Posts filed under ‘Blogging and the Blogosphere’
In hopes to not influence responses, I will withhold my commentary on why I am inquiring about the topic: advertising on blogs. Instead, I will refer SB readers to the quick, 10-question survey I created, and look forward to sharing and discussing results. All responses are anonymous, unless designate your blog’s URL.
Feel free to share, as the more people that share their experiences, the bigger picture we will receive. Feel free to share with friends and colleagues as I am depending on a snowball sample for this informal survey. Gratzi
For those that have been following the “Let Our Congress Tweet Campaign,” the news is in. Congress can now Tweet (as well as YouTube, Flickr and other 3rd-party sites) when communicating with constituents.
This campaign was the 1st official policy issue brought forth through Twitter. Individuals supporting the campaign were asked to tweet:
“Congress, change the rules. Talk to us on our social networks. http://letourcongresstweet.org/ Let Our Congress Tweet! #LOCT08.”
The campaign with links to media coverage can be found here. In response, the Sunlight Foundation has created @CAPITOLTWEETS has been created for those who want to receive tweets sent out by members of Congress. This allows interested individuals can get a @CAPITOLTWEETS widget to include on their blog or Web site if desired that updates every 10 minutes with tweets from Congress members.
The rulings official wording is and can be found on Speaker Pelosi’s blog:
In addition to their official (house.gov) Web site, a Member may maintain another Web site(s), channel(s) or otherwise post material on third-party Web sites. (more…)
Related, in June, I compiled a list of ALL government Twitter accounts available. This post has been very popular, and many more have since been a) suggested and b) created. Thus, here is the update, beginning with none other than….Congress members who Twitter. Colleague @ariherzog also maintains the Government page on the Twitter fan wiki for future updates. Enjoy!
- Joe Biden (D-Del.)
- Sen. John McCain (R-Az.)
- Hillary Clinton (D-N.Y.)
- Jim DeMint (R-S.C.)
- Chris Dodd (D-Conn.)
- Chuck Grassley (R-Iowa)
- Jim Inhofe (R-Okla.)
- Barack Obama (D-Ill.)
U.S. House of Representatives
- Neil Abercrombie (D-Hawaii)
- Gresham Barrett (R-S.C.)
- Roy Blunt (R-Mo.)
- John Boehner (R-Ohio)
- John Boozman (R-Ark.)
- Michael Burgess (R-Texas)
- Dan Burton (R-Ind.)
- Eric Cantor (R-Va.)
- John Culberson (R-Texas)
- Keith Ellison (D-Minn.)
- Randy Forbes (R-Va.)
- Pete Hoekstra (R-Mich.)
- Randy Kuhl (R-N.Y.)
- Tom Latham (R-Iowa)
- Bob Latta (R-Ohio)
- Thaddeus McCotter (R-Mich.)
- Kendrick Meek (D-Fla.)
- Candice Miller (R-Mich.)
- George Miller (D-Calif.)
- Nancy Pelosi (D-Calif.)
- Tom Price (R-Ga.)
- Denny Rehberg (R-Mont.)
- Ileana Ros-Lehtinen (D-Fla.)
- Tim Ryan (D-Ohio)
- Christopher Shays (R-Conn.)
- John Shimkus (R-Ill.)
- Mark Udall (D-Colo.)
- Tom Udall (D-N.M.)
- Joe Wilson (R-S.C.)
- Rob Wittman (R-Va.)
- John Yarmuth (D-Ky.)
