Posts tagged ‘Social Media’
Survey This: Bloggers and Advertising
In hopes to not influence responses, I will withhold my commentary on why I am inquiring about the topic: advertising on blogs. Instead, I will refer SB readers to the quick, 10-question survey I created, and look forward to sharing and discussing results. All responses are anonymous, unless designate your blog’s URL.
Feel free to share, as the more people that share their experiences, the bigger picture we will receive. Feel free to share with friends and colleagues as I am depending on a snowball sample for this informal survey. Gratzi
Obama Online – More than Social Media
With the launch of Change.gov, commentary on Obama’s social media strategy and success have been made here, here and here. Yup, here too. Some are even calling Obama and the government integration of new media tools through Change.gov the Digital New Deal while others wonder about the extension of the Obama brand and community – post election.
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Social media is awesome. Grand. Influential. Amazing. In my professional role working with government agencies, I must admit that my first reaction to Change.gov was, “Sweet, I can’t wait for this priority on social media to trickle down among other government agencies. Man, that would make our job so much easier.” Or, would it?
Because now, instead of talking about why to do it, the opportunity to implement may [hopefully] increase, meaning we must show results. And, Obama set the bar high.
Granted, Obama’s campaign is an amazing case study that aided in achieving an important end objective – getting Obama elected. However, Obama’s online success is due to more than social media.
- Obama’s campaign was newsworthy as according to a study conducted by the Pew Research Center Project for Excellence in Journalism. This encourage the public to be interested and engaged. The study found that:
“Overall, the presidential campaign filled 54% of the newshole as measured by PEJ’s News Coverage Index from Oct. 27-Nov. 2. That represents a slight uptick from the previous two weeks when the election was at 52% (Oct. 20-26) and 51% (Oct. 13-19). The race for the White House was the dominant story in all five media sectors, most notably in cable, where it accounted for 84% of the airtime studied, and on the radio airwaves, at 65%.”
- Obama created the Obama-brand. If you work in government, you may understand some of the government’s sensitivity to the word brand. And from the outside, how the public might react to the government branding or marketing itself. (Hence, the whole debate back when to transition from health communications to health marketing.) However, the Obama-brand has become widely accepted and adapted while maintaining a consistent message to diverse audiences across a range of platforms.
- The number of resources available. Obama’s fundraising numbers were out of the roof. Not every project is as fortunate. This is why highlighting and emphasizing ROI is important and critical.
- Obama was the first, and it was sexy. Being the first is always advantageous. In the government 2.0 sector, Obama led the way in showing how to leverage a comprehensive social media plan to create an online presence that connected with the overall program’s mission. Not only did he do it, but he made it sexy by implementing creative elements that encouraged not only online users, but also online ambassadors.
- Obama and his team understood the essence of social media online and off line. This is the biggest one I think. Obama’s message tapped into the cornerstone of social media – help me, help you, help me, empower America. Did you get lost in that? Web 2.0 is about the conversation and Obama is encouraging conversation with him and among each other. The Change.gov Web site communicates it best:
“Share your vision for what America can be, where President-Elect Obama should lead this country. Where should we start together?”
He took the essence of social media tools and made it his mantra. He is change, but he needs you to help create that change. You want change, but you need him to lead that change. Brilliant.
In your opinion, what other factors outside of social media helped mold Obama’s online success?
6 Would-be-Conversations with 6 Wonder-Bloggers I’d Love to Meet
1. Guy Kawasaki: I just started reading Guy’s book “The Art of the Start,” and already, I’m hooked and have developed my mantra. Thank you to my boss for recommending it. (We’ll see if my boss keeps up on my blog now. =) I was already a Kawasaki fan due to my interactions and experiences with Alltop.com. Plus, when I found out about the pregnant man a month before it debuted on Oprah from Guy’s Truemor’s site, I thought, this is no ordinary guy.
Conversation: What ingredient turns you into the Energizer Bunny? On a more serious note, in the very beginning, when you were with Apple and all, what made you finally let go of the ledge, and follow that first big idea?
2. Rohit Bhargava: Not only does he work for a very well established company at Ogilvy PR, but he doesn’t let himself get comfortable. He seems to always be on the go, expanding his own personal horizons, and living his passions and interests. I feel that, from reading and following his blog, he is in the business because he truly loves it – a rare quality in a marketer.
