Archive for March, 2008

Helpful Listservs

mailbox Today, someone wanted a list of helpful social marketing websites/resources on the social marketing listserv. Not wanting to be redundant of my Links page….and out of my own curiousity, I’ve created a list of helpful social marketing listservs , and how to join.

First, let’s define a listserv. TechSoup, one of the oldest and largest nonprofit technology assistance agencies, who offers nonprofits a one-stop resource for technology needs, defines a listserv as:

“[an] electronic mailing lists that distributes written discussions to those who subscribe; each posted unit of a discussion shows up in the subscribers’ e-mail boxes. One of the most useful features of e-mail lists or listservs is the fact that you can send the same message to many people at once. Similarly, you can also receive many messages at once in a compiled and organized fashion.”

Social Marketing Listserv

The list is a place for those in academia, in research, and in practice to exchange information to advance the field, create discussion, present issues and debates, and encourage collaboration of resources. Alan Andreasen runs the list.

To join the Social Marketing listserv, subscribe to listproc@listproc.georgetown.edu through email and type subscribe soc-mktg <your name> in the message body (i.e., subscribe soc-mktg John Smith).

Social Marketing in Higher Education Listserv

The purpose for the Social Marketing in Higher Education Listserv is to allow engagement and participation in discussion of the application of evidence- and practice-based social marketing to bring about positive health and social change and enhanced learning on campuses. (taken from the website.)

To subscribe, you must go to this here and fill out the 5 second form.

Fostering Sustainable Behavior Listserv

The Fostering Sustainable Behavior Listserv currently has over 6000 subscribers from around the globe who are involved in delivering environmental programs.

To subscribe, send an email to fsb-on@cbsmlist.com You will receive a reply asking you to confirm your subscription. Once confirmed, you can post message by sending them to fsb@cbsmlist.com

American Communication Listserv

To join, compose an email to listproc@listproc.appstate.edu, and in the text area enter: sub ACA-L your name (Write your actual name there instead of “your name.”) Or, go to the online subscription page, and enter in your name and email address.

The Nonprofit-Social-Marketing Listserv

This smaller listserv I think is out of the UK. To subscribe to this list serv, you must fill out the 5 second online application found here.

ORG-MARKETING Listserv

This list focuses on the subject of marketing for non-profits and NGOs. A partial list of topics include PSAs, low (or no) budget marketing, promotion and advertising, surveys, service quality, marketing planning for non-profits, positioning, market models, relationship marketing, database marketing, and marketing ethics.

To subscribe to Org-Marketing, send the following command to the server listserv@amic.com in the BODY of the e-mail: SUBSCRIBE Org-Marketing

Nonprofit-Net Listserv

This list covers nonprofit and internet related topics. To subscribe, send the email message ‘SUB NONPROFIT-NET’ to: listproc@lists.nonprofit.net

Webcontent.gov Listserv (for Federal employees only) Web Content Managers Listserv

This list is open to web content managers from any level of U.S. Government: federal, state, and local. Since the purpose of this group is to exchange ideas among those of us who are in these roles, they do not admit contractors or other private individuals. 

To subscribe, send an email to webmanager@hud.gov with ‘web content managers listserv’ in the subject line along with your email address, name, job title, and agency.

More

For a list of environmental listservs, this site provides a good comprehensive list.

For more nonprofit and related listservs, Idealist.org offers some great ones here.

For a long, comprehensive list of more list servs on a variety of communication related topics, the University of Iowa provides a good list here.

The American Marketing Association also provides a fuller list of its list-servs and chats.

This site also lists about 100 marketing and advertising listservs available.

…and a list serv list of social media sites coming soon…

***

Please leave the name of your favorite and helpful listserv in the comments. From my search, I have a feeling there are many more out there! Or, which ones, out of them all, do you find most helpful?

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March 29, 2008 at 4:07 am Leave a comment

9 Useful [& free] Web Analytic Time Killers

From searching for web analytic tools and social media that encourage evaluation tools lately, I have been able to generate a fun list of sites that you could easily kill time with….while also having fun and learning technical insights into web analytics. Enjoy, =)

1. SEO Website Grader (Thank you Dr. Stephen Dann for this amazing tool!)

    This site allows you to receive a monthly report providing helpful and useful SEO information on any site of your choice, AND to compare it against competing sites. A great resource for any search engine optimization or interactive marketing plans. Warning: Hours of time will go by before you realize it! 😉

    2. Is your website Hott or Not….err, ok or ko?

      Ok, we’re not in high school anymore, but don’t act like you’ve never checked out the infamous Hott or Not website or uploaded your friend’s picture to the site as a joke…

      Well, now you can rate websites based on the design of their homepage with a 1-10 ranking and see the average rating other websites have received. To become a repeat visitor, register your website into the bank and see what other users rate it!

