of us are familiar with the Carnival for Non-Profit Consultants, but has everyone taken notice of the Carnival for Change? It’s a current carnival started by this week’s Blogger Neighbor Karama Neal @ the blog, So What Can I do?

In the Carnival for Change, Karama “explore the web for interesting items relating to social justice, health, education, and opportunity.” To submit posts or to see past carnivals, click here. In the meantime, enjoy learning more about another great addition to the neighborhood!

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Blog Name: So What Can I Do? – The public service weblog promoting ethics in action.

Blog Topics: Posts focus on actions readers can take that make a positive difference in our world. My goal is for readers to recognize that we all are able to contribute to a better society, and be inspired to do so. Mahatma Ghandi’s quote, “Be the change you want to see in the world,” is our mantra.

About the Author: Karama Neal is originally from Little Rock, Arkansas, and am a proud Southerner. I live with my husband and daughter in the Atlanta area.

If you could live on any street, what would that street be named and why?

I’d live at the corner of Justice Drive and Peace Way.

Who would be your dream real-life neighbor?

Octavia Butler. She’s my favorite writer, as her characters remind me that vastly more is possible than most of us believe.

What first prompted you to blog?

The conversations at my dinner parties always turned to the problems in society. My friends and I could go on for hours about what was wrong with the world, but after a while I wanted to focus more on solutions. I decided to create a forum for collecting, disseminating, and discussing all the ways we can make a positive difference in the world. Blogging is the perfect medium for my idea, and in October 2004, I launched So What Can I Do.

If you customized your own license plate, what would it say and why?

“NO XQS” It’s so easy to find reasons not to do what we know is right or good. I try not to let myself do that. Likewise, I encourage my readers (and myself) to act for a better future rather than rationalize the status quo.

What’s your favorite blog post and why?

Sometimes folks think the only way they can contribute to solving the world’s problems is by donating money. Of course, that is not true, and my favorite posts tend to focus on ways almost everyone can give, regardless of how much money they have. Examples include donating blood, tissues, and related items, using cloth napkins, and gaming for change.

What’s one lesson you’ve learned from blogging?

Because the blogosphere is so accessible, the act of blogging makes one particularly accountable for what one writes. I’ve transferred that idea to my professional life, where I’ve become an advocate for open access publishing. Most academic research is published in expensive, hard-to-find journals. Open access publishing puts research papers on the web, where the public (who often funds research) can read, critique, and use it. It’s like blogging for tenure.

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Past Blogger Neighbors Include:

• Osocio @ Osocio, nominated by SocialButterfly
• Beth Kanter @ Beth’s Blog, nominated by SocialButterfly
• Beth Dunn @ Small Dots, nominated by Beth Kanter
• Len Edgerly @ LenEdgerly.com, nominated by Beth Dunn
• Stacey Monk @ Epic Change, nominated by the Twitter-verse
• Jason Dick @ A Small Change, nominated by Stacey Monk
• Roger Carr @ Everyday Giving, nominated by Jason Dick
• Andre Blackman @ Pulse & Signal, nominated by SocialButterfly
• Laura Stockman @ 25 Days to Make a Difference, nominated by Roger Carr
• …and Karama Neal @ So What Can I Do?, nominated by the Carnival of Change

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This continuous weekly series highlights different blogs and their respective bloggers in the blogosphere neighborhood. Following the great Mr. Rogers, who tells us to ‘Get to know your neighbor,’ this series introduces us to our blogger neighbors, making for a more unified, collaborative voice for the social sector. Like to nominate someone or be featured yourself? Contact me @ socialbutterfly4change@gmail.com.

Carnival of Non-Profit Consultants: Cha-Cha-Chaaange

Hello and welcome to my first time as a host for the Carnival of Nonprofit Consultants! This week was an open call, with a personal preference for social change and social marketing type posts.

The posts listed below largely discuss and point to current nonprofit marketing trends and potentially future marketing trends. Though this might not reflect social marketing per say, it is a reflection of social change….how trends surface, alter, flourish, downsize and in essence, change. So enjoy this week’s carnival!