Conversation: Let’s talk about 1) writing a book 2) publishing a book and 3) a book tour. This year Rohit published Personality Not Included, and in doing so, not only elevated his personal brand, but also expanded his following, further established his name, helped elevate his company, met some cool peeps, seemed to have buckets of fun, and made a mohawk chicken cool in the process. Not an easy task, especially the chicken.
3. Craig Lefebvre: Dr. Lefebrve’s blog has encouraged and inspired me professionally as he writes, researches, practices and pretty much breathes all items social marketing. I am continually learning from him and inspired by his leadership in a field that is working to grow itself and its professionalism.
Conversation: Dr. Lefebvre has a range of experiences in the states, and from what I gather, abroad. Plus, he’s a professor. I am a journalism major; thus, I love asking questions. And professors have loads of information, but they share that information with a learning curve in mind. Not to be flashy. Not to gain attention. But to share….hence open publishing. First item: Where do you envision the field 5, 10, 20 years from now?
4. Geoff Livingston: Geoff seems like an all-around great guy, go-getter, and someone who ‘gets it.’ Not only has he published a book, started a growing company, leads a great team (go Qui and friends), is a recognized leader in the field, is an off-line role model, but he also sincerely wants to do good. This is the apple in the eye of Socialbutterfly readers. Keep that eye on Livingston Communications and the Buzz Bin. They are going to re-define how we do business.
Conversation: Business is still business, but I’ve read on the Buzz Bin that you all have some tricks up your sleeves that you will be rolling out. And, that this could include a social entrepreneur-type set-up. Now, this is a conversation I am all ears (all two of them) about hearing.
5. Beth Kanter: If you are not familiar with Beth, I recommend getting familiar. She is the go-to-guru for all items non-profit tech. A fundraiser, writer, blogger, practioner, speaker and sector role model, Beth continually gives us her best. I follow Beth’s blog like it’s my job. She offers the tips, she begins conversations that need discussing, highlights those in the field, calls us to action and gets us involved.
Conversation: When do you sleep? Do you even sleep? Though she’s posted about her experiences and shares them, there is something to be said about hearing it first hand. This is why I want to hear specifically about Beth’s outreach and work in Cambodia. How, why, when? I’m an avid traveler, and the fiance and I really did consider the Peace Corps vs. real jobs last year, so would love to hear more how Beth has combined her love for social media, non-profits with work abroad.
6. Chris Brogan: If there is anyone’s writing style I love, it’s Chris Brogan’s. He lays it out. Step by step. And, he magically succeeds in being relational, personal, yet professional and educational all at the same time. Not only do I love Brogan’s resourceful blog, but also his helpful e-newsletters, which had a great free e-book about personal branding the other week.
Conversation: About personal branding…(smile), let’s explore that some more shall we? Now, I am probably one of very few, who have yet to see Brogan present, let alone have the honor of a face-to-face conversation. My question would be: how do you manage multiple personal brands? Or, let me re-phrase: multiple personal interests –> online. Another one: what are the biggest mistakes people make with their personal brand online?
What about you? What would be the conversation you would want to have if you got to meet some of your own personal wonder-bloggers?
The Changeblogger Story
This is one, in a group of posts by fellow changebloggers, uniting to show that social media can do, and is achieving social good.
Origins of the Changeblogger
In late May, Britt Bravo at Have Fun * Do Good recruited her readers to create a list of Changebloggers – members of the blogging community who:
“…use their blog, podcast or vlog to raise awareness, build community, and/or facilitate readers, listeners, and viewers taking action to make the world better.”
On her blog, Britt developed a working list of 40+ Changebloggers, events and other online lists.
Changebloggers Respond
Since then, a Changeblogger facebook group was created. Then, I developed the Changeblogger Wiki that is being used to gather blogs and their author’s names, Twitter contact names, locations, a shared list of Changeblogger meetups and events while also being a live idea-swapping forum.