- Ron Paul (R-Texas) (FAKE PROFILE)
Executive Branch (including Cabinet, departments, and agencies)
- The White House: Communications Office
- The White House: Office of National Drug Control Policy
- Department of Agriculture: Food Safety Information Center
- Department of Commerce: National Oceanic and Atmospheric Administration: National Marine Sanctuary
- Department of Defense: DipNote Blog, @dipnote
- Department of Defense: Maxine Teller, Public Affairs
- Department of Defense: Mark Drapeau, Research Fellow, National Defense University
- Department of Defense: US Joint Forces Command
- Department of Defense: Department of Army: US Army
- Department of Defense: Department of Navy: Naval Air Warfare Center Weapons Division: HJ Armstrong, public affairs
- Department of Energy: Argonne National Laboratory
- Department of Health & Human Services: AIDS.gov (AIDS Conference)
- Department of Health & Human Services: AIDS.gov (Main)
- Department of Health & Human Services: National Institutes of Health: NIH Communications Office
- Department of Health & Human Services: National Institutes of Health: Jim Angus
- Department of Health & Human Services: Office on Women’s Health
- Department of Homeland Security: Emergency Preparedness
- Department of Homeland Security: Leadership Journal
- Department of Homeland Security: Transportation Security Administration blog team
- Department of Homeland Security: US Citizenship and Immigration Services
- Department of Interior: National Park Service: Brooks Camp at Katmai National Park
- Department of Interior: National Park Service: National Center for Preservation Technology & Training
- Department of State: Country-specific Information, travel department
- Department of State: Dipnote, official blog feed
- Department of State: US Embassy, London
- Environmental Protection Agency: EPA
- Environmental Protection Agency: EPA News Releases
- Environmental Protection Agency: Greenversations blog
- General Services Administration: Federal Citizen Information Center
- GSA: Office of Citizen Services and Communications: GovGab
- GSA: Office of Citizen Services and Communications: GobiernoUSA.gov
- GSA: Office of Citizen Services and Communications: USA.gov
- National Aeronautics and Space Administration: Astrobiology Institute
- NASA: CoLab, advising and consulting on NASA collaboration
- NASA: Desert RATS
- NASA: Earth Observatory, echoed at Natural Hazard
- NASA: GLAST
- NASA: Hubble Space Telescope
- NASA: Jason-1 project
- NASA: Kepler
- NASA: Lunar Atmosphere & Dust Environment Explorer
- NASA: Lunar Crater Observation & Sensing Satellite
- NASA: Lunar Reconnaissance Orbiter
- NASA: NanoSail-D mission, first solar sail created for nanosatellites
- NASA: NASA EDGE
- NASA: PharmaSat
- NASA: PreSat
- NASA: Public Affairs
- NASA: Solar Dynamics Observatory
- NASA: Transiting Exoplanet Survey Satellite
- NASA: Emma Antunes, web manager
- NASA: Ames Research Center: Public Affairs Office
- NASA: Ames Research Center: Kimberly Ennico, payload scientist
- NASA: Goddard Space Flight Center: Linda Cureton, chief information officer
- NASA: Goddard Space Flight Center: Ravi Sharma, engineer
- NASA: Innovative Partnerships Program: Doug Comstock, director
- NASA: Jet Propulsion Laboratory: Cassini, flying around Saturn
- NASA: Jet Propulsion Laboratory: Earth Vital Signs
- NASA: Jet Propulsion Laboratory: Mars Exploration Rover
- NASA: Jet Propulsion Laboratory: News, unofficial feed, not endorsed by JPL
- NASA: Jet Propulsion Laboratory: Phoenix Mars Lander
- NASA: Langley Research Center: Bil Kleb, computational aerothermodynamist
- NASA: Marshall Space Flight Center: Daniel Kanigan, public affairs
- National Geospatial-Intelligence Agency: Chris Rasmussen, social software knowledge manager/trainer
- Office of Personnel Management: OPM
- Securities and Exchange Commission: SEC Investor Education
- Social Security Administration: Lee Alviar, public affairs specialist in Dallas
- U.S. Geological Survey: USGS
- U.S. Geological Survey: Earthquake & Tsunami Warning
- U.S. Geological Survey: Dave Govoni, paleontologist
- U.S. Intelligence Community: Andrea Baker
- U.S. Intelligence Community: Heather Cox
- U.S. Intelligence Community: John Hale
- U.S. Peace Corps
- U.S. Small Business Administration: Business.Gov
- Bob Barr (L), former U.S. Representative from Georgia, presidential candidate in 2008
- John Edwards (D), former U.S. Senator from North Carolina, presidential candidate in 2004 and 2008
- @secgen – The U.N. Secretary General
- @peacecorps – The Peace Corps
- L.A. California Fire Department
- Mike Huckabee – Former Arkansas Governor and Presidential Candidate
U.S. State Government Leaders
- @schwarzenegger – California Gov. Arnold Schwarsenegger
- @GovernorGibbons – Nevada Gov. Jim Gibbons (No longer actice and beware the fake account @FakeGibbons)
- @govgranholm – Michigan Gov. Jennifer Granholm
- @johncherry – Michigan Lieutenant Gov. John Cherry
- @PeterKinder – Missouri Lieutenant Gov. Peter Kinder
- Mark Boughton, Mayor of Danbury, Connecticut
- R.T. Rybak, Mayor of Minneapolis, Minnesota
U.S. State Government
- @coloradogov – Colorado Government
- @kygov – Kentucky Government
- @vermontgov – Vermont Government
- @UtahGov – Utah Government
- @SCGOV – South Carolina Government
- @www_maine_gov – Maine Government
- @rigov – Rhode Island Government
- @wsdot – Washington State Department of Transportation
- @NevDCNR – Nevada Dept. of Conservation and Natural Resources
My first encounter with Mike was when he graciously helped me with my graduate project this past Spring. Though we’ve only ‘met’ through phone, email and now blogging, he is a very knowledge, helpful and passionate voice for the social marketing field.