• Jordan Viator at Connection Cafe’s post Glimpses of the Past, Present and Future Online Communication Practices for Nonprofits provides an audio file from a panel discussion with nonprofit guru Vinay Bhagat. In the discussion and as Mr. Viator reflects, marketing techniques have largely changed from 2003 to 2008…greatly thanks to new media, pointing out the next big trend of constituent empowerment.

• ***Inserting my special ‘bonus host post’ here, as it follows up well with Mr. Viator’s idea. In my post Consumerism. What’s Your First Reaction?, I too coin my own term ‘optimistic consumerism,’ explaining that with changing media and times, the consumer is becoming more empowered than ever by having a choice. In particular, not only do we have a choice of what products or services we consume, but we also have a choice in the place we consume our information. *Props to choosing the Carnival, 😉

• Rebecca Leaman at Wild Apricot continues the discussion of change in her post titled 5 Keys to Effective Knowledge Transfer for Nonprofits, where she outlines how effective communication can transfer through each phase of a message. No matter how the times and technology change, Ms. Leaman’s insights and download-able resource is priceless.

• Bryan Miller at Giving in a Digital World maps out the technology hype cycle in his post titled Online Fundraising and the Hype Cycle. Mr. Miller points out how web 2.0 is making the way for community fundraising 2.0 and that knowing where your nonprofit’s fundraising efforts are will put you and your organization ahead of the curve.

• Jason Dick at A Small Change-Fundraising blog outlines three core values of traditional nonprofit fundraising in his post: Cultivation, Solicitation and Stewardship. However, Mr. Dick points out that while the traditional model is good, the big umbrella term that deserves attention is relationship. According to Mr. Dick, a good relationship means good fundraising and “all bets are off” on the traditional process.

• J. Karlin at Marketing and Fundraising Ideas sets the stage on how to implement change in the post Powerful yet Reasonable Goals. Karlin says that before change can even be accomplished as was in the case study given of Tufts University, one should dream big, and not overlook setting reasonable, attainable goals.

• Last but not least, Jeff Brooks at Donor Power Blog offers up that any amount of change, is good change, in his post Tiny Gifts: Good or Bad?.

Thanks for tuning in to this week’s carnival. Thank you for all of the submission’s this week, as I’ve found new blogs and bloggers to follow, along with some great ideas about cha-cha-chaaaange!

Keep track of the Carnival of Nonprofit Consultants, no matter which blog is hosting, by subscribing to the Carnival feed.

The Neighbor Who Gives Everyday, Welcome Roger Carr

The newest addition to the Blogger Neighborhood is one who takes the 29-Day-Giving Challenge to the extreme by giving everyday. Roger Carr, at the blog Everyday Giving, was nominated by our last addition to the neighborhood: Jason Dick at A Small Change.

Read below to learn more about Roger and how he is working to inspire others to give…everyday. Enjoy, and stay tuned to see who Roger nominated for next week!

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Blog Name: Everyday Giving

Blog Topics: All types of philanthropy including volunteering, financial giving and acts of kindness

About the Author: Roger Carr is the founder and owner of Everyday Giving. he is a writer and speaker on the subject of making a difference. Roger is the author of the ebook “Wake Up and Make a Difference” and a co-author of the book “101 Great Ways to Improve Your Life.” He is an adviser to nonprofits regarding the establishment of an effective online presence and online marketing.

Roger is also a board member and volunteer with the Arthritis Foundation, Virginia Chapter. He has chaired the annual Fredericksburg Arthritis Walk fund raising event for the past three years. Roger lives with his wife, Kim, and son, Trevor, in historic Fredericksburg, Virginia.

If you could live on any street, what would that street be named and why?

A street named Hope Avenue would be a great address to live at. It would provide a daily reminder that we can have hope (and give hope) regardless of our circumstances.

Who would be your dream real-life neighbor?

Someone who is a philanthropist at heart. Mark Victor Hansen is the first person who inspired me to think big and make a difference. He would be an ideal neighbor to share with on a regular basis.

What first prompted you to blog?

For some guys, mid-life crisis means fast cars and women. For me, it meant discovering my life purpose, helping people help others. Blogging was one great way to help fulfill that purpose.

If you customized your own license plate, what would it say and why?

GIVDALY – Another way to spread the message to give back every day.

What you gift to a new neighbor as the perfect welcoming gift?

It depends on the neighbor. A young college student might get a home-cooked meal. For a young family, I would give a gift of babysitting for an evening. An older couple might receive flowers.