      3. Blogpulse

      Blogpulse is a Nielsen Buzzmetrics tool that allows one to create customized graphs based on keyword trends for chosen keywords. Other tools include featured keyword graphs based on popular keywords, conversation tracker which follows trackbacks and permalinks between blogs and blogger profiles that show the most recent posts, the sources used, numbers of times the bloggers is cited by fellow bloggers and a list of 10 related blogs. This is great for monitoring how the blogosphere views your brand, topic or organization and helps identify blog networks.

      4. Ice Rocket

      Ice Rocket is like a smaller version of Blogpulse and allows you to make keyword trend graphs, but only for the most recent three months, while Blogpulse lets you make a graph for the last 6 months.

      5. Popular Viral Video Aggregate

      Like PopURLS, only for videos, this site shows the most popular videos for YouTube, Metacafe, MySpace, Yahoo, ifilm, Break.com, Grounder and Google.

      6. See Google’s top sites based on non-keyword metrics

      This link takes out all the keyword data in Google and shows you what sites Google sees as the best ranked with the most traffic.

      7. Alltop Topic: Social Media

      Alltop is a blog aggregate that provides the most recent 5 posts from the top 40 blogs, sorted by topic. Topics include social media, nonprofit, moms, life, dads, career, celebrities, games, SEO, Macintosh, Windows, Journalism, world news, photography and more!

      8. PopURLs

      PopURLS is an aggregate that provides the most popular links across the web including digg, del.icio.us, flickr, reddit, Truemors, YouTube, Google and Yahoo news, AOL Video, Mahalo, Twitter and more!

      9. Hits Log

      Hits Log is an SEO tool that allows you to discover your site’s Google Pank Rank and search engine rank. Though not as useful as Website grader, it may be easier for some to use.

        Feel free to add to the list.

      March 26, 2008 at 1:15 am 3 comments

      9 Useful [& free] Web Analytic Time Killers

      From searching for web analytic tools and social media that encourage evaluation tools lately, I have been able to generate a fun list of sites that you could easily kill time with….while also having fun and learning technical insights into web analytics. Enjoy, =)

      1. SEO Website Grader (Thank you Dr. Stephen Dann for this amazing tool!)

        This site allows you to receive a monthly report providing helpful and useful SEO information on any site of your choice, AND to compare it against competing sites. A great resource for any search engine optimization or interactive marketing plans. Warning: Hours of time will go by before you realize it! 😉

        2. Is your website Hott or Not….err, ok or ko?

          Ok, we’re not in high school anymore, but don’t act like you’ve never checked out the infamous Hott or Not website or uploaded your friend’s picture to the site as a joke…

          Well, now you can rate websites based on the design of their homepage with a 1-10 ranking and see the average rating other websites have received. To become a repeat visitor, register your website into the bank and see what other users rate it!

          3. Blogpulse

          Blogpulse is a Nielsen Buzzmetrics tool that allows one to create customized graphs based on keyword trends for chosen keywords. Other tools include featured keyword graphs based on popular keywords, conversation tracker which follows trackbacks and permalinks between blogs and blogger profiles that show the most recent posts, the sources used, numbers of times the bloggers is cited by fellow bloggers and a list of 10 related blogs. This is great for monitoring how the blogosphere views your brand, topic or organization and helps identify blog networks.

          4. Ice Rocket

          Ice Rocket is like a smaller version of Blogpulse and allows you to make keyword trend graphs, but only for the most recent three months, while Blogpulse lets you make a graph for the last 6 months.

          5. Popular Viral Video Aggregate

          Like PopURLS, only for videos, this site shows the most popular videos for YouTube, Metacafe, MySpace, Yahoo, ifilm, Break.com, Grounder and Google.

          6. See Google’s top sites based on non-keyword metrics

          This link takes out all the keyword data in Google and shows you what sites Google sees as the best ranked with the most traffic.

          7. Alltop Topic: Social Media

          Alltop is a blog aggregate that provides the most recent 5 posts from the top 40 blogs, sorted by topic. Topics include social media, nonprofit, moms, life, dads, career, celebrities, games, SEO, Macintosh, Windows, Journalism, world news, photography and more!

          8. PopURLs

          PopURLS is an aggregate that provides the most popular links across the web including digg, del.icio.us, flickr, reddit, Truemors, YouTube, Google and Yahoo news, AOL Video, Mahalo, Twitter and more!