Mike outlines a few reasons why he entered the blogosphere:
- Exchange ideas about social marketing
- Extend the discussions from Georgetown’s social marketing list serv
- Create community
- Share resources, as well as his personal observations in the field
Mike’s addition to the blogosphere is a special treat for all of us as he invites us to:
“to observe the world around you, listen to what people are saying, reflect on your experiences, and share them.”
Social marketing’s presence in the blogosphere continues to expand and gain traction. Join the metamorphosis. Come fly with us in this growing movement called social marketing.
- Spare Change, Nedra Weinreich
- On Social Marketing and Social Change, Craig Lefebvre (**Did you check out Lefebvre’s recent post about medical and health bloggers? I suggest you check it out for a link to the free research report!)
- Subject to Change, Vanessa Mason
- Health Marketing Musings, Jay Bernhardt
- Social Marketing Panorama, Mike Newton-Ward
- SocialButterfly, Yours Truly 😉
For more social marketing-related blogs, my links page offers many more resources and listings!
Geoff Livingston today created a post sharing how the blogosphere is not just for millenials and people aged 30 and under, citing that 50% of bloggers are 35 and over. Today, Technorati introduced it’s 2008 State of the Blogosphere report which support this assessment.
The report is divided into 5-days of coverage.
- Day 1: Who Are the Bloggers?
- Day 2: The What And Why of Blogging
- Day 3: The How of Blogging
- Day 4: Blogging For Profit
- Day 5: Brands Enter The Blogosphere
Technorati has been releasing its annual study that analyzes the current trends and themes of the blogosphere since 2004. The 2008 study is unique in that it marks the first time Technorati surveyed bloggers (1,079 according to TechCrunch) directly about the role blogging plays in their lives, the tools used, time and resources used, and more!
This study is one of various studies that have recently been revealed. Though there are fluctuations in the results, all lean towards the result that blogs are here to stay. Other studies include (as listed on Technorati)
- comScore MediaMetrix (August 2008)
- Blogs: 77.7 million unique visitors in the US
- Facebook: 41.0 million | MySpace 75.1 million
- Total internet audience 188.9 million
- eMarketer (May 2008)
- 94.1 million US blog readers in 2007 (50% of Internet users)
- 22.6 million US bloggers in 2007 (12%)
- Universal McCann (March 2008)
- 184 million WW have started a blog | 26.4 US
- 346 million WW read blogs | 60.3 US
- 77% of active Internet users read blogs
The numbers continue to change every day as more blogs are created. This is why I find Day 2’s of Technorati’s results most interesting so far. Day 2 shows statistics about the type of topics bloggesr are blogging about (i.e. 18% are blogging about health topics), their personality and writing styles, the motivations behind blogging, and the impact of blogging.
1. Guy Kawasaki: I just started reading Guy’s book “The Art of the Start,” and already, I’m hooked and have developed my mantra. Thank you to my boss for recommending it. (We’ll see if my boss keeps up on my blog now. =) I was already a Kawasaki fan due to my interactions and experiences with Alltop.com. Plus, when I found out about the pregnant man a month before it debuted on Oprah from Guy’s Truemor’s site, I thought, this is no ordinary guy.
Conversation: What ingredient turns you into the Energizer Bunny? On a more serious note, in the very beginning, when you were with Apple and all, what made you finally let go of the ledge, and follow that first big idea?
2. Rohit Bhargava: Not only does he work for a very well established company at Ogilvy PR, but he doesn’t let himself get comfortable. He seems to always be on the go, expanding his own personal horizons, and living his passions and interests. I feel that, from reading and following his blog, he is in the business because he truly loves it – a rare quality in a marketer.
Conversation: Let’s talk about 1) writing a book 2) publishing a book and 3) a book tour. This year Rohit published Personality Not Included, and in doing so, not only elevated his personal brand, but also expanded his following, further established his name, helped elevate his company, met some cool peeps, seemed to have buckets of fun, and made a mohawk chicken cool in the process. Not an easy task, especially the chicken.
3. Craig Lefebvre: Dr. Lefebrve’s blog has encouraged and inspired me professionally as he writes, researches, practices and pretty much breathes all items social marketing. I am continually learning from him and inspired by his leadership in a field that is working to grow itself and its professionalism.
Conversation: Dr. Lefebvre has a range of experiences in the states, and from what I gather, abroad. Plus, he’s a professor. I am a journalism major; thus, I love asking questions. And professors have loads of information, but they share that information with a learning curve in mind. Not to be flashy. Not to gain attention. But to share….hence open publishing. First item: Where do you envision the field 5, 10, 20 years from now?