What’s your favorite blog post and why?

One of my most popular blog posts is also one of my favorites. The post, Nature Retreat in Washington DC Area, combines my love for hiking, photography and promoting a nonprofit organization, The Nature Conservancy.

What’s one lesson you’ve learned from blogging?

Blogging is not an individual sport. It is important to support fellow bloggers to be truly successful. This Blogger Neighborhood Series is a great example.

Past Blogger Neighbors Include:

• Osocio @ Osocio, nominated by SocialButterfly
• Beth Kanter @ Beth’s Blog, nominated by SocialButterfly
• Beth Dunn @ Small Dots, nominated by Beth Kanter
• Len Edgerly @ LenEdgerly.com, nominated by Beth Dunn
• Stacey Monk @ Epic Change, nominated by the Twitter-verse
• Jason Dick @ A Small Change, nominated by Stacey Monk
• …and now, Roger Carr @ Everyday Giving, nominated by Jason Dick

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This continuous weekly series highlights different blogs and their respective bloggers in the blogosphere neighborhood. Following the great Mr. Rogers, who tells us to ‘Get to know your neighbor,’ this series introduces us to our blogger neighbors, making for a more unified, collaborative voice for the social sector. Like to nominate someone or be featured yourself? Contact me @ socialbutterfly4change@gmail.com.

The Neighborhood is back: Welcome Jason Dick @ A Small Change

The neighborhood is back (after my stint away) with Jason Dick at A Small Change who blogs about the ins and outs of fundraising and more. Jason was nominated by our last addition to the neighborhood: Stacey Monk at Epic Change.

Read below to learn more about Jason, fundraising, and Jason’s message towards what he terms the ‘new philanthropy.’ Enjoy, and stay tuned to see who Jason nominated for next week!

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Blog Name: A Small Change – Fundraising Blog

Blog Topics: Online Fundraising, Everyday person philanthropy, general fundraising tips, and corporate philanthropy

About the Author: I have worked in the nonprofit world for the last several years. Currently I’m managing an advancement campaign for a community college but I have also worked in social services and healthcare. I have a passion for seeing small nonprofits raise the funds they need to fulfill their mission.

If you could live on any street, what would that street be named and why?

A Small Change Avenue (because it’d be the same name as my blog and that’d just be neat.)

Who would be your dream real-life neighbor?

My dream real-life neighbor would be living in a luxurious sky scrapper that had all of my friends in it, so I could have everyone I know close by all the time.

If you were in charge of planning the neighborhood’s block party, what entertainment would you plan?

I would probably be a part of the group of people calling and sending invitations. I’ve been fundraising long enough now that I like calling people to get them to come out to my events.

If you customized your own license plate, what would it say and why?

FUND 20 – As a way of saying I want to bring web 2.0 to the fundraising world. My wife would never let me put that on our license plate.

What you gift to a new neighbor as the perfect welcoming gift?

An annual report and a pledge card. No just kidding! Probably flowers or something like that. Everyone likes flowers.

What’s your favorite blog post and why?

My ‘All Donor’s as Major Donors‘ post because it was the culmination of a lot of thinking I’ve done regarding the value of every donor.

Or my ‘A New Kind of Philanthropy‘ post because I believe philanthropy is for everyone, not only those with lots of money.

What’s one lesson you’ve learned from blogging?

There are amazing things happening in philanthropy and we are only at the beginning of seeing what can happen. Through tools like Linkedin and Facebook, we are able to connect to and stay connected to people better than ever before. When the ordinary everyday person realizes that they can change the world and starts to use their network to do so we will see amazing global change.

Past Blogger Neighbors Include:

• Osocio @ Osocio nominated by SocialButterfly
• Beth Kanter @ Beth’s Blog nominated by SocialButterfly
• Beth Dunn @ Small Dots nominated by Beth Kanter
• Len Edgerly @ LenEdgerly.com nominated by Beth Dunn
• Stacey Monk @ Epic Change nominated by the Twitter-verse
• …and now, Jason Dick @ A Small Change, nominated by Stacey Monk

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This continuous weekly series highlights different blogs and their respective bloggers in the blogosphere neighborhood. Following the great Mr. Rogers, who tells us to ‘Get to know your neighbor,’ this series introduces us to our blogger neighbors, making for a more unified, collaborative voice for the social sector. Like to nominate someone or be featured yourself? Contact me @ socialbutterfly4change@gmail.com.

photo credit: Flickr: Société Royale d’Horticulture

B2School Monday Minute: What is a ‘non-profit’

I recently overheard a conversation that got me thinking. Here’s a clip from the conversation:

Person 1: With the rise of a third sector, defined as the non-profit sector, how will this affect both the private and public sectors? And, what are the relationships between the three and what will that mean for the future?

