Posts filed under ‘Social Marketing’
My dad sent me this great video today. It makes you think. It motivates you, like @garyvee, to get off your butt and get moving. You may think that doing nothing only affects you. Tuning out is a choice. So, that can be your opinion. But, standing, means not helping others to fly.
No matter your political leanings, you must admit this quote is poetic. On NPR, a man talked about getting ready to vote for a president for the first time was being asked who he was voting for and why. He recalled this text message he received from a friend:
“Rosa sat, so Martin could walk. Martin walked, so Obama could run. And, Obama is running so our children can fly.”
What if that could be you? What if your actions could empower others to succeed. Think about the power that ripple effect could have. Whether it’s for Obama or McCain, Vote. Act. Do. No matter what, after the election, we will all need to keep moving, if not faster. Let’s get busy, and let’s FLY together. Just ask these guys:
*Don’t quote me on the stats, as I’m still trying to find this video’s source. But, it is powerful.
New Resources and Communities Abound…
1. Two Social Marketing Blogs join the movement! Mike Newton-Ward, a social marketer based in North Carolina launched Social Marketing Panorama earlier this fall. Bob Marshall also launched USSOCIALMARKETINGPLAN to highlight the need of a larger social marketing movement that attaches itself to a body of professionals in the United States.
2. C-Change, a new peer-reviewed and research-based e-newsletter developed by USAID and AED is now available and…is free! According to the web site, “C-Change works with global, regional and local partners to use communication to change behaviors and social norms, supported by evidence-based strategies, state-of-the-art training and capacity building, and cutting-edge research. The ultimate goal is the improved health and well-being of people in the developing world.” The e-newsletters focus on four main areas:
- Family Planning and Reproductive Health
- Communication for Behavior and Social Change
3. GovLoop, the “premiere social network for the government community,” including agencies, contractors and consultants has grown to over 1700 members! I invite you to join me and the main other amazing professionals on this robust community created through NING, especially SB readers who are keen to the government 2.0 movement! For those in DC, join the DC Social Media Club this upcoming week Oct. 22 for a seminar panel on all items Government 2.0, moderated by John Bell of Ogilvy PR.
4. As I’ve shared, the full presentations from all the keynotes during the World Social Marketing Conference are available to view and download. I shared my own recap, as well as a picture recap. Good news is that I wasn’t alone as we had a ‘team’ of bloggers covering the event: Stephen Dann, Craig Lefebvre, Andy Jaeger, and Cheryl Brown.
5. Edelman recently launched their Health Engagement Blog to stress the concept of ‘health engagement.’ The blog corresponds to Edelman’s whitepaper, available for free, called Health Engagement Barometer Study.
6. Mike Kujawski, a social marketer based in Canada, created a Government 2.0 Best Practices Wiki for Canadian, U.S. and International Governments. In its first week of launch, the wiki got over 5000 visitors!
7. The CDC is now offering a web-based course called Social Marketing for Nutrition and Physical Activity. This is good. Though, I still echo Nancy Lee’s call for social marketing curricula integrating into formal education. And more courses would be a great start, but a formal graduate degree in social marketing would be even better.
Have social marketing (or social marketing-related) news you’d like to have featured in the Bulletin? Send job posts, new workshops, events, research resources and tools to email@example.com with Bulletin in the subject line. =)
Finally…a picture-based recap on the events from the World Social Marketing Conference, which took place in Brighton, England on September 29-30.
NOTE: PDFs and audio of all keynote presentations are available here.
Prof. Alan Andreasen gave a closing and optimistic keynote address about the future of social marketing. –>
This quote was presented by England’s National Social Marketing Centre’s director, Jeff French, who calls all social marketers to unite together and learn from each other in moving the field forward. –>
<– Philip Kotler opened the conference with a keynote about poverty, and how we can apply social marketing to poverty to increase effectiveness and positive change.
Jeff Jordan, M.A., President and Founder of Rescue Social Change, presented his research about Social Branding (which he trademarked), along with 2 case studies about how to use social norming to influence behavior for high-risk adolescents. –>
<– The Purpose Driven Campaign – my master’s thesis that I presented during the poster session! (I also created SocialButterfly, Fly4Change.com pens that were quite popular. =)
Craig Lefebvre, presented an exciting presentation where he “dropped the gauntlet,” and presented the challenge for social marketers to walk the walk, as well as talk the talk when it comes to creating an international social marketing association. Lefebvre announced that he alone has raised a quarter of a million dollars for the project! –>
Other Highlights included:
- NIOSH presented add some ‘flavoring’ to the conference by presenting their case study on a social marketing program to improve the safety of butter flavoring employees.
- Ogilvy PR presented their fascinating Pandemic Flu case study.
- Porter Novelli and CDC presented their case study on HIV testing.
- Nancy Lee outlined 4 examples of how social marketing can offer products and services.
- RT Hon. Alan Milbourne, MP, discussed how the world of social marketing and public policy relate.
- Bob Marshall presented findings from studying the NSMC and from his recent survey about creating a new social marketing association for the States. This is part of an on-going discussion that can be followed here, USSocialMarketingPlan.
- Ronne Ostby-Malling of AED presented her preliminary research about the behavior of online social network behavior among adolescents versus their behavior in real-life.