How Two Conversations Connected
Then, on a Friday afternoon I had two phone conversations with two truly remarkable people. The first was with Joe Soloman. Joe is at SocialActions, and he helped them develop the Ad-words widget that was launched last week. Joe also created the Twitter box @nptechblogs, which brings together blog posts and news updates from a variety nptech blogs. He also created and maintains the socialmedia4change wiki.
Bascally, Joe is busy. However, he is not just busy – he is effective. Joe, using his creativity and no-limits thinking, contacted me and together we are working on developing a Twitter box for changebloggers.
The next conversation was with Alex Steed. Talking with Steed on a Friday afternoon, both of us exhausted from a long week and feeling a bit overwhelmed could not have been better timing. Alex’s project is exactly what the changeblogger movement needs. And, he needs us.
Alex is planning on traveling to 30+ cities to meet with socially-forward millennials to learn what they are doing, how they are doing int, and more importantly, why they are doing it.
This is our call: If you are a changeblogger or a changemaker, know one, or even if you have an extra couch, contact Alex to connect with him on his tour while he couchsurfs and covers the waves of change.
Rallying the Troops
The changeblogger troops have already put out the roll call, and we’re inviting any and all to join the movement. Here’s a list of how:
- Take part in the Changeblogging Meme, that was started by Qui Diaz. Anyone can be a changeblogger, or changemaker, it’s a matter of connecting one’s talents with a desire to do good.
- Chip In, following the example set by Beth Kanter, to help fund Alex’s trip around the country, as he will spread the changeblogger message both online – and off! (Or, put the widget in your blog. Here’s the code:
<embed src=”http://widget.chipin.com/widget/id/a237a485db98c2b4” flashVars=”” type=”application/x-shockwave-flash” allowScriptAccess=”always” wmode=”transparent” width=”250″ height=”250″></embed>
- If you are in the area, show your support at the 1st Changebloggers/Changemakers Meetup on Oct. 15th as we welcome Alex Steed into the capital of change – Washington DC.
- Join the Changeblogger Facebook Group
- Add your blog or Twitter Name to the Changeblogger Wiki
- Connect on the Changeblogger NING group started by Britt Bravo
- Tweet it up using the Changeblogger hashtag: #changeblogger and/or follow the Twitter account @changeblogs to receive updates from top changebloggers!
Change is Coming to Town, and It Could be Yours
New Career Finding Strategies for Job Searchers
My now-fiance had a great blog post idea: How social media is transforming the job search and recruiting field – Thus, here we are, and below I hope you find some great helpful resources and add to this developing list.
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Social Networking Sites
Linkedin – Not only does Linkedin allow people to post jobs, but you can also post jobs yourself, or send jobs to your connections. In addition, you can search for jobs at certain firms, see who posted them, and see if you know anyone who works there. Very informative for the investigative types.
Facebook – Certain Facebook group and fan pages are used for recruiting potential job candidates. For example, the U.S. Department of State uses its fan page as a recruiting tool into foreign policy, public affairs, foreign services officer, or even offers to help navigate a career path.
MyWorkster – MyWorkster offers its users a professional presence online. You can create a profile, resume and even a video resume. This network also has a job listing database, blogs, and more.
Twitter Recruiter’s/Job Postings
Many people post job openings they’ve either heard about or are currently trying to fill in a tweet, with a link to the job posting. (One great reason alone to become a Twitter-er!) However, more companies and individuals are creating Twitter-streams to post jobs and recruit talent. Some include:
- Jim Stroud
- Jason Alba
- InfoSourcer
- IMC2
- Interactive Jobs
Jim Stroud over at the Recruiters Lounge has posted about recruiters and Twitter…surprised that he could only find 85 recruiters in a Twitter search! In my opinion, that’s 85 reasons right there to start a twitter feed.
To find information on a particular industry or job field, use Twitter Search to conduct a search query for certain keywords like “job positions,” “recruiter” or “career advice.”
TwitHire is also a Twitter application that lets you bundle your job postings into 140 characters. It’s also a great resource to look at current job openings.
Blogs
Jeremiah Owyang has created a blog series “On the Move,” highlighting individuals moving within the social media profession. The series also lists great resources to getting plugged into a social media job, as well as listing current high-profile movers and shakers in the social media world (those who work at Fortune 5000 firms with 1000 employees or more).