Person 2: Well, what is non-profit? Non-profit means merely a tax break. You have two kinds of non profits. Those that are genuinely good and advocate for their cause efficiently and effectively, but then you have those that don’t. So, when you say non-profit, you’re merely talking about a tax break.

Needless to say, this conversation got me wondering, and I’m still pondering. What is a non-profit? And, say the word ‘non-profit’ is a brand….how do current consumers perceive this brand?

I feel these questions are important because whether you are a political organization, grassroots, religions, a charity, professional organization, foundation, community oriented, advocacy organization, special interest group, etc… how the broad term non-profit is ‘branded’ and perceived could have large implications for your success.

Graduate student from Case Western Reserve University, Kate Luckert, provides a great outline on the definition of non-profits and various examples, including why they may/are important.

About. com‘s definition tends to support Person 2’s definition of a nonprofit:

A nonprofit organization is one that has committed legally not to distribute any net earnings (profits) to individuals with control over it such as members, officers, directors, or trustees. It may pay them for services rendered and goods provided.

The European research Network states that there is no universally accepted definition to the term: non-profit sector. There is also no universally accepted social marketing definition. My view though is…. if the term non-profit lacks in credibility and reputation, the term social marketing should be used more often to describe certain effots.

Many organizations practice social marketing, but they don’t know it or realize it. Some people say that the term social marketing is too limiting, however, I see it more as an umbrella term backed with credible research.

Thoughts?

• nonprofit.
• social marketing.
• private sector.
• public sector.

How do they relate?

Philanthropy: Po-ta-toe, pa-ta-toe?

Browsing my facebook groups following my last post on FliP, I found and joined the FLiP facebook group. I noticed one of the discussions posted on the topic: ‘Traditional vs. Social Change Philanthropy.’ For the sake of anonymity, the Poster of the topic wrote as follows:

“On the FLiP homepage there is a great article about how, in many respects, traditional philanthropy is actually reinforcing the status quo. In my comment to that article I quoted Martin Luther King Jr, “Philanthropy is commendable, but it must not cause the philanthropists to overlook the circumstances of economic injustice that make philanthropy necessary.”

What are your thoughts on that? Are too many of us in the nonprofit sector offering programmes that are far too reactive, vs actually examining and addressing the socio-economic issues that require our ‘programmes’?”

This discussion topic is followed by another that asks about philanthropy education programs. And, to my surprise and after some research, there are many, and growing: IUPUI’s Center on Philanthropy, NY University School of Philanthropy, Columbia’s MA in fundraising, Hebrew University of Israel’s M.A. in Community Leadership and Philanthropy Studies, Bay Path College in Massachusett’s M.S. in Non-Profit Management and Philanthropy, St. Mary’s graduate program in Philanthropy and Development, and MORE!  The programs listed include degrees surrounding fundraising, non-profit management, leadership, governance, development, philanthropy and othe-related terms….yet social marketing termed programs still lack.

Upon this brief internet browsing, I reflected on what the definition of ‘philanthropy‘ means. Stay with me for a moment, are the terms philanthropy and social marketing interchangeable? What is this term social-change philanthropy? We’ve been talking a lot about the identity crisis in communications, and it appears that there is some overlap. Social marketing does take in the marketing process, but it is also – as the Facebook Poster said – can be applied to looking at socio-economic issues.

Feel free to share as this thought is still developing….how do the two relate to one another and what does this mean for the field of communications or in the non-profit sector?

