Posts tagged ‘research’

World Social Marketing Conference Recap 2: Picture This

Finally…a picture-based recap on the events from the World Social Marketing Conference, which took place in Brighton, England on September 29-30.

NOTE: PDFs and audio of all keynote presentations are available here.

<– Prof. Stephen Dann was the conference’s Twitter King, providing live coverage of the conference through @WSMC08, and #WSMC08.

Prof. Alan Andreasen gave a closing and optimistic keynote address about the future of social marketing. –>

<– Bill Smith, of AED, discusses the journal Social Marketing Quarterly, calling for more concentration towards social marketing products and services.

This quote was presented by England’s National Social Marketing Centre’s director, Jeff French, who calls all social marketers to unite together and learn from each other in moving the field forward. –>

<– Philip Kotler opened the conference with a keynote about poverty, and how we can apply social marketing to poverty to increase effectiveness and positive change.

Jeff Jordan, M.A., President and Founder of Rescue Social Change, presented his research about Social Branding (which he trademarked), along with 2 case studies about how to use social norming to influence behavior for high-risk adolescents. –>

<– The Purpose Driven Campaign – my master’s thesis that I presented during the poster session! (I also created SocialButterfly, Fly4Change.com pens that were quite popular. =)

Craig Lefebvre, presented an exciting presentation where he “dropped the gauntlet,” and presented the challenge for social marketers to walk the walk, as well as talk the talk when it comes to creating an international social marketing association. Lefebvre announced that he alone has raised a quarter of a million dollars for the project! –>

Other Highlights included:

  • NIOSH presented add some ‘flavoring’ to the conference by presenting their case study on a social marketing program to improve the safety of butter flavoring employees.
  • Ogilvy PR presented their fascinating Pandemic Flu case study.
  • Porter Novelli and CDC presented their case study on HIV testing.
  • Nancy Lee outlined 4 examples of how social marketing can offer products and services.
  • RT Hon. Alan Milbourne, MP, discussed how the world of social marketing and public policy relate.
  • Bob Marshall presented findings from studying the NSMC and from his recent survey about creating a new social marketing association for the States. This is part of an on-going discussion that can be followed here, USSocialMarketingPlan.
  • Ronne Ostby-Malling of AED presented her preliminary research about the behavior of online social network behavior among adolescents versus their behavior in real-life.

October 13, 2008 at 6:57 pm 4 comments

Live from the World Social Marketing Conference: Recap 1

Awestruck, inspred, and amazed, I am reporting live from the World Social Marketing Conference here in Brighton, England. There are so many great and brillant minds present here with over 700+ delegates from across the globe.

We have journalists, policy makers, psychologists, gurus, non-profiteers, communication firms, academics, new media techs, international developers, champions for the environment, public health professionals, humanity, researchers, consultants, publishers and many more from across sectors.

Delegates represent South Africa, India, the U.S., England, Portugal, China, Australia, Bangladesh, Slovenia, New Zealand, Senegal in West Africa, Wales, Scotland and many more!

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To follow conference updates, Dr. Stephen Dann is commanding the Twittering front @WSMC, and you can following using Twitter Search #WSMC08. Also, presentations and pictures may be gathering on Flickr and Slideshare down the line. I look forward to a posting full of pictures later myself, but here are some great recaps thus far (though, literally, I could post on each one individually!)

Craig Lefebvre: In his keynote, Lefebvre (who I finally got the wonderful opportunity to connect with), brought us social marketers into the danger zone and challenged us, as a global community to form a social marketing global platform. I won’t do Lefebvre’s vision for the field justice in this space, but Lefebvre is laboring tirelessly to rally support for an international professional network, that would be inclusive of those in social marketing, environment issues, public health, business thought leaders, psychologists, economists, marketers, social entreprenuers and more! It could/would involve a case study database, a journal, educational development and shared experiences for all: thus highlighting the variety of roles us social marketers, can, do and should have in the social change sector. Currently, Lefebvre has raised a quarter of a million dollars to support this organization and asks: What will you do?

Philip Kotler: A guru favorite for many conference delegates, Kotler laid out his most recent work on the subject of poverty. Kotler and colleague Nancy Lee, in their next book, apply social marketing to the problem of poverty. Within the presentation, Kotler identified four main methods currently being used to reduce poverty:

  1. Economic Growth Strategy
  2. Redistribution Strategy
  3. Massive Foreign Aide
  4. Population Control

In this book, Kotler and Lee lay out a 10-step process for demystifying the poverty problem while providing resaons why it is all of ours problem. Looking at the World Bank and The U.N.’s Millenium goals, and the approachng deadline for results, this application is most needed.