4. Geoff Livingston: Geoff seems like an all-around great guy, go-getter, and someone who ‘gets it.’ Not only has he published a book, started a growing company, leads a great team (go Qui and friends), is a recognized leader in the field, is an off-line role model, but he also sincerely wants to do good. This is the apple in the eye of Socialbutterfly readers. Keep that eye on Livingston Communications and the Buzz Bin. They are going to re-define how we do business.
Conversation: Business is still business, but I’ve read on the Buzz Bin that you all have some tricks up your sleeves that you will be rolling out. And, that this could include a social entrepreneur-type set-up. Now, this is a conversation I am all ears (all two of them) about hearing.
5. Beth Kanter: If you are not familiar with Beth, I recommend getting familiar. She is the go-to-guru for all items non-profit tech. A fundraiser, writer, blogger, practioner, speaker and sector role model, Beth continually gives us her best. I follow Beth’s blog like it’s my job. She offers the tips, she begins conversations that need discussing, highlights those in the field, calls us to action and gets us involved.
Conversation: When do you sleep? Do you even sleep? Though she’s posted about her experiences and shares them, there is something to be said about hearing it first hand. This is why I want to hear specifically about Beth’s outreach and work in Cambodia. How, why, when? I’m an avid traveler, and the fiance and I really did consider the Peace Corps vs. real jobs last year, so would love to hear more how Beth has combined her love for social media, non-profits with work abroad.
6. Chris Brogan: If there is anyone’s writing style I love, it’s Chris Brogan’s. He lays it out. Step by step. And, he magically succeeds in being relational, personal, yet professional and educational all at the same time. Not only do I love Brogan’s resourceful blog, but also his helpful e-newsletters, which had a great free e-book about personal branding the other week.
Conversation: About personal branding…(smile), let’s explore that some more shall we? Now, I am probably one of very few, who have yet to see Brogan present, let alone have the honor of a face-to-face conversation. My question would be: how do you manage multiple personal brands? Or, let me re-phrase: multiple personal interests –> online. Another one: what are the biggest mistakes people make with their personal brand online?
What about you? What would be the conversation you would want to have if you got to meet some of your own personal wonder-bloggers?
Going off of Ogilvy PR’s “Essential 15 Pack” of RSS feeds to follow, I’ve developed the “Essential 15 Feeds for Social Marketers.” To follow the feed, just click on the name and the link. Enjoy!
- Spare Change, authored by social marketing expert Nedra Weinreich (Link corrected*)
- On Social Marketing and Social Change, authored by social marketing thought leader Craig Lefebrve
- Public Sector Marketing 2.0, authored by Canada’s up and coming social marketing and social media marketing professional Mike Kujawski
- Osocio, the number one spot for all things social advertising and social change relataed
- Beth’s Blog, authored by nonprofit tech guru Beth Kanter
- Health Marketing Musings, authored by CDC’s National Center for Health Marketing Director Jay Bernhardt
- Have Fun * Do Good authored by Britt Bravo, informing you on all nonprofit related news items
- Ogilvy’s 360 Digital Influence Blog covers social marketing topics occasionally.
- Social Marketing Blog, a newly discovered blog just started this month by a man named Jack. So far, there is only one post, but if the rest of his posts are anything like his first, then the social marketing field is in good shape. Welcome Jack!
- Getting Attention blog, authored by Nancy E. Schwartz offers insights and tips on nonprofits communications and programs.
- Subject to Change, authored by Vanessa Mason, a young and up-and-coming social marketer currently doing AIDS relief work in Mozambique.
- Socialbutterfly, authored by yours truly, and highlights the movement of social marketing as well as related social media stories.
- What Do You Stand For? authored by Cone Communications Inc. Though this blog is linked to a cause marketing firm, the blog covers a range of social marketing related topics, offering fresh insights and useful resources.
- Getting to the Point, authored by Katya Andresen, talks about all-things nonprofit marketing and what she deems in her book – ‘Robin Hood Marketing.’
- Pulse and Signal, authored by Andre Blackman, who writes about the intersection between health and technology. DavidRothman.net is another one stop shop for all you need to know regarding the health 2.0 developments.
- YOU. That’s right. Your blog, whether current or in the works, can become the essential blog. In the arena of social marketing, we NEED more voices to galvanize the field further. If anyone would like to start a social marketing blog, please feel free to contact me with any questions, brainstorming or for support at email@example.com. The more of us the better. =)
Note: There are many, many more helpful blogs out there that I currently subscribe to, and I wish I could have named them all. Many of the 15 essential also cross boundaries with others fields beyond social marketing, mainly because, there aren’t that many social marketing based voices within the blogosphere.
For more ideas about which blogs to follow, I suggest you check out my links page, the ChangeBloggers wiki, the NonProfit Blog Exchange and the Kivi Leroux Miller’s Carnival for Non-Profit Consultants.