Future Social Marketers Unite

As the debate on the creation of a National Social Marketing Association continues, future social marketing and SM-related students/practitioners should check out FLiP (Future Leaders in Philanthropy). It is another online community that offers many great resources and connections for those exploring philanthropic related fields. According to the its homepage, FLiP’s mission statement includes:

We are the future leaders in philanthropy. By working together, we will further our careers, serve our organizations’ mission, and change the world. FLiP is dedicated to creating a community and a network where other future leaders can meet, learn, exchange ideas, and contribute to each other’s success.

They offer interviews with young professionals in a variety of social change/philanthropy related careers. They offers resources for further education, career guides, views from fellow interns, opportunities to network, online presence on Facebook, MySpace and AOL and much more.

This community is great for making connections with those who have related interests and goals. In the meantime, there is a Massachusetts Social Marketing Association and WOMMA (Word-of-Mouth-Marketing Association). However, a national social marketing association is still in progress. Nedra Weinreich, on her blog Spare Change, offers a better history about the creation of a professional social marketing society. Weinreich also offers her views on the status of such an organization. The big debate seems to rest on whether or not the SM Association should be underneath the AMA (American Marketing Association) or be its own separate identity.

As this blog has hinted at, I believe this relates to the ‘identity crisis’ that all of strategic communications is facing, whether commercial or not, in seeking universally accepted definitions. How do you draw the lines between what is and what is not advertising, marketing, dare I say journalism, corporate social responsibility, word of mouth marketing, social marketing, viral marketing, sponsorship, etc. I have my own ideas, of course. But, I’m more curious about learning what others think about this topic.

• Should social marketing have its own professional organization?
• How would you decide who could and could not join?
• Should it me under the AMA? If so, then should word-of-mouth-marketing also be under the AMA instead of having its own organization?
• ETC. There are much more questions than answers about this topic. Feel free to leave your own questions as comments.

Web 2.0 Wednesday: Building a Field of Dreams

Dream big. When non-profits look at the World of Web 2.0 and begin to learn about all of its possibilities, I think you should dream big. This accomplishes two things:1. Can create excitement and a learning culture when presented to staff. If no ‘expert’ knowledge is really held by any, it can bond staff together in that everyone is experiencing a similar learning curve where all inputs and questions are equal and valuable.

2. Shows that your organization or cause can be limitless and bigger than yourself and your staff. Oftentimes, it brings staff members back to the original purpose of why they are doing what they do by reigniting their passion.

Now, keeping dreaming big in mind, I also empathize with the Non-Profit Tech blogger, Allan Benamer whose post discusses Web 2.0’s barriers to entry in some non-profit worlds. Allan brings up some great points on how a non-profit can approach technology, all technology, and create a culture shift within organizations without the web 2.0 hype.
To share an experience, last summer I was a research consultant for a non-profit organization. This included conducting an e-communications training workshop for all staff, conducting a User-Interface study, gathering relevant case studies, identifying and researching a target audience (Surprise, the millennials), and drafting recommendations for the organizatioan’s e-strategy.

In brief, the whole project was a great success. We purposefully left out a budget section of the recommendations as the chief communications officer and I agreed that a budget section would limit the brainstorming process by placing the focus on what we can and can’t do, rather than bringing the staff together to learn, brainstorm and have fun.

From the experience, the staff as a group, came to the consensus that they were focusing too much on their inputs, than their outputs in all their communications and strategy. It may seem like a simple outcome from the project, but it meant great changes for the organization. It brought everyone back under the original purpose of the organization – to help their clients, show how fun doing good can be and to share that with others. Instead of focusing on text bringing in donations and showing how each dollar would be used (which is important) and looking at what the organization could ‘get’ from their donors….they instead made a change. They started to focus on their outputs and what they are offering as a whole.

Now, the organization is changing for the better by the day. These changes include:

• Updates and additions to their website and e-communications strategy. Some of which include simple presentation changes but others include great uses of Web 2.0.
• A refreshed staff who is renewed by their passion and greater purpose of the organization.
• Increased organization internally.
• More ways for volunteers to get involved.
• Greater participation and interest in events by the millennial audience.
• And more!

All in all, yes, technology is great. Yes, Web 2.0 can be fun and helpful. But also.

Dream big. Remember your purpose. And, focus your energy on your outputs and your inputs will follow. (As a quick analogy, if you focused solely on blog traffic, would you get more traffic? Or, if you focused on offering great content, wouldn’t the traffic follow? Think Field of Dreams.)