Nancy Lee: In a wonderfully graceful way, Lee provided four clear examples on how social marketing utilizing all four of the 4Ps – product, price, place, promotion. Lee concluded that her state, Washington, hopes to become a role-model to gain the attention of those in Washington D.C. and further establish social marketing as a working strategy and field. My favorite part of her presentation was her exclamation that social marketing must become a required course. I highly agree, and ask: What is one way, us in the trenches, can make social marketing a required course? My answer: ask for it. Students, and those interested in social and behavior change: investigate social marketing. Ask about it. Reach out. Demand it.

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These are my first three updates, and the computer area is closing, so thus, I must close. More to come in following days!

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September 29, 2008 at 5:38 pm 1 comment

EPA Blogger Neighbor Aaron, brings more than Green to the Greenversation

This week’s Blogger Neighborhood profile intrigues you more and more as you read. Not only does Aaron do fascinating work for the EPA, but he also lives a life full of passion – for the environment, for adventure and for his family.

I mean, not sure about you, but I haven’t met too many other people who have been both an elephant trainer and a first-mate on a whale watching boat…and that’s just the beginning. Enjoy!

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Blog Name: Greenversations

Blog Topic: Greenversations is the official blog of the U.S. Environmental Protection Agency, writing about personal experiences related to their work. Science Wednesday on the blog features EPA research and development efforts, highlighting environmental and human health research. The overall goal is to engage the public to help accomplish EPA’s mission to protect human health and the environment.

About the Author: Aaron Ferster is the lead science writer-editor for the EPA’s Office of Research and Development. As a member of the science communications team, Aaron’s primary focus is communicating EPA research and development to the general public, translating often highly technical environmental and human health science into language and media that is accessible, accurate and engaging to non-scientific audiences.

Before coming to EPA, Aaron spent ten years working as an exhibit writer and developer at the Smithsonian Institution’s National Zoological Park, in Washington, D.C. He also worked as a first-mate on a whale watch boat, an assistant camera man for National Geographic film crew, and an elephant trainer. He lives in suburban Maryland with his wife, two daughters (one hearing, one deaf), a dog, and a turtle. He and his wife are currently working on a book together about their experiences raising a deaf daughter.

What first Prompted Him to Blog: I’ve been a big fan of blogs for a while. I’m really intrigued by the evolution of the way bloggers and their readers communicate, forming free-flowing, often passionate on-line communities. So when the opportunity to blog at EPA came along, I jumped at the chance. My first chance to post on Greenversations was to help promote “Bike to Work Day.” I’m an avid bike commuter, so it was a perfect fit.

What’s one lesson you’ve learned from blogging? That people are interested in what EPA is doing, and that blogging is a completely appropriate way for us and other government agencies to engage the public in an ongoing dialogue.

If you could live on any street, what would the street be named, and why? Abbey’s Way (Take the other) – tribute to Edward Abbey, one of my favorite writer’s, and a passionate environmentalist.

Who would be your dream real-life neighbor? A full complement of native critters: owls, box turtles, red-tailed hawks, orioles, black snakes, skunks, foxes, white-tailed deer, and perhaps the wandering bear or coyote now and again. We had a pair of barred owls nest in a tree next to our house a couple years ago and the kids loved it.

What latest new bites would you share with your neighbors if they asked you how you were doing? Puppy news – we have an eight-month-old puppy and our neighbors on both sides also have young dogs, so we have lots of puppy news to chat about.

What would you give to a new neighbor as the perfect welcoming gift? Fresh blueberry pie and a gallon of vanilla ice cream.

What is your favorite blog post and why? Michael Chorost, a deaf science writer and author of Rebuilt: how Becoming Part Computer Made Me More Human, keeps a blog about his experiences as a cochlear implant recipient. My wife and I are currently embroiled in a fight with my health insurance company over refusal to cover a second cochlear implant for our daughter. Chorost chronicles a similiar fight he had on his blog, and his post has been both educational and inspirational.

Past Blogger Neighbors Include:

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This continuous weekly series highlights different blogs and their respective bloggers in the blogosphere neighborhood. Following the great Mr. Rogers, who tells us to ‘Get to know your neighbor,’ this series introduces us to our blogger neighbors, making for a more unified, collaborative voice for the social sector. Like to nominate someone or be featured yourself? Contact me @ socialbutterfly4change@gmail.com.

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July 30, 2008 at 2:36 pm 1 comment

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