Alltop.com, a blog aggregate service by topic, has a ‘career‘ page, which features numerous blogs about how to get a job, keep a job, recruit for jobs and more.
Search for blogs based in the city you want to work. For example, KCRecruiting is a Kansas city blog that works to connect job seekers with KC opportunities or author Jim Durbin’s other more general blog, Social Media Headhunter.
More
There’s also other, perhaps more traditional, job search and recruiting strategies too:
- Monster,
- Job Fox,
- Job-Hunt ( who has a list of Fortune 500 career sites and employers by state!),
- Careerbuilder,
- the Web site of the firm you want to work for,
- employee blogs or Twitter account,
- CEO blogs of the firm(s) you want to work for,
- researching the firm’s social media use/presence,
- industry-specific list servs,
- your college/University network,
- your schools network (i.e. Mizzou Mafia for Missouri Journalism),
- fraternity and sorority networks,
- professional organization networks and Web sites,
- Honorary organizations (i.e. Delta Sigma Pi, Omicron Delta Kappa)
- listen to career advice and industry news podcasts
- Word of Mouth (friends, parents, mentors)
Basically, my research has shown that social media is revolutionizing now only business – but how to get employees, find employees and to become an employee.
I know this is a huge, developing topic. And, there’s lots to add, so I look forward to hearing from you all and your experiences. =)
*Note: I didn’t make this information industry specific, but I could if you guys would like. It does lean a bit towards those in social media….course, I’ve also noticed that for social media job searchers, in a way, you have the easiest of jobs because those are the jobs people are posting in the social media space. Other fields/industries are a bit slow to catch on…are
am I wrong?
photo credit: rockronie on flickr
New Blogger Neighbor Inspires Girls Everywhere at New Moon Media
I first ran across New Moon Media when I was researching social networks and sites for teens/tweens, and I was blown away by their concept. Not only it is smart and savvy, but it was and is developed by teen and tween girls themselves (along with some adult guidance).
New Moon Media looks to empower girls making by being led and developed by the girls themselves. Originally a magazine written by and for girls ages 8-12 years old, the girls have expanded into multiple blogs, a MySpace page, e-newsletters, widgets, and NewMoonGirls – an online community for girls ages 8-12 which luanches Sept. 1, 2008. Also in the works is New Moon’s user-experience, Orb28, aimed at girls 13-15+. The video below explains:
Enjoy, =)
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Blog Name: New Moon Girls / Girl Media Maven / orb28
Blog Topics: New Moon Girl Media blogs about issues important to girls and to adults who care about girls. Our girl blogs feature girl-created content on topics such as Health, Technology, Politics & Current Events, Friends & Relationships, and Powerful Women, while Girl Media Maven focuses on topics relevant to parenting as well as girls’ challenges and breakthroughs today.
About the Author: New Moon girls range in age from 8 to 15+ and hail from all over the globe! Adult staff who help coordinate and moderate the girl blogs are highly experienced in girls’/women’s issues, journalism, media, and the internet. Nancy Gruver, who hosts Girl Media Maven, is the founder and CEO of New Moon Girl Media.
If you could live on any street, what would that street be named and why?
The street would be called Voices Lane. New Moon Girl Media would love to live on this street because our company began with founder Nancy Gruver’s dream to give girls a platform to speak out and maintain their sense of self throughout adolescence, and today, the goal of the company is still to bring girls’ voices to the world in significant ways.
Who would be your dream real-life neighbor? Confident, happy girls who go after their dreams!
If you were in charge of the planning the neighborhood’s block party, what entertainment would you plan?
We would plan a variety act showcasing what makes girls unique, special, and capable. This event, which could include girls’ poetry and story readings, music, theatre, dance, and athletic performances, artwork displays, video screenings, and more, would empower girls to speak out in public and feel proud of themselves just who and how they are.
What latest news bites would you share with your neighbors if they asked you how you were doing?
New Moon Girl Media is celebrating the 16th year publishing our ad-free, by-girls for-girls magazine; now, to reach more and more girls, we are additionally launching NewMoonGirls.com, an ad-free, safe, girl-only online community for girls ages 8-12 on September 1st. We are very excited about this new community and hope you will help us spread the word! You can keep updated on the latest at New Moon Girl Media and share with friends on Facebook, MySpace, and YouTube, and even embed New Moon’s new blog widgets into your blogs and personal sites. We’d love for you to have New Moon news delivered right to your inbox by signing up for our e-newsletters, and you’re also invited to join the New Moon Girls Street Team, where girls and adults spread the love for New Moon!
What first prompted you to blog?
For years, New Moon Girl Media has been a leader in publishing real girls’ voices in print; as more and more people connect, learn, and have fun online, New Moon Girl Media’s blogs are a great way to explore and come together around girls’ issues, bringing even more girls’ voices to even more of the world.
If you customized your own license plate, what would it say and why?
Our license plate would say “Go Girls!” because girls need more empowering and positive messages around them reflecting what it means to be a girl or woman.
What would you gift to a new neighbor as the perfect welcoming gift?
A subscription to New Moon Girls magazine and membership to NewMoonGirls.com!
What’s your favorite blog post and why? Anything written by a girl!
What’s one lesson you’ve learned from blogging? Despite it’s many dark corners and pitfalls, the positive opportunities presented by the internet for connection and social change are very inspiring.
Past Blogger Neighbors Include:
- Osocio @ Osocio, nominated by SocialButterfly
- Beth Kanter @ Beth’s Blog, nominated by SocialButterfly
- Beth Dunn @ Small Dots, nominated by Beth Kanter
- Len Edgerly @ LenEdgerly.com, nominated by Beth Dunn
- Stacey Monk @ Epic Change, nominated by the Twitter-verse
- Jason Dick @ A Small Change, nominated by Stacey Monk
- Roger Carr @ Everyday Giving, nominated by Jason Dick
- Andre Blackman @ Pulse & Signal, nominated by SocialButterfly
- Laura Stockman @ 25 Days to Make a Difference, nominated by Roger Carr
- Karama Neal @ So What Can I Do?, nominated by the Carnival of Change
- Julie Zauzmer @ 52 Ways to Change the World, nominated by Karama Neal
- Vanessa Mason @ Subject to Change, nominated by SocialButterfly
- Stephanie Gulley @ HeyStephanie.com, nominated by Vanessa Mason
- Aaron Ferster @ EPA’s Greenversations, nominated by SocialButterfly
- …Julia Barry @ New Moon Media, nominated by the YPulse Conference
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This continuous weekly series highlights different blogs and their respective bloggers in the blogosphere neighborhood. Following the great Mr. Rogers, who tells us to ‘Get to know your neighbor,’ this series introduces us to our blogger neighbors, making for a more unified, collaborative voice for the social sector. Like to nominate someone or be featured yourself? Contact me @ socialbutterfly4change@gmail.com.
Good or Bad: NY Times and LinkedIn?
Read, Write, Web announced that the NY Times is announcing a content partnership with Linkedin that allows:
LinkedIn users to be shown personalized news targeting their industry verticals on the Business and Technology sections of NYTimes.com, where users will then be prompted to share those stories will professional associates.
I agree with RWW that this move is inspiring…especially to us social media marketing types. However, pausing in the excitement to reflect, I am reminded again of my recent trip to the Newseum.
Does providing the public with the information they WANT….take away from providing news the public NEEDS, whether we know we need it or not. As an extreme example, what if all I want to read about are the latest and greatest events in Hollywood. Not to knock Hollywood, but isn’t it important that we also try to reach these individuals with messages about public health, the environment and world events?
Pausing in the grandeur social media environment: are we on the verge of OVER-segmenting our audiences?
With journalistic big dawgs, like the NY Times, takes this step: is there greater good? or is it dangerous?
I understand journalism organizations, especially newspapers, are trying to find a working online model, or any working business model for that matter, but…is this idea of giving people what they want…dangerous?
Hey! Get to know the Social Media Blogger Neighbor: HeyStephanie.com
Hey, hey, you, you…ok, enough with the Avril Lavigne lyrics. I just couldn’t help it.
Our blogger neighbors are usually nonprofit and social marketing wonder do-gooders who are doing some amazing and needed work. To switch it up some, this week we have Stephanie Gulley over at HeyStephanie.com.