          9. Hits Log

          Hits Log is an SEO tool that allows you to discover your site’s Google Pank Rank and search engine rank. Though not as useful as Website grader, it may be easier for some to use.

            Feel free to add to the list.

          March 26, 2008 at 1:15 am 3 comments

          Hookah: An Increasing Issue on the Public Agenda

          Today, on SocialBttrfly‘s Twitter feed, womenshealth tweeted the following statistic:

          Hookah3
          “Hookah smoke has as much

          or more nicotine and tar as

          many filtered cigarettes.”

          Hookah has recently been in the news due to health warnings concerning hookah users and their vulnerability to contracting herpes. A March 18, 2008 article from Colorado State University describes an incident where two students are believed to have contracted oral herpes from hookah activities due to the swapping of saliva that occurs.

          However, other health effects are possible. Until I received the above tweet, I was unaware on the dangers of hookah. I have personally never done hookah nor really care to, but I know it is an increasing trend on many college campuses. A March 5, 2008 article in The Daily Orange describes this trend more:

          “The sociality of hookah is also evidenced on a national level, with hookah bars beginning to open up in major cities as it becomes a trendy activity among teenagers and 20-somethings. “

          Apparently, I am not the only one who is less informed about the health consequences of Hookah. According to a study conducted by the Michigan Department of Community Health (MDCH), 79% of hookah smokers believe the flavored tobacco is safer than cigarettes. Type ‘hookah’ in Google news and evidence that the topic is increasing its prominence on the public agenda appears ten-fold.

          So my next thought was: Are there any social marketing initiatives or PSAs that currently address this issue?

          The only PSA I could find was this one on Youtube. The source I have yet to identify.

          If you know of more hookah PSAs or social marketing campaigns, please let me know.

          For more information on the effects of smoking Hookah, visit CDC’s online factsheet or Womenshealth.gov’s informational description for more information.
          ____________

          Yes, I did say this issue was brought to me in a tweet on Twitter by womenshealth, as in womenshealth.gov. For more information regarding the use of Twitter by non-profits, causes and government agencies, Nedra Weinreich of the social marketing blog, Spare Change, wrote an incredible post on this topic that I know you’ll find helpful.

          March 20, 2008 at 1:47 am 5 comments

          Social Marketing vs. Social Change Marketing

          In an earlier post, I clarified how social marketing differentiates itself from social media marketing. Now, I am asking for your thoughts on how the term social marketing relates to the term social change marketing.

          social change

           

          Social marketing, as we’ve discussed, has decades of theoretical history and practice. It is a term constantly evolving and defining itself. However, the field also faces a challenge: branding itself…especially since the onset of social media marketing.

          Reading through social marketing texts and journals, the terms – social change, marketing for social change, and social change marketing are making increasing appearances, so I am curious on others’ thought about how the two terms relate.

          A good summary of the two concepts, including how they relate to commercial marketing, is found in Dr. Stephen Dann’s slideshow titled:

          “Social change marketing in the age of direct benefit marketing – where to from here?”

          In this presentation, Dann asks the question: Where to from here? which provides information on how social marketing has grown and compares to commercial marketing and what this may mean for the future. Other signs of the concept of social change’s relationship to social marketing dates back to Prof. Alan Andreason’s book: Marketing Social Change. So, there is a history. On the web, Craig Lefebvre’s blog is titled On Social Marketing and Social Change, suggesting the relationship.

          Thus, I am curious on your thoughts about the terms/concepts of social marketing versus social change marketing:

          • Can social marketing be renamed social change marketing?
          • Or, is social marketing one component of social change?
          • Or, is social marketing one piece of social change marketing? What’s the difference? Is there a difference?

          It may seem like a matter of scrabble to some, but these discussions really engage me, and I hope the enthusiasm sparks interest as I think the relationship between the two terms is continuing to develop and will becoming increasingly important as we work to brand social marketing. =)

          March 18, 2008 at 1:05 am Leave a comment

          Blogger Outreach Series: Law Issues Part B, Privacy

          Continuing in my blogger outreach series, this post will focus on law that addresses privacy in regard to bloggers and blog content.

          hotoblog

          Privacy: Currently, privacy is not included in the bill of rights, but as technology increases, it’s developing into quite the controversy. To protect yourself as a blogger and the subjects included in your posts, it is important to understand the law surrounding online privacy issues and the increasing issues involving privacy

          There are 2 ways to approach privacy:

          1. Your privacy as a Blogger AND
          2. the privacy of the people involved in your blog’s content

          To protect your privacy as a blogger, there are some different approaches with strengths and benefits. These include:

          Blog Completely Anonymously

          • Create a Psuedo-name
          • Do not give away identifiers in the blog’s content
          • For COMPLETE anonymous blogging, try Invisiblog, Tor and Anonymizer. These are applications that help you create an anonymous blog where the creators and hosts of the blog won’t even have access to your information, can hide your IP address, and allows for anonymous editing of your blog.
          • Limit Your Audience
          • To avoid being found in search engines or in Google, install a ‘Robots Text File Generator’ into your blog’s architecture.
          • Set-up an alternative email address.
          • Update from a public computer.