Awestruck, inspred, and amazed, I am reporting live from the World Social Marketing Conference here in Brighton, England. There are so many great and brillant minds present here with over 700+ delegates from across the globe.
We have journalists, policy makers, psychologists, gurus, non-profiteers, communication firms, academics, new media techs, international developers, champions for the environment, public health professionals, humanity, researchers, consultants, publishers and many more from across sectors.
Delegates represent South Africa, India, the U.S., England, Portugal, China, Australia, Bangladesh, Slovenia, New Zealand, Senegal in West Africa, Wales, Scotland and many more!
To follow conference updates, Dr. Stephen Dann is commanding the Twittering front @WSMC, and you can following using Twitter Search #WSMC08. Also, presentations and pictures may be gathering on Flickr and Slideshare down the line. I look forward to a posting full of pictures later myself, but here are some great recaps thus far (though, literally, I could post on each one individually!)
Craig Lefebvre: In his keynote, Lefebvre (who I finally got the wonderful opportunity to connect with), brought us social marketers into the danger zone and challenged us, as a global community to form a social marketing global platform. I won’t do Lefebvre’s vision for the field justice in this space, but Lefebvre is laboring tirelessly to rally support for an international professional network, that would be inclusive of those in social marketing, environment issues, public health, business thought leaders, psychologists, economists, marketers, social entreprenuers and more! It could/would involve a case study database, a journal, educational development and shared experiences for all: thus highlighting the variety of roles us social marketers, can, do and should have in the social change sector. Currently, Lefebvre has raised a quarter of a million dollars to support this organization and asks: What will you do?
Philip Kotler: A guru favorite for many conference delegates, Kotler laid out his most recent work on the subject of poverty. Kotler and colleague Nancy Lee, in their next book, apply social marketing to the problem of poverty. Within the presentation, Kotler identified four main methods currently being used to reduce poverty:
- Economic Growth Strategy
- Redistribution Strategy
- Massive Foreign Aide
- Population Control
In this book, Kotler and Lee lay out a 10-step process for demystifying the poverty problem while providing resaons why it is all of ours problem. Looking at the World Bank and The U.N.’s Millenium goals, and the approachng deadline for results, this application is most needed.
Nancy Lee: In a wonderfully graceful way, Lee provided four clear examples on how social marketing utilizing all four of the 4Ps – product, price, place, promotion. Lee concluded that her state, Washington, hopes to become a role-model to gain the attention of those in Washington D.C. and further establish social marketing as a working strategy and field. My favorite part of her presentation was her exclamation that social marketing must become a required course. I highly agree, and ask: What is one way, us in the trenches, can make social marketing a required course? My answer: ask for it. Students, and those interested in social and behavior change: investigate social marketing. Ask about it. Reach out. Demand it.
These are my first three updates, and the computer area is closing, so thus, I must close. More to come in following days!
My first encounter with Mike was when he graciously helped me with my graduate project this past Spring. Though we’ve only ‘met’ through phone, email and now blogging, he is a very knowledge, helpful and passionate voice for the social marketing field.
Mike outlines a few reasons why he entered the blogosphere:
- Exchange ideas about social marketing
- Extend the discussions from Georgetown’s social marketing list serv
- Create community
- Share resources, as well as his personal observations in the field
Mike’s addition to the blogosphere is a special treat for all of us as he invites us to:
“to observe the world around you, listen to what people are saying, reflect on your experiences, and share them.”
Social marketing’s presence in the blogosphere continues to expand and gain traction. Join the metamorphosis. Come fly with us in this growing movement called social marketing.
- Spare Change, Nedra Weinreich
- On Social Marketing and Social Change, Craig Lefebvre (**Did you check out Lefebvre’s recent post about medical and health bloggers? I suggest you check it out for a link to the free research report!)
- Subject to Change, Vanessa Mason
- Health Marketing Musings, Jay Bernhardt
- Social Marketing Panorama, Mike Newton-Ward
- SocialButterfly, Yours Truly 😉
For more social marketing-related blogs, my links page offers many more resources and listings!
Two weeks out from the World Social Marketing Conference in Brighton, London, and a fabulous new development was announced today regarding social marketing in the United States.
About the Survey
Bob Marshall, along with a slew of other social marketing thought leaders, have launched an open online survey asking others’ opinions about what a national strategic social marketing plan, including a professional organization, would look like in the United States.
The survey I’m very excited to say is designed for respondents at all levels of interest (students, new and career practitioners, experienced expert) across all related fields from social marketing, public health, environment, communication, social sector, education, and more. Basically, anyone interesed in using social marketing as a systematic approach to promoting behavior change and social change that benefits both individuals and society.
The survey is anonymous, and results will be shared on the new blog launched to support the project called the USSocialMarketingPlan in the next few weeks. Organizers are hoping to have enough participants to announce some results by the WSMC in Brighton. Craig Lefebrve also announced the survey on his blog for more information as well.
This is EXCITING news and in my opinion, definitely overdue. But, it’s a start. I had wanted to do this survey myself as part of my master’s thesis, but was advised to wait by others, so I’m happy it is now being conducted, and the collaborative approach will probably encourage more participants. =)
Participate in the survey here.