Stephanie writes about social media and how it can make work (ya know, your full-time gig) more efficient and easier to handle.
(Note: Look out for the newly developed members of the ‘hood badge for our esteemed blogger neighbors!)
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Blog/Site Name: HeyStephanie.com
Blog Topics: social media, web2.0, social networking, online collaboration
About the Author: Stephanie Gulley’s background in fast paced start-ups made her realize that on the job demands change frequently and requires lots of flexibility. To avoid being overwhelmed by multiple projects, Stephanie knew that in order to stay ahead, it’s better to work smarter not just harder. This experience coupled with her passion for social media have contributed to her frequent posts to HeyStephanie, where she offers insight on social media tools that make it possible to work efficiently in a Web 2.0 world.
Currently, Stephanie is a Program Analyst at Brickfish, a social media advertising platform, in San Diego, California. As a Program Analyst, she develops and coordinates social media marketing strategies to drive consumer engagement with brands.
If you could live on any street, what would that street be named and why?
Tao Tree Lane. One of my favorite books is “The Art of War for Women,” by Chin-Ning Chu. I’ve always been a fan of Sun Tzu’s work and Chin-Ning Chu’s interpretation takes the teachings of Sun Tzu and applies it to women in the workforce. Her book opened my eyes to the Taoist philosophy and helps me to better understand the world and my surroundings. With that said, I could live on any street that follows the teaching of Taoism and relax under a forest of trees.
Who would be your dream real-life neighbor?
Oprah Winfrey. Success goes hand in hand with hardship and challenges, and Oprah’s success inspires me to work hard and to overcome obstacles that come my way. If Oprah was my neighbor, I know I could learn a lot from her.
What first prompted you to blog?
I first started blogging in 2002 because I wanted to write my goals down and make it public. I wanted people to know what my goals were so that I could be held accountable and people could ask me how I was progressing. I pretty much wanted to start a conversation about my future goals and get input from others so I could make informed decisions. I was a college student and the first person in my family to obtain an education beyond high school so I wanted to find a community that I could relate to and blogging helped me with that.
If you customized your own license plate, what would it say and why?
Husband#1. I have the best husband in the world and I just want to share it with everyone.
What would you gift to a new neighbor as the perfect welcoming gift?
Freshly baked oatmeal cookies.
What’s your favorite blog post and why?
My favorite blog post at HeyStephanie.com is, “The Unveiling.” Although I’ve been blogging online for the past six years, my previous blogs were always anonymous. I would start them, fall behind, and eventually delete them. The Unveiling post is a mission statement for HeyStephanie.com and reminds me of why I’m blogging. I simply want to share my thoughts on social media with individuals who share the same interest.
What’s one lesson you’ve learned from blogging?
As a blogger you can say whatever you want to say because it’s your blog, but if you want to build a relationship with your readers, you have to listen as well.
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Past Blogger Neighbors Include:
- Osocio @ Osocio, nominated by SocialButterfly
- Beth Kanter @ Beth’s Blog, nominated by SocialButterfly
- Beth Dunn @ Small Dots, nominated by Beth Kanter
- Len Edgerly @ LenEdgerly.com, nominated by Beth Dunn
- Stacey Monk @ Epic Change, nominated by the Twitter-verse
- Jason Dick @ A Small Change, nominated by Stacey Monk
- Roger Carr @ Everyday Giving, nominated by Jason Dick
- Andre Blackman @ Pulse & Signal, nominated by SocialButterfly
- Laura Stockman @ 25 Days to Make a Difference, nominated by Roger Carr
- Karama Neal @ So What Can I Do?, nominated by the Carnival of Change
- Julie Zauzmer @ 52 Ways to Change the World, nominated by Karama Neal
- Vanessa Maason @ Subject to Change, nominated by Socialbutterfly
- …and now, Stephanie Gulley @ HeyStephanie.com, nominated by Vanessa Mason
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This continuous weekly series highlights different blogs and their respective bloggers in the blogosphere neighborhood. Following the great Mr. Rogers, who tells us to ‘Get to know your neighbor,’ this series introduces us to our blogger neighbors, making for a more unified, collaborative voice for the social sector. Like to nominate someone or be featured yourself? Contact me @ socialbutterfly4change@gmail.com.