          Pros/Cons: Privacy protected. But, if you desire more traffic, hits or views, this could limit you. And, you don’t get credit for your hard work and time into up-keeping your blog.

          Blog Anonymously, but control who knows who you are

          • Create an alias…but with talking with friends, family, co-workers, or online contacts, feel free to share that it is your blog. But, you don’t have to put your name on the blog. This allows you to control who can identify the blog as yours, and allows you to control to some degree who knows you have a blog.
          • This is the option this blog SocialButterfly has chosen for a variety of reasons. Eventually, I will more than likely reveal my true identify, but in the meantime, I am collecting feedback on what employers, friends, colleagues think of someone wearing a ‘blogger’ hat.

          Pros/Cons: Allows you to get feedback on what others think of your blog and protects your privacy to some degree meaning that random unique visitors can’t identify you without first contacting you and YOU deciding to disclose your identity to them based on your interactions with them.

          Blog Openly, but control the type of information visible

          • Put a picture of yourself on the home page, along with a concise bio about your background and why you are blogging.
          • Consider the blog as a way to extend your ‘personal brand.’ So, your communications about yourself need to help build and add credibility to your blog.
          • Allows creator to develop long-term personal connections and relationships with readers.

          Pros/Cons: This allows you take full advantage of social media at its best. As a small business owner, it allows to you communicate with possible consumers and to extend your business’ message and purpose and connects consumers to you on a more personal level. Cons include that you are personally identifiable on the web. Anyone can find your blog, know its yours, and may judge you on your blog before meeting you or making a personal connection with you. This could also affect potential employers or current employers.

          Blog Completely Openly

          • This is an open, anything goes approach to blogging.

          Pros/Cons: Your belief in free speech is rightly communicated and your views are open, honest and shared. However, you may have to provide evidence and reasons why you say what you say. Basically, be prepared to back yourself up. Cons could include potential employers shying away from you, or wanting to fire you because of your blog.

          Some more points to remember as a blogger are found here including laws on political speech, unionizing, whistleblowing, blogging when you work for the government, and legal off-duty activities. Blogging about work activities when you work for the government is actually protected under the First Amendment according to the Electronic Frontier Foundation.

          Lessons from Privacy for people involved in the blog’s content:

          • If you plan on posting images, videos, or audio of subjects you interview or interact with, gain their consent before posting this material – especially if the material contains minors.
          • Get parental consent if the content relates to minors, and blur the minors face or voice if possible since laws pertaining to minors are much more strict.
          • If you shoot film or take photographs, to be safe, make sure it is done on public property unless you have the participants consent. This will avoid trespassing and invasion of privacy issues.

          As blogging increases, it is important to note that many people have different feelings about anonymous-related blogging and the laws continue to change as the technology matures. And as a disclaimer, I reiterate, I am not a lawyer.

          For more information on electronic privacy issues, see EPIC, the electronic privacy information center.

          **If you are an expert in this area, please contact me as I’d be curious on your thoughts and feedback on this post. Thanks! **

          March 15, 2008 at 3:05 am Leave a comment

          Celebrate National Women and Girls HIV/AIDS Awareness Day

          Monday, March 10, 2008 Marks the National Observance of

          NWGHAAD

          National Women and Girls HIV/AIDS Awareness Day

          ** ** ** ** ** ** ** **

          10 Ways to Celebrate

          1. Find an event near you. Visit Women’s Health Gov for more information.
          2. To find a support group, call CDC-INFO at 800-232-4636 or visit www.hivtest.org
          3. Want to find a place that offers care? Even if you don’t have insurance or funds? Find a location here.
          4. Become educated. Some helpful sites include:

          • Learn the Link between Drug Abuse and contracting HIV/AIDS.
          • The official NWGHAAD site provides downloads for posters, podcasts, facts and more!
          • AIDS.gov acts as a ‘gateway’ to federal HIV/AIDS information and resources.

          5. Get tested for HIV.
          6. Know Your A,B,C’s…
          7. Practice safe sexual practices.
          8. Be educated about high risk behaviors
          9. Talk about it. Text about it. Tweet About it. Spread the buzz.
          10. Write a blog post, ;).

            March 10, 2008 at 1:00 am Leave a comment

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