Posts filed under ‘Education and Resources’

The Social Marketing Blogosphere Continues to Expand: Welcome Mike Newton-Ward

I am excited to announce the addition of a great social marketing voice to the blogosphere, Mike Newton-Ward at Social Marketing Panorama, where he hopes to offer a 360-view of social marketing.

My first encounter with Mike was when he graciously helped me with my graduate project this past Spring. Though we’ve only ‘met’ through phone, email and now blogging, he is a very knowledge, helpful and passionate voice for the social marketing field.

Mike outlines a few reasons why he entered the blogosphere:

  • Exchange ideas about social marketing
  • Extend the discussions from Georgetown’s social marketing list serv
  • Create community
  • Share resources, as well as his personal observations in the field

Mike’s addition to the blogosphere is a special treat for all of us as he invites us to:

to observe the world around you, listen to what people are saying, reflect on your experiences, and share them.”

Social marketing’s presence in the blogosphere continues to expand and gain traction. Join the metamorphosis. Come fly with us in this growing movement called social marketing.

For more social marketing-related blogs, my links page offers many more resources and listings!

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September 24, 2008 at 11:38 pm 2 comments

The Bookshelf: 15 Essential Social Marketing Feeds

Going off of Ogilvy PR’s “Essential 15 Pack” of RSS feeds to follow, I’ve developed the “Essential 15 Feeds for Social Marketers.” To follow the feed, just click on the name and the link. Enjoy!

Blogs

  1. Spare Change, authored by social marketing expert Nedra Weinreich (Link corrected*)
  2. On Social Marketing and Social Change, authored by social marketing thought leader Craig Lefebrve
  3. Public Sector Marketing 2.0, authored by Canada’s up and coming social marketing and social media marketing professional Mike Kujawski
  4. Osocio, the number one spot for all things social advertising and social change relataed
  5. Beth’s Blog, authored by nonprofit tech guru Beth Kanter
  6. Health Marketing Musings, authored by CDC’s National Center for Health Marketing Director Jay Bernhardt
  7. Have Fun * Do Good authored by Britt Bravo, informing you on all nonprofit related news items
  8. Ogilvy’s 360 Digital Influence Blog covers social marketing topics occasionally.
  9. Social Marketing Blog, a newly discovered blog just started this month by a man named Jack. So far, there is only one post, but if the rest of his posts are anything like his first, then the social marketing field is in good shape. Welcome Jack!
  10. Getting Attention blog, authored by Nancy E. Schwartz offers insights and tips on nonprofits communications and programs.
  11. Subject to Change, authored by Vanessa Mason, a young and up-and-coming social marketer currently doing AIDS relief work in Mozambique.
  12. Socialbutterfly, authored by yours truly, and highlights the movement of social marketing as well as related social media stories.
  13. What Do You Stand For? authored by Cone Communications Inc. Though this blog is linked to a cause marketing firm, the blog covers a range of social marketing related topics, offering fresh insights and useful resources.
  14. Getting to the Point, authored by Katya Andresen, talks about all-things nonprofit marketing and what she deems in her book – ‘Robin Hood Marketing.’
  15. Pulse and Signal, authored by Andre Blackman, who writes about the intersection between health and technology. DavidRothman.net is another one stop shop for all you need to know regarding the health 2.0 developments.
  16. YOU. That’s right. Your blog, whether current or in the works, can become the essential blog. In the arena of social marketing, we NEED more voices to galvanize the field further. If anyone would like to start a social marketing blog, please feel free to contact me with any questions, brainstorming or for support at socialbutterfly4change@gmail.com. The more of us the better. =)

Note: There are many, many more helpful blogs out there that I currently subscribe to, and I wish I could have named them all. Many of the 15 essential also cross boundaries with others fields beyond social marketing, mainly because, there aren’t that many social marketing based voices within the blogosphere.

For more ideas about which blogs to follow, I suggest you check out my links page, the ChangeBloggers wiki, the NonProfit Blog Exchange and the Kivi Leroux Miller’s Carnival for Non-Profit Consultants.

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July 24, 2008 at 4:49 am 10 comments


Meet Alexandra Rampy, aka SocialButterfly

I am a social marketing believer, blogger, practitioner, researcher and enthusiast. This site highlights the growing movement of social marketing. Learn more about social marketing and how to be your own socialbutterfly--